From 1992 to the present, Mazda has entered China for exactly 30 years, during which Time Mazda has gained many fans of Chinese consumers, and a group of "horse fans" are affectionate and affectionate.
With 16 upgrades, the new MAZDA CX-5 is back on its way
In the past thirty years in China, Mazda has brought a number of classic products to Chinese consumers, such as the Mazda6 released globally in 2003, the Mazda3 compact sedan released globally in 2004, and the sports multifunctional SUV CX-5 released globally in 2012. Their emergence not only brings Chinese consumers a richer choice of car purchase, but also allows many people who like to handle and are keen to drive to find a direction to maintain interest.
Whether it is Mazda6, Mazda3 or Mazda CX-5 in China, it has a very high sound volume and presence, and the Mazda CX-5 that is often mentioned recently should be. In 2012, it set sail, and in ten years it gradually became a classic, and after thousands of sails, the new MAZDA CX-5 started a new journey and injected a new connotation into the classic.
On March 20, Changan Mazda announced that the new MAZDA CX-5 was officially launched, with a total of six models launched for the new car, with a manufacturer guidance price of 175,800-236,800 yuan, and the official gave five new car listing benefits such as experience gift, booking gift, car purchase gift, renewal gift, and care gift. At the same time, it is reported that the new MAZDA CX-5 has evolved in terms of appearance, cockpit, driving experience and safety, and the overall upgrade is as many as 16 items, which can be described as a lot of highlights.
"Soul Movement" advanced subtractive aesthetics casts a new classic
An excellent model, excellent design is a must have, "soul movement" is Mazda's household name design core, the emergence of the design ushered in the exclusive Mazda aesthetic era. Ryo Takahashi, vice president of marketing and sales and general manager of the sales branch of Mazda Motor Co., Ltd., once said that the design concept of "soul movement" is not limited by the form of the car, but a challenge to give the purest sense of life to the artifact. It may be understood that the design concept of soul movement makes Mazda's products have vitality and vitality.
Based on the design concept of "soul movement", the new MAZDA CX-5 has advanced the subtractive aesthetics in the appearance design, achieving 7 major evolutions, such as the use of a new forward grille design, the imitation of the mechanical network to present a minimalist beauty in a complex process, the newly designed logo wing also brings a more recognizable visual effect, the headlight group also adopts a new design, the LED headlights that integrate far and near light not only better improve the depth of the front of the car, but also the illumination effect can be guaranteed.
In fact, in the understanding of the editor, another highlight of the "soul movement" design concept is the flexible and gentle surface changes, especially Mazda's classic "soul moving red" color scheme, which can bring pleasing visual feelings when flowing in light and shadow. The new MAZDA CX-5 is covered from the front of the car to the body to the rear of the car, which makes it move in a rhythm when traveling through light and shadow, which is a good interpretation of Mazda's "soul movement" design concept of "giving the purest sense of life to the utensils".
In addition, the new MAZDA CX-5 not only has a new polish in the design, but also has new thinking in the color matching, if "soul red" is its classic color, then the new platinum and diamond blue is its more dynamic color. In fact, the new car supports up to 7 color schemes to choose from, which also brings more personalized options to users of the new MAZDA CX-5.
For the insistence on details, Mazda pays attention to both inside and outside, so not only the appearance, but also the cockpit has a new look. The new MAZDA CX-5 has a new 10.25-inch high-definition touchable center display in the cockpit series, wireless Carplay and Carlife as standard, MZD Yuelian system as standard, and a 7-inch TFT multi-function LCD dashboard. With the blessing of the four major evolutions, the new MAZDA CX-5 can undoubtedly better meet the needs of users' intelligent car use and more effectively improve the car experience.
Make the driving control truly enjoyable, and implement the "unity of man and horse"
Many users like Mazda not only because of Mazda's "soul moving" design concept, but also because of its "human-horse unity" control performance.
Car handling is actually a very broad concept, in general, the power system, chassis and suspension matching, steering system, braking system, etc. are important factors affecting the handling. Therefore, Mazda's ability to be recognized by many consumers in handling shows that it has performed well in these aspects, and the overall coordination between the machines can be seen.
In terms of power, the new MAZDA CX-5 is equipped with Chuangchi Blue Sky engine, which is available in 2.0L and 2.5L displacement engines, and the whole series matches the 6-speed manual transmission. Among them, the maximum power of the 2.0L model is 114kW, the maximum torque is 200N m; the maximum power of the 2.5L model is 144kW, and the maximum torque is 252Nm, whether it is urban travel or high-speed cruise of long-distance travel, its power can bring a smooth experience.
The suspension structure of the front McPherson rear multi-link is a high-level mainstream suspension structure, and the new MAZDA CX-5 is equipped with an upgraded version of the acceleration vector control system GVC PLUS, which has positive significance for improving the handling performance of the whole vehicle, which can make the vehicle more relaxed at high speed or in corners. Not only that, the new car is also equipped with i-ACTIV AWD intelligent four-wheel drive system additional Off-Road Traction Assist off-road traction assistance system, which effectively improves the vehicle's ability to get rid of difficulties on bad roads, expands the vehicle use scenarios, and when you need it, it can also accompany you to the outdoor wilderness.
The control realm of "man-horse integration" is also inseparable from the participation of intelligent driving assistance, the new MAZDA CX-5 series is equipped with reversing image + reversing radar as standard, and parallel assist, lane departure warning and lane keeping, active braking, 360-degree panoramic image, reversing side warning and full-speed domain adaptive cruise and other functions are numerous, such functions in addition to effectively alleviating driver fatigue to improve safe driving more important.
Adhere to the ingenuity and quality of service can exceed expectations
For Mazda, the spirit of ingenuity has always been adhered to. Changan Mazda President Sumioka Kei once said: "All the glory of MAZDA CX-5 is inseparable from the two words 'quality', and behind the quality is Mazda's century-old ingenuity."
The new MAZDA CX-5 production plant - Changan Mazda Nanjing factory is known as one of Mazda's best overseas factories, which has the most advanced torque monitoring system in China, strictly prevents unqualified products from flowing into the next process, and also has a super heavy rain shower line that is difficult to encounter in life, which can strictly check the sealing of vehicles; as well as Mazda's unique front and rear axle automatic tightening equipment and domestic first-class welding and painting workshop, which are the highlights of Changan Mazda Nanjing factory. Thanks to the factory's extensive state-of-the-art equipment and Mazda's ingenuity in upholding quality, the new MAZDA CX-5 is a unique craftsmanship.
The ingenuity of the product is not enough for Changan Mazda, and they are also deeply involved in service. Mazda has always believed that the vehicle is not a cold machine, but a friend of the user tacit understanding, for this reason Mazda insists on practicing the "user +" thinking in the service, has always placed the user in the most important position, explores the emotional resonance with the user, Yuema Starry Sky Co-creation Plan, Chuangchi Blue Sky Tour, Horse Free Travel and other co-creation activities are concrete embodiments, such co-creation activities for Changan Mazda and users to build a bridge of emotional communication, and effectively enhance the user's sense of belonging and brand identity.
On March 20, when the new MAZDA CX-5 was launched, Wu Xuxi, executive deputy general manager of Changan Mazda Automobile Sales Branch, officially released the "Customer Experience Officer" recruitment plan. The main content of the plan is that Changan Mazda will recruit some car owners to become "customer experience officers", they will replace the corporate store inspectors, secretly visit various Changan Mazda 4S stores from time to time, supervise the service quality of each store, and feedback the problems found to Changan Mazda, and the official will rectify the problems in a timely manner.
AutoMotive Network Review: Globally recognized strength and icing on the cake
Since its birth in 2012, the MAZDA CX-5 has won nearly 200 cutting-edge awards around the world, and has been recognized by the world's top institutions for quality, safety, and user care. As we all know, the MAZDA CX-5 has been awarded the North American IIHS Safety Crash Test Excellence + Top Certification for nine consecutive years from 2014 to 2021, including the top spot in the most reliable model list in 2021; it has also been on the North American Consumer Reports automotive reliability ranking list for three consecutive years.
It can be seen that the strength of MAZDA CX-5 is recognized by global consumers and has performed well in all aspects, and the new MAZDA CX-5 comes with 16 upgrades, which is undoubtedly the icing on the cake and further brings a better car experience to Chinese consumers.