When a model is in short supply in the market, the solution to the problem is also very simple, and the terminal will definitely have a certain degree of price increase, so that a model and the market's expectations of it match. However, with the development of the times, with the advancement of technology, and with the arrival of the new energy trend and the rise of Chinese brands, everyone's concept of buying a car is constantly changing, and even many "hard currency" models that were previously marked-up are now not good, and selling cars at reduced prices has become a reality.
So, which models are no longer in the limelight today? Let's take stock today.
Civic
I have to say that the reputation of the Civic has a lot to do with the performance of that generation of models, such as the 6th and 7th generation Civic imported in small quantities, the reputation is good, and the reputation of the 8th generation Civic has reached its peak, when there were few opponents in the domestic market, and the reputation of the 9th generation Civic was relatively general, but the 10th generation Civic was exceptionally strong and sold for many years, and only the last few months did the price cut!
So that at the beginning of the launch of the 11th generation Civic of this generation, many 4S shop sales ignored the crowd of people looking at the car, and said that they would increase the price to pick up the car, but now the 11th generation Civic has only been on the market for more than a year, and the 4S shop has given a naked car price of more than 110,000 yuan, equivalent to a discount of 16,000 yuan, which is clearly to seize the market with Chinese brand compact models.
Seriously, the overall improvement of the 11th generation Civic is really a lot, and the chassis texture is even more impressive, but it has encountered the rise of Chinese brands, especially the recent BYD Qin PLUS champion version with a guidance price of 99,800 yuan, the compact market is quite rolled, and the Nissan Xuanyi, which is also a Japanese series, can not even recover the preferential range after last year's discounts, and can only continue to fight for the price.
Highlander
The price increase of the previous generation Highlander model is probably remembered by many friends. After all, Highlander is indeed worthy of the most practical mid-size SUV, and has quite good reliability and a terrifying retention rate, and then catches up with the explosion of demand for 7-seat SUV models, and the price increase becomes the final result.
Of course, the reason for the price increase of the previous generation Highlander is because the engine is imported from Japan and the amount supplied every month is limited; This may have limited Highlander's production, but it has established a fairly good market reputation. The engines of this generation Highlander are domestically produced, and initially even only hybrid models are available, so many potential consumers who cannot accept the change have turned to other competitors.
With the advent of the new energy era, the reputation of the Chinese brand BYD is getting better and better, and the sales of BYD Tang at the same level have quietly surpassed Highlander, and Toyota has taken out the medium and large MPV Xenna SIENNA, which has more space and more practicality, further diverting the potential consumer group of Highlander.
Range Rover Evoque
Old drivers must remember that when the Range Rover Evoque just entered the domestic market, they had to wait for the car to increase the price by 200,000 yuan! After all, the hot sales boom in the SUV market had just begun, and Land Rover, as a luxury brand, had a great advantage, not to mention that it was still an imported model at that time. But now, when the Range Rover Evoque clears its inventory for the 2022 model, it is common for the naked car price to be discounted by 7.
The biggest advantage of Range Rover Evoque is still luxury, especially the exterior design, often become the most important part of the reputation of Range Rover Evoque owners, of course, the interior design of Range Rover Evoque is not bad, the technology and luxury are matched, InControl intelligent driving system function is not backward.
In terms of power, Range Rover Polarfocus is equipped with a 2.0T turbocharged engine, the maximum output of the low-power version is 147kW, the maximum output of the high-power version is 183kW, and the timely four-wheel drive system can bring a lot of safety in complex road conditions and bad weather.
Maserati Levante
A few years ago, Levante's entry-level models had to increase the price by more than 300,000 yuan, while the mid-to-high-end models also had a price increase of 100,000-200,000 yuan, but Levante's potential consumers were willing to pay for fear that they would not be able to buy Maserati's instrument-like exhaust sound, exquisite and atmospheric exterior design, and luxurious interior.
A few years ago, it happened to be the era of the flood of micro-businesses, perhaps there were really successful micro-merchants who chose Maserati models as their cars, but more often, unsuccessful micro-merchants mixed up to create a successful look. So much so that the Maserati brand, which was called Ferrari and Lamborghini, also fell under the label of "pseudo-luxury car" at that time, even if Maserati was really not cheap at all.
Today, Levante's opponents also appear Chinese brands, such as BYD's high-end brand Yangwang, whose Yangwang U8 model has an official pre-sale price of up to 1.098 million yuan, but because it is equipped with many cross-era technology configurations, the order has exceeded 13,000 units in only 48 hours after the pre-sale, which can be described as the standard equipment for local tycoons in the new era. Thirty years in Hedong, thirty years in Hexi, Levante may not have expected that his opponent had changed, and he would also face the situation of selling cars at reduced prices.