Six Chinese automakers announced their 2023 sales targets

I don't know it, 2023 has passed one-twelfth, and all walks of life are about to start a new round of challenges, and everyone is looking forward to this year. In the auto market, many car companies have announced their annual sales targets, and according to last year's market performance, of course, each car company's goals are different. Without further ado, let's take a look now to see which car companies' sales targets are easiest to achieve?

BYD: 4 million units

As a leader in domestic new energy brands, BYD will become the top seller in China's passenger car market in 2022, and it is also the first time that a new energy brand has become a "brother". Data show that in 2022, BYD will sell 1.8685 million units, a year-on-year increase of 152.46%, of which new energy passenger vehicles will sell 1.8574 million units, a year-on-year increase of 212.82%. Among them, the dynasty series includes the Qin, Yuan, Song, Han and Tang families with annual sales of 1,132,100 units, and the ocean series with annual sales of 703,600 units, even joint ventures and luxury brands.

It is worth mentioning that BYD's performance in overseas markets is also very good. Entering the Japanese passenger car market, it was announced that it will enter Germany, Norway, Denmark, Sweden and other countries, and plans to start operations at its plant in Thailand, and gradually resume production in various regions. It was previously reported that Wang Chuanfu proposed BYD's goal of selling 4 million vehicles in 2023, although BYD did not give an exact response, but according to last year's results and market demand, there is still a chance to rush.

Old driver spicy comment: relying only on existing models to achieve this goal is still a little insufficient, but also need to further enrich the product matrix, million-level new energy hard-core off-road U8, Denza two new SUVs and other new cars will also become new growth points.

Dongfeng Motor Group: 3.5 million units

At the work meeting, Dongfeng Motor Group said that it will fully complete the assessment target of the State-owned Assets Supervision and Administration Commission in 2023, maintain high-quality development, maintain synchronous sales growth, outperform the market, and challenge the sales target of 3.5 million vehicles. In 2022, Dongfeng Motor Group's annual sales volume was 2.464 million units, down 11.19% y/y. Among them, passenger car sales were 2.153 million units, down 4.4% y/y. Commercial vehicle sales were 311,000 units, down 40.43% y/y. Sales of new energy vehicles reached 346,000 units, a year-on-year increase of 115.5%.

In terms of specific brands, Dongfeng's annual sales of passenger cars reached 191,000 units, a year-on-year increase of 58.4%. Lantu Automobile sold 19,000 units for the full year, a year-on-year increase of 185.8%. Compared with its own brands, the performance of the joint venture brand was not satisfactory, with sales of Honda in the Middle East falling 13.2% y/y to 661,000 units, Dongfeng Nissan down 14.04% y/y to 917,000 units, and Peugeot-Citroen Automobile up 24.46% y/y to 125,000 units.

Dongfeng Motor has many brands, independent Dongfeng, Fengxing, Fengshen, Lantu, Mengshi, etc., joint ventures include Dongfeng Nissan, Dongfeng Venucia, Infiniti, Dongfeng Peugeot Citroen, Dongfeng Honda, etc., the lineup is very strong, and have begun to accelerate the shift to the new energy vehicle track, in the head role of Lantu and Mengshi two high-end new energy vehicle brands, there may be some hope.

Old driver spicy comment: Anyway, it is good to have more children to fight, so multiple brands do not believe that there are no two or three brands that cannot explode.

Changan Automobile: 2.8 million units

In 2022, Changan Automobile's annual sales volume reached 2.346 million units, a year-on-year increase of 1.98%, a new high in nearly five years. Sales of own-brand passenger cars were 1.390 million units, an increase of 15.46% year-on-year, while their target for 2023 is 2.8 million units, a figure that may not seem like much but not less, because Changan also owns many brands. Joint venture brands include Ford, Lincoln, Mazda, etc., but the performance of these brands is not satisfactory; The banner also has to carry its own brands, Changan, Auchan, Deep Blue and Avita, etc., among which the performance of Deep Blue Cars is quite eye-catching. The commercial vehicle series also includes brands such as Kaicheng and Yue, and Changan Automobile's own brand lineup is strong, and it has also entered an acceleration period on both fuel vehicles and new energy vehicles.

From the specific sales targets of several major brands, Changan brand passenger cars will impact 1 million units in 2023, Changan Deep Blue plans to achieve 400,000 deliveries, Avita impacts 100,000 units, Changan Auchan targets sales of 310,000 units, Changan Kaicheng targets sales of 270,000 units, and overseas market sales target sales of 220,000 units. In 2023, Changan will restructure its brand structure, integrate existing fuel vehicle brands such as Changan, UNI, and Auchan, and accelerate the electrification transformation. In terms of products, Changan Automobile will promote the facelift or replacement of all classic fuel vehicles, and will also launch new Yida, CS75PLUS Zhidian iDD, CS55PLUS Zhidian iDD and other models, UNI-K AND UNI-V will attack newly. By 2025, 22 new products will be launched, with sales of 1 million units.

Old driver spicy comment: In the past, Chang'an relied on joint ventures, and now Chang'an relies on itself.

GAC Group: 2.67 million units

In 2022, the GAC Group's cumulative sales volume for the full year was 2,433,800 units, a year-on-year increase of 13.5%. Like the above large groups, growth can be achieved thanks to independent brands. GAC Passenger Vehicle's annual sales volume was 363,000 units, up 11.8% y/y. GAC AION NEV was 271,000 units, up 125.7% y/y. Compared with independent brands, the performance of joint venture brands is very general. GAC Honda decreased 4.9% y/y to 742,000 units, while GAC Toyota increased 21.4% y/y to 1,005,000 units.

GAC has three major joint venture brands, Toyota, Honda and Mitsubishi, of which Mitsubishi did not perform well and Honda declined slightly, but Toyota's sales still increased slightly; The performance of Trumpchi and Aion in the independent brand is still remarkable, the high-end brand Haobo will also officially start delivery this year, the slightly less well-known Hechuang Auto may also change its strategy, and what changes will occur in the commercial vehicle sector is unknown for the time being.

In the GAC Group's brand camp, the joint venture brand still occupies an absolute position. At the "2022 New Year's Eve Guangzhou Auto Show" at the end of last year, GAC Group officially released the 2030 "trillion GAC 1578 Development Outline", and proposed that in 2023, GAC Group will challenge the target of 10% year-on-year growth in automobile production and sales, which translates to 2.677 million units in 2023, an increase of about 240,000 units over last year.

Old driver spicy comment: Mitsubishi's new Outlander is coming, whether it will become a new growth point for Mitsubishi Motors, I am looking forward to this.

Geely Automobile: 1.65 million units

In 2022, Geely Automobile's annual sales volume reached 1.433 million units, a year-on-year increase of 7.9%. Among them, sales of Geely brand (including geometry) increased by 2.1% y/y to 1.124 million units, Lynk & Co decreased by 18.3% y/y to 180,000 units, Zeekr sold 72,000 units, and Rui Lan sold 56,000 units. In 2023, Geely Automobile will sprint to the target of 1.65 million units, of which the sales target of new energy vehicles will double double, and at the same time, it will more firmly and quickly promote the transformation to electrification, intelligence and globalization, increase market share, and fully enter a new era of intelligent electric Geely's development.

In fact, Geely Automobile's sales target of 1.65 million units in 2023 is also related to 2022, because it did not achieve the set annual sales target of 1.65 million units last year, so Geely decided to regain its momentum and re-challenge the sales target of 1.65 million units. Geely Automobile's brands are also numerous, including the main brand Geely, sub-brands Lynk & Co, Geometry, Extreme Krypton, Rui Lan, etc., joint venture brands Smart and Volvo Asia Pacific, as well as British and Proton for overseas markets.

Old driver comment: Because it mainly relies on its own brands and Volvo Asia Pacific to support sales, Geely Automobile has a lot to do this year, and it is necessary to enrich product lines and increase the competitiveness of various brands. Judging from Geely Automobile's performance in 2022, there is indeed a chance to hit the target after the car market recovers.

Great Wall Motor: No less than 1.6 million units

Data show that Great Wall Motor's annual sales in 2022 will be 1.0675 million units, down 16.66% year-on-year, and only 56.19% of the annual sales of 1.9 million units, far from the annual sales target. The five major brands of Great Wall have declined to varying degrees, of which Haval, Weipai and Ora have all fallen by more than double digits, especially Weipai, which is positioned at the high end, with a decline of 37.66%, and as the only brand selling new energy vehicles, Ora fell by 22.98%, and Haval, which undertakes the main source of sales, fell by 19.93% year-on-year. Among the five major brands, only the tank brand achieved growth, with a year-on-year increase of 46.45%.

The previous sales target for 2023 was 2.8 million units, which was later lowered to 1.6 million units, and subtracting 1.2 million units naturally reduced the pressure. Its total sales in FY2022 were 1,067,500 units, including the commercial vehicle brand Great Wall pickup truck, which is far from the annual target. In addition, Haval has also fully transformed to new energy, and by 2030, the Haval brand will officially stop selling fuel vehicles.

Old driver spicy comment: As for whether Great Wall Motor can complete the set goals, it depends on the performance of various brands in various market segments, especially Weipai, which has obviously underperformed the market, as for whether the other four major brands can help complete the goals, my current attitude is to wait and see.