Written on the front:
Remember that domineering verse in "The Book of the Dragon Slayer in the Heavens"? The supreme martial artist, the sword slaying the dragon. Order the world, do not dare not follow. Leaning on the sky, who fights with the front. The Heavenly Sword and the Dragon Slayer Sword are all kings of weapons. However, the most powerful thing is not the Heavenly Sword and the Dragon Slayer Sword itself, but the martial arts secret hidden in the combination of swords and swords. Therefore, there is a heavenly outfall, who fights with the front. Looking at the Chinese car industry, there are those who have to slay the dragon knife, and there are also those who support the heavens, but if you want to dominate the car industry, both are indispensable.
The book is back to the truth, today I don't want to talk about Zhang Wujie, and I don't have time to write Zhou Zhiruo, but I just want to talk to you about the new MAZDA CX-5.
Isn't that a surprise? Talk about cars, talk about cars, what kind of weapons?
In fact, the new MAZDA CX-5 is the new Chang'an Mazda's Heavenly Sword. In this way, everyone may understand that in the intention of the editor, the new MAZDA CX-5 is not a heavenly sword, even if Changan Mazda has Mazda 3 Anksela, a dragon slaying knife, it is still difficult to dominate the car industry.
Why? Who made the new Changan Mazda set a sales target of 200,000 in 2020, but only the Mazda 3 Axela bicycle sold more than 10,000 per month? In terms of sales, sales in January-February this year were 27,245 units, of which the cumulative sales of Mazda 3 Axelas in January and February reached 16,292 units, followed by the MAZDA CX-5 in the first two months of sales of 4,610 units.
Therefore, the new MAZDA CX-5, which has the opportunity to "assist" the new Chang'anMa in achieving its ambitious goals, must have a long way to go. So, can this SUV that carries the hopes of the new Mazda and even Mazda China shoulder the burden of Changan Mazda's domination of the car industry?
In the editor's opinion, difficult, difficult, very difficult!
The reason is that there is only one point, 10 years of grinding a sword, but it is still not sincere enough. Because, the so-called replacement is more like a symbolic change. Compared with the CX-5 a decade ago, although it has not changed much, it has increased a lot.
Doesn't the new Chang'an Mazda really want to merge the swords of the Heavenly Sword and the Dragon Slayer Sword to create a new peak in sales?
The answer, of course, is no. Because, even if Mazda China wants to live comfortably, Changan Automobile Group, as the new Changan Mazda Chinese "father", will never be willing to be so mediocre. However, even if Changan Automobile competes for gas, even if in order to boost sales, replace the meritorious general Fu Yuanhong and let Wang Hui take over as the executive vice president of Changan Mazda, it is still to no avail. Why? It's not the new MAZDA CX-5 that's too insincere!
Looking at the appearance first, perhaps Mazda is too confident in its soul design and really does not want to change. Therefore, the appearance of the new car has not been greatly changed, only the central net and the headlight group have adopted a new design style, and the two body colors of Platinum and Diamond Blue have been added. In terms of body size, the new MAZDA CX-5 has increased its length by 20 mm to 4575 mm. The so-called inch long and inch strong, Mazda really "understands" the needs of the Chinese people!
The body width has also increased, but the wheelbase is still maintained at 2700 mm, and there is no qualitative change in space. Therefore, from the appearance alone, it can only be said that it is a simple iteration or a medium-term change.
Looking at the cockpit, the low-end version of the model has increased the size of the LCD dashboard from 3.5 inches to 4.6 inches, and the other 5 models have been upgraded to a 7-inch LCD dashboard, and there is still no full LCD dashboard. The central control screen has been upgraded from 7 inches to 10.25 inches, which is expected to be standard for all series. In fact, in the era of full LCD instrumentation and 12.3-inch central control screen, the new MAZDA CX-5 can only be regarded as a pass in the cockpit interior, although it has changed. Such interior design, Mo said that it competes with the same level of joint venture brands, even compared with 100,000 independent brands, there is no advantage. As for compared with those new car-making forces with a stronger sense of technology, it is even worse.
In terms of power, Mazda remains stubborn, providing a naturally aspirated engine as always. Among them, 2.0L maximum power 114 kW, maximum torque 200 Nm; 2.5 L, maximum power 144 kW, maximum torque 252 Nm, there is no change in parameters. As for the transmission part, the gearbox is still 6 gears and the hand is integrated. Although Mazda's power combination is still reasonable, in the era of increasing electrification, it is understandable not to provide a turbocharged engine, but it is really puzzling without a whole hybrid. In short, in terms of power, the new MAZDA CX-5 is not insincere, but unenterprising.
In other aspects, the reversing image of the high-end model is changed to 360 image, the cruise control is changed to full-speed adaptive cruise, and the automatic parking is added throughout the series, and the comfort configuration such as induction trunk, leather seat, and seat heating is added. It seems to be very conscientious, but I would like to ask you what era it is. Mo said that you have a car close to 200,000, that is, more than 100,000 independent brands, and these functions are basically standard. Therefore, on this point of change, it is still limited to high matching, which is really a bit confusing.
What is more worth complaining about is that although there are not many things added, they are also willing to reduce. The new car eliminates led fog lights and the standard Bose audio on the top of the 2021 model. In addition, the original standard HUD head-up display is now only equipped with top models. Having said that, not much has been added, but some comfort and convenience has been lost, and I really don't know what the new MAZDA CX-5 is intended for? Maybe Mazda thinks that their owners are enough to concentrate on enjoying "centaur unity", and others do not deserve to enjoy?
To summarize simply, on these changes in the new MAZDA CX-5, it should not be too much to say that it is not enterprising, does not understand the market, and cannot keep up with the times! It is true to stick to the principle, but contrary to the trend, with too slow update rhythm and absent-minded revamps to perfunctory, how to make people feel that there is a problem with the brand's attitude. At the moment when new energy is menacing, Mazda still stubbornly plays the "sentiment card", and it is difficult for people to support it from the heart.
If you think that Xiaobian is a little too demeaning to the new MAZDA CX-5, simple, you may wish to take a look at the domestic Geely Star Yue L. Take the new MAZDA CX-5 automatic two-wheel drive Zhiya type and The Hoshigoshi L2.0T automatic four-wheel drive flagship as examples. In terms of price, the former is 195,800 and the latter is 185,200. Brand aside, it is more than 10,000 high. Of course, although the new MAZDA CX-5 is priced higher, it can be crushed in configuration compared to the Hoshigoku L.
For example, the Hoshigoshi L is an all-wheel drive, and its 2.0T engine has a maximum power of 175kw and a maximum torque of 350N·m, which is not a little higher than the data of the new MAZDA CX-5 maximum power of 1114kw and a maximum torque of 200N·m. In addition, in terms of body size, central control screen size, tire specifications, as well as intelligent driving assistance and driving mode, the new MAZDA CX-5 is unmatched. Of course, some people will say that Xingyue L is an independent brand, and the new MAZDA CX-5 is a joint venture brand, even if you configure the bull, but the brand power is not good!
Well, if it is really so true, Xiaobian has nothing to say. After all, the money is yours! As the saying goes, money is willful, only buy expensive, not buy the right.
There is no power upgrade, there is no leap in the intelligent function of science and technology, the new MAZDA CX-5 brings only some changes without pain, in the opinion of xiaobian, it is still a little insincere. Casually carrying one of the competitors such as Chang'an and Geely to come out hard, Mazda had to be obediently pressed to the ground and rubbed.
The data shows that the MAZDACX-5 sold only 25,000 units last year, an average of about 2,000 units per month. In this regard, it is not as good as the one-month sales of the Great Wall Haval H6 and Changan CS75PLUS. Even so, this is already the second place in the Changan Mazda after Unxella, is it not a bit of a slap in the face?
From debuting ten years ago to iterating six years ago, and then to today's new upgrade, I thought that MAZDACX-5 could bring about qualitative changes, but I never thought, it was still so mediocre, so dull. Aside from Mazda's arrogant hybrid exterior, stubborn naturally aspirated engine, and symbolic smart technological changes, there's nothing to marvel at.
While the industry was struggling around battery technology routes and lidar, Mazda chose to embrace the 6-cylinder internal combustion engine and rear-drive platform; while the key words in the trend had become Tops and system takeover rates, Mazda was still obsessed with torque power curves and hip positions. In the "maverick" down, Mazda will be greeted by the dilemma of no business to do.
Finally, Xiaobian especially wanted to ask the newly debuted vice president Wang Hui, since he already had a dragon slaying sword, why couldn't he work the Heavenly Sword? If you're too late, the tide is set. So, next, you may wish to listen to the author's suggestions.
First of all, in terms of products, if you can, it is best to iterate in half a year, with a little more changes in appearance, more luxury on the interior, more electrification on power, and a little more standard words on intelligence. Secondly, even if you are arrogant, please lower your noble head, let the brand have more fireworks, and get closer to more users; moreover, the wine is afraid of deep alleys, can we those of us who are engaged in automotive media work have more test driving experience? Looking back over the past few years, although I have participated in countless new car test drives, there are few Mazda brand models. At this point, Xiaobian is also proud, and Changan Mazda must reflect. Finally, I would like to say that since Changan Mazda and FAW Mazda have combined their swords, please treat the original FAW Mazda dealers kindly, because their current situation is really miserable!
Written later
Well, the night is already deep, Xiaobian does not want to nag more, sincerely hope that Vice President Wang Hui can see these suggestions, but also sincerely wish that the new Chang'an Mazda will realize the merger of the Dragon Slayer Sword as soon as possible and revitalize Mazda's glory in China's car market. Of course, I wish Vice President Wang Hui mo to live up to the trust of Chairman Zhu Huarong and Changan Automobile Group, and hand over an answer sheet that satisfies everyone at the end of 2022!