As we all know, in the more than 100,000 A-class family car market, the Japanese cars represented by Xuanyi and Corolla are very popular with consumption, and they can easily sell 30,000 or 40,000 vehicles per month, and friends who pursue sports will also consider the Honda Civic, but many people will ignore another Japanese player - Mazda 3 Axela. As one of the former "Japanese Big Four", Mazda's state in China in recent years is not ideal, several of its main models seem to be a bit overdated, sales are completely competitive but Toyota, Honda and Nissan, so what is the reason behind this?
Take Anksela, this car I personally like very much, the appearance of the line flow is linear, the front face is Mazda's usual familial soul design, the sharp headlight group looks very spiritual, and the whole series is equipped with LED light sources. Viewed from the side, the Unxella's front and tail are short, with an overall dive posture and 18-inch gun gray wheels that are both atmospheric and sporty. The design of the rear of the car is relatively simple, the narrow taillight style echoes with the headlights, and the blackening treatment is done, and the bottom bilateral exhaust port further highlights its sporty temperament, objectively speaking, young people will not have much resistance to the appearance of Axela.
Into the car, the interior design of Axela is very simple, and now many new cars like to use large double screens to highlight the sense of technology, but this car uses an 8.8-inch suspension central control screen, and there is no full LCD dashboard, but the overall look is very comfortable, there is a Kind of Japanese simple and exquisite beauty. In addition, its three-frame steering wheel is somewhat similar to BMW's "thong", the grip is thick, the shape is also more sporty, so that people will have the desire to drive when they see it, which is also a kind of idea that Mazda wants to pass to customers, try not to focus on things other than driving.
Regarding the driving experience, Axela has always insisted on using a naturally aspirated engine, the 1.5L version of the engine has a maximum horsepower of 117 hp, the 2.0L version of the engine has a maximum horsepower of 158 hp, in addition to a compression version, the maximum horsepower of the engine has reached 180 hp, and the transmission part is all matched with a 6AT transmission. Mazda has always been known as "Dongying BMW", in terms of creating driving pleasure is still very good, its throttle and brake pedal adjustment are very heeled, the gearbox shift logic is clear, the steering wheel steering force is moderate, it is particularly easy to drive, and the fuel consumption is not high, no matter which set of power, the comprehensive fuel consumption of 100 kilometers is difficult to exceed 8L.
The above are the advantages of Thexella, as for why it can not sell the Civic, I personally think there are two reasons, one, the car's interior space is more depressed, note, here is not said that the space of the Axela is small, its wheelbase is 2726mm, although the space inside the car is not more than Xuanyi, but compared with the Civic is actually half a pound eight two, but the rear window of this car is too up, but also the upward posture, resulting in passengers in the rear row when looking out will feel more "depressed", so it is particularly depressed.
Second, Mazda's brand image is not as good as Honda's. Although they are all based on technology, one buys an engine to send a car, one earns money to study the rotor engine, but Mazda has only a few models in china, and the speed of replacement is particularly slow, which directly leads to the lack of competitiveness of its products, coupled with the price of Mazda's models in previous years has been very strong, the same level of opponents basically have certain discounts, and Mazda insists on not reducing prices, so it is true love powder, and now this idea of relying on feelings to sell cars is obviously not feasible. Even if the price is lowered now, the inherent impression in the minds of consumers has been formed, so it has slowly become a niche brand.
In general, Mazda is a conscientious brand, Onksela is also a good car, but unfortunately not easy to be accepted by consumers, now this does not consider the needs of users, only adhere to their own concept of car manufacturers have become less and less, if one day Mazda also began to compromise with the market, the launch of large space, large screen, small displacement turbine, do not know whether it is a sadness for the automotive industry.