The 80,000 Corolla can't sell Xiaomi SU7, and the "global sales king" is being disliked by the Chinese?

SUV Big Coffee - Official

2024-05-27 19:33Posted in Guangdong automotive creators

The cumulative global sales volume exceeded 50 million units, ranking the global sales for 6 consecutive years, and the cumulative sales volume in China exceeded 5 million units.

When it comes to sales honors, Corolla has a brilliant record both abroad and at home.

Today's big coffee is also talking about Corolla's sales, but this time it is not good news for sales, but bad news - the global sales king, no one really buys it!

The monthly sales are only more than 4,000 units

Recently, the full sales for April have been announced, and the sales of the Corolla have surprised many people. In April, the wholesale sales of Corolla were 4,320 units, ranking only 59th among sedans, much worse than Xiaomi SU7 (7,058 units sold in April), and even inferior to dark blue SL03, Jetta VA3, NIO ET5T and other cars, sales and Toyota Corolla's golden signboard do not match at all.

Judging by the sales trend of the Corolla, the turning point is in 2023. In 2022, the monthly sales of the Corolla have repeatedly exceeded 20,000 units, and in June 2022, it even reached 38,000 units.

However, after entering 2023, Corolla's sales have never exceeded 20,000 units, and the monthly sales are basically more than 10,000 units. The cumulative sales for the year were 183,000 units, compared to 357,000 units sold in 2020, and sales in 2023 were almost halved.

Since the beginning of this year, Corolla's sales have also fluctuated greatly, and in February, affected by the Spring Festival + BYD price cut, only 2,743 units were sold, creating a record low since Corolla was made in China.

After the impact of these external factors has subsided in April, Corolla's sales have not improved much, which is enough to see that Corolla's heroes are twilight and no longer have the courage of the year.

The 80,000 yuan Corolla also didn't sell well

For the past two years, there has been a voice on the Internet that "there is no car that cannot be sold, only a price that cannot be sold". Indeed, last year, Citroen C6 relied on a price cut of 90,000 yuan, and sales increased by more than 10 times, and the monthly sales even exceeded 1,000 units.

However, the price reduction can not save all models, taking Corolla as an example, judging from the price list released by netizens, the current discount range of Corolla is about 3-40,000 yuan. Due to the serious decline in sales, many 4S stores also choose to wholesale new cars to secondary dealers to complete the store sales target, and the discount of Corolla at secondary dealers even reaches about 40,000 yuan.

From the perspective of specific configuration, the low-profile version of the Corolla 2023 1.2T Pioneer Edition currently has a discount of about 38,000 yuan, the naked car price is not even 85,000 yuan, and the landing price is only more than 90,000 yuan.

The hybrid version of the low-profile Shuangqing Pioneer Edition has also reached a discount of 40,000 yuan, and the landing price is about 100,000 yuan.

You must know that in the early years, the Corolla was a model with a price range of 150,000 yuan, and even when the petrol-electric hybrid version was first launched, the landing price of the Shuangqing version was as high as 190,000 yuan. Just a few years have passed, and now the Shuangqing version is only half the price of the year.

Compared with the past few years, now Corolla has also put down its figure, and the price is much cheaper than it was at the beginning. It's just that even if it is more than 80,000 Corolla, it is still difficult to sell good results.

The new king is established, and the old king abdicates

The decline in Corolla's sales has nothing to do with its own products, since the replacement in 2019, Corolla's reputation has been maintained well, quality control, fuel consumption is still excellent, and the safety that used to be a short board has also been greatly improved after using the TNGA architecture.

Although there is nothing wrong with the Corolla itself, but the taste of consumers has changed, and now the Chinese people are no longer just a demand for 100,000-level cars, but also require a complete range of configurations, intelligence, and household attributes. In the past, 100,000 yuan could only buy a four-wheeled transportation tool, but now that the times have changed, a budget of 100,000 yuan can also be "both wanted".

It is not difficult to find from the car sales list that in April this year, Qin PLUS sold more than 40,000 units, destroyer 05 sold 20,000 units, and AION S and Xingrui also sold more than 10,000 units.

For younger and younger consumers, the advantages of Corolla are no longer very attractive, but the poor use of materials, low configuration, old-fashioned design and other factors make Corolla lose its attractiveness.

Of course, there are some joint ventures that have found a knack to compete with domestic cars, such as the Sylphy, which has the second-largest sedan salesman, and its approach is to mix the old and the new.

The Sylphy Classic only needs more than 60,000 sales, and most of the current sales of Sylphy are also provided by the previous generation of Classic.

For Corolla, the price of more than 80,000 yuan is just in direct opposition to Qin PLUS and destroyers, and Corolla has no advantages in terms of power, fuel consumption, and configuration. However, if the Corolla drops to 60,000 yuan, I believe that with its reputation and safety configuration, it will still be able to capture some conservative consumers and steal some Sylphy sales.

The big coffee summarizes

Regarding the plummeting sales of Corolla, some netizens also ridiculed that "the quality of the Corolla must be too good, and the owner has not been able to drive badly, so there is no reason to change the car." Some netizens also said, "More than 80,000 Corolla is industrial waste, and 50,000 yuan Corolla is an industrial miracle." ”

Judging from the current decline in sales of Corolla, Corolla can only rely on price cuts to save sales in the future.

How much do you think the Corolla sells for to be worth buying? Welcome to discuss in the comment area.

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