Written by | Fiesta ST
Edit | Ya Lan
Five years ago, almost every car brand said its target customers were "young male consumers." In the traditional view, men are the absolute subject of automobile consumption.
However, around the beginning of 2019, new trends began to appear in automobile marketing. Starting from the Great Wall Euler, a brand that "creates exclusive cars for girls", more and more brands and models have begun to pay attention to female consumers, and even specifically for "little sisters" to build cars. Not only is the appearance and interior of the vehicle more cute, the body color is more eye-catching, and the model name has begun to become soft and cute.
In the past, the model naming of Chinese car companies either chose letters and numbers, or chose Chinese plus numbers. The industrial model of naming may be the favorite of science and engineering men, but on the one hand, it seems a bit cold, on the other hand, it is very easy to repeat. For example, an X5 is not exclusive to BMW, it may also be Changan Auchan X5, Landwind X5, which is quite embarrassing. Now, under the trend of diversified marketing, more models are aimed at young female consumers, borrowing more emotional and intuitive daily things as model names, which seem to be more recognizable.
Today I want to talk to you about three such new energy models, they are not only named after desserts and fruits, "sweetness" directly exploded, but also are models with unique features in appearance, interior and power, enough to make the "little sisters" fall in love at first sight - they are: geometric car geometry A Pro green apple and geometric C blueberry, and Chery QQ ice cream shake.
Geometric A Pro Green Apple
As one of the leaders of Chinese auto brands, Geely Automobile has also been expanding its brand territory in recent years, and the geometric series has been born for 3 years, but the previous product performance has not met expectations. In the view of some industry experts, this may be related to the high degree of overlap between geometry and the Geely brand in terms of products.
The good news is that geometric cars have begun to accelerate the renewal of products, and the geometric A Pro Apple series launched in April this year is one of the representatives. The Geometric A Pro Apple series includes green apples and red apples, of which the price range of green apple configuration models is 139,800-17.58 million yuan, and the pure electric mileage is 430km.
In terms of appearance, the geometric A Pro green apple adopts a family-style simple design style, and adopts the closed grille that is more common in new energy vehicles, the central quantum silver shield logo protrudes outward, and the headlights on both sides use LED light sources, and are equipped with functions such as automatic headlights and flow steering. At the same time, during the charging process, the upper light band can also indicate the charging status;
On the side of the body, the two-color body, the hidden door handle and the low wind resistance wheel rim of the five-frame blade shape are in line with the design trend of the current new energy vehicle, and at the same time help to reduce the wind resistance and improve the endurance. In terms of body size, the geometry A Pro green apple has a length, width and height of 4752/1804/1503mm, and the wheelbase has reached 2700mm. While achieving atmospheric visual effects, it also ensures spatial performance.
In terms of interior design, the geometric A Pro green apple still continues the brand design style, and the suspension central control screen + LCD instrument is not as eye-catching as the continuous screen design, but the visual experience presented is also good. Details such as the knob-type gear shift mechanism and the leather/turned-over material mix-and-match seat also reflect the self-aesthetic of the geometric brand while highlighting the status of new energy.
In terms of configuration, the Geometry A Pro Green Apple series is equipped with reversing images, cruise control, keyless entry, start-up, LED high and near lights and support for automatic headlights and other functions. In terms of seats, it supports 6-way adjustment of the main driver and is equipped with seat heating as standard. In addition, the rearview mirror heating, folding, automatic partition air conditioning and other functions that are only equipped with the middle and above are all standard on the Geometry A Pro. On the Green Apple Plus and Holo versions, 360-degree panoramic images, transparent chassis and driving recorders, as well as adaptive cruise, lane keeping, automatic parking, adaptive far and near light, internal rearview mirror automatic anti-glare, car air purifier, passenger seat electric adjustment and other functions have also been added.
In the powertrain, the geometric A green apple is equipped with a ternary lithium battery, with a capacity of 53kWh, the maximum power of the drive motor is 150kW, the peak torque is 310Nm, the acceleration time of 0-100km/h is 6.9 seconds, and the comprehensive cruising range of NEDC is 430km. In the same price range, this endurance and power performance is decent, enough to meet the daily needs of the family.
Geometric C blueberry
Compared with the geometry A Pro green apple that is more inclined to the family car, the geometric C is positioned in the pure electric compact SUV, which is the second product of the geometric car, and it is relatively younger in appearance and color matching.
In April this year, the new Geometric C Vigo series models were launched, and the new car added five new configuration models on the basis of the current model, and the price range after comprehensive subsidies was 139,700-175,700 yuan. Among them, the geometric C Blueberry is the entry-level model, the Blueberry Pro version is priced at 139,700 yuan, and the Blueberry Plus version is priced at 145,700 yuan.
Similarly, the geometric C blueberry did not have a particularly large improvement from the previous geometric C in terms of appearance design, and still continued the family design. The front face closed grille with the slender light group and silver LOGO on both sides echoes the three-stage lower bracket, so that the front face has both a sci-fi sense and a sporty style. The line arrangement on the hood is sharp and refined, which is very designed.
On the side of the body, the geometric C Blueberry adopts a Fastback-like shape, with hidden door handles and suspension roof, as well as a multi-segment waistline, the body layering is enhanced. At the rear of the car, the through-line light cluster emphasizes the visual center, while the "GEDMETRY" logo shows the brand elements.
In terms of interior, the same family consistent design style, suspension central control screen + LCD instrument, with the knob-type gear shift mechanism and the air conditioning outlet below the function button biased to the driver's side of the design, there is no unnecessary complex lines and cumbersome decoration, giving people the feeling of freshness and atmosphere. The seat adopts a imitation leather design, the knitting line above is more obvious, and the surrounding support is good, and it is also very satisfactory in the tactile rebound.
In the power part, the 2022 Geometric C Blueberry is equipped with a maximum drive motor of 150kW, a peak torque of 310Nm, a NEDC cruising range of 400KM, and an official power consumption of 13.9kWh/100km. Compared with the "grapefruit" model with a battery life of 550KM, the blueberry series with a range of 400KM is obviously more inclined to urban commuting, which is enough for young consumers who have just entered the society, and its cost-effective advantage is relatively more prominent.
Chery QQ Ice Cream Shake
Compared with the two geometric models, Chery QQ Ice Cream Milkshake not only has a higher "sweetness" in name, but also has a more compact and cute appearance. Since its listing at the end of 2021, Chery QQ Ice Cream has achieved sales of more than 10,000 for many consecutive months, which can be described as a sudden rise in the field of pure electric vehicles. With the arrival of the summer of 2022, Chery continued to expand its product line and officially launched the "milkshake" model in early April.
At present, Chery QQ Ice Cream Series has a total of three configuration models on sale, namely milkshakes, cones and puddings. Among them, Chery QQ ice cream shake is priced at 39,900 yuan, positioning itself as an entry-level model of the ice cream model.
At a glance, Chery QQ Ice Cream Milkshake inherits the soft and cute style of a generation of God Car QQ, and the cute appearance design style plus the layout of two doors and four seats makes it fully recognizable. The front black grille adopts a closed design, and the headlights above are rounded and watery, which complements the boxy body shape.
In terms of interior design, Chery QQ ice cream shake is also based on simplicity, but it provides three different solutions for users to choose in color matching, and the color is dominated by low-saturation pure colors, which is fresh and cute. Due to the entry-level positioning, there is no large size central control screen, but it is still equipped with an LCD instrument. The car is 2980/1496/1637mm in length, width and height, and the wheelbase is 1960mm. In the case of transportation, the small body is not only visually cute, but also makes parking more convenient and close to female users.
In terms of configuration, Chery QQ Ice Cream Shake has increased the electric heating and heating air conditioning function compared with the previous minimum model, which has greatly improved the comfort level.
As for the power and endurance parts, the maximum power of the drive motor is 20 kW and the peak torque is 85 Nm. Chery QQ Ice Cream Shake has a battery capacity of 9.6kWh and a corresponding cruising range of 120km, which is obviously aimed at urban commuting and is not very suitable for long-distance driving.
【Conclusion】
Oil prices remain high, and the heat of new energy models is getting higher and higher. Although the new energy vehicles of the above three traditional automobile brands may not have the highest endurance, the strongest power and the most abundant configuration, they are still worthy of attention by young consumers, especially newcomers to the workplace who have just entered the society, considering the price of the people. If you're planning to buy a car in the near future, take a look at these three "salty and sweet" pure electric vehicles.