Don't use national brands as a shield

National brand is a double-edged sword.

In the history of China's national brand development, there have been many overturns. But there are very few people who overturn the car like a certain thought. The reason for the overturning is nothing more than "disagreement". They hold high the banner of the national brand, but the actual controllers behind them are all slandering the nation and betraying the dirty work of the nation, which is ultimately disgraced by the nation.

When a local enterprise raises the banner of a national brand, he must understand that he must not fail this nation. At some point, he needs to do better than other national enterprises, or even better than foreign companies. Because he advertises himself as a brand of a nation, he must seek the welfare of this nation and seek development.

People supported him, bought his products, tolerated his small shortcomings, and did not see him as an ordinary businessman, but an entrepreneur who led a nation to achieve commercial revival, technological breakthroughs, and industrial revival. A national entrepreneur must pursue the rise of a nation's industry on the basis of pursuing profits. That is, dare to be the first in the world, dare to create well-being for the people, and produce high-performance products that the people can afford, afford, and benefit an era.

The biggest difference between national brands, national entrepreneurs and ordinary businessmen is that the biggest businessmen are for the country and the people.

If he was discovered by the people only for his own selfish interests, it turned out that he was a "national entrepreneur of parallel goods", and it turned out that he had done things to hurt the people behind his back. Then, the national aura will become a barb, stabbing at itself in the opposite direction.

In the field of automobiles, the people have long been dissatisfied. What the people are dissatisfied with is why the domestic car market has been dominated by foreign companies for more than 40 years? The people are dissatisfied with why China's local car companies can't make the world's best-selling advanced cars?

It was not until the reform of the new energy industry that China's local car companies won the dawn. This glimmer of dawn slowly grew, and gradually there was a radiant trend, and the industrial dream of "automobile rejuvenation" in the hearts of the people seemed to be in front of them. Everyone has purchased national brands to support Chinese car companies to go to the market.

However, who would have thought that at this juncture, the car companies themselves would not be angry! Changsha is a very small provincial capital city, and it is also the most "unsuccessful" city in the "big provincial capital" strategy in the central and western regions. However, the citizens of Changsha have their own small fortune.

Housing prices here are not high, and young people can easily return to Changsha to buy a house as long as they go to the north, Shanghai, Guangzhou, and Shenzhen for three or five years. On the basis of low housing prices, Changsha also has a number of famous schools such as the National Defense Science and Technology University, Central South University, Hunan University, etc., the middle school also has four famous schools in Chang county, Yali, Shida Affiliated Middle School and Changsha No. 1 Middle School, and the medical aspect has the famous Xiangya Hospital, and the basic supporting facilities are quite perfect. This makes Changsha a happy city.

But this simple happiness is broken by the highly polluting exhaust gas. The car company said that the exhaust gas emissions met the standards, and the Environmental Protection Bureau also said that the exhaust gas emissions met the standards, but the fact is that dozens of children have nosebleeds and the night air emits an unbearable pungent odor. The owners were forced to run to the factory gates in protest.

This is not the first time. In 2016, a similar incident occurred in the Shenzhen factory. The exhaust emissions are in line with the standards, but the car companies accept complaints, seriously rectify, and quickly solve the problem and ensure the health of the citizens. But this time, the first reaction of car companies is to meet the standards and fight a tug-of-war with the citizens.

The representative of the car company said that the project has invested more than 10 billion yuan, and it is impossible to stop work. The new environmental protection equipment is being commissioned and is expected to be solved in 3 months.

Yes, it is said that there are still 400,000 orders that have not yet been delivered, and it is naturally impossible to stop work. But with shenzhen's lessons, why can't environmental protection equipment be installed in advance? Why do you have to wait until there is a safety accident before you think about it?

Tens of billions of investment, can you lack this money?

Some people on the Internet cried bitterly for car companies, saying that don't look at the car sold more, and one only earned 1400 yuan. This is a conscientious national enterprise!

In contrast, Tesla earned 68,000 yuan per car.

The captain also did not know where these netizens got the data. According to the captain's study of the financial report, the average bicycle price of the car company in 2021 is 155,900 yuan, the gross profit is 17.39%, and the gross profit of the bicycle is 27,100 yuan. Although it is less than half of Tesla's, it ranks first among all its own brands. The gross profit of the Great Wall is 14,100 yuan, and the gross profit of Geely is 13,100 yuan.

Although the gross profit of the car company is high, the net profit is very low, with a turnover of 65.47 billion yuan in 2021, but a net profit of only 4 billion yuan. Why is it so low? You have to look at his selling expenses, fixed assets and construction in progress. From the three major production bases to the nine major production bases, the expansion of production capacity in 2021 will increase by 14.165 billion yuan, and the investment cost will increase significantly. Marketing expenses also ranked first among all independent brands, reaching 5.807 billion yuan.

It is impossible for a self-proclaimed technologically advanced car company not to make money. If you have leading car-making technology and make less money than those backward-tech car companies, then who is willing to spend money on advanced technology? So who wants to pay for advanced technology?

Pollution incidents can be large or small. To put it more broadly, it is harmful to the health of the people. To a small extent, actively negotiate, install environmental protection equipment as soon as possible, solve the problem immediately, and you will be fine. Our people are very tolerant of national brands. Like a Peng electric vehicle, illegally collecting user face information, is not it still selling very hot?

But the tolerance of the people is not indulgence, all new energy vehicle companies in China have taken state subsidies, and even some car companies still have fraudulent subsidies. These subsidies are derived from national taxes. Without the support of the people and without financial support, why do these car companies talk about overtaking in curves?

When money is earned to a certain extent, it is already not brought by life, not brought by death, and cannot be spent. The captain only hopes that Chinese car companies can be people-oriented, do not forget their original intentions, and be a real national enterprise.

Don't be duplicitous, don't make people think.