Recently, Porsche has been on fire, not because the car spontaneously combusted or the sales explosion, but because of a letter of apology to Chinese consumers and provoked Chinese consumers.
The old driver refined the main content of this letter is: want to express that because of the epidemic, raw materials, suppliers and a series of problems, some Porsche models are "forced" to reduce the allocation, Porsche is very sympathetic, understand the confusion of consumers, will apologize to everyone, but how to deal with it in the future, you are waiting for the notification. Of course, the above distillation is only the personal foolishness of the old driver, and does not represent the Porsche official.
For this apology letter, many consumers and netizens are not very buying, first of all, a number of Porsche owners found that the standard electric steering column of the vehicle was changed to manually adjust the steering column during the purchase of the car or after the purchase of the car, the dealer did not inform in advance, which is not to keep the promise, signed the agreement unilaterally breached the contract, deceived the consumer. There is also the right to know, the vast majority of car owners learned through other channels that Porsche canceled the reloading plan, not as Porsche said.
Since then, Porsche dealers have publicly promised the owner to install an electric adjustment steering column for the owner free of charge after picking up the car, but since March this year, Porsche has said that it cannot provide the electric adjustment steering column modification service, and only provides a voucher of 2300 yuan as compensation. Looking at Porsche's compensation program abroad, the official compensation in the United States is 500 US dollars (about 3300 yuan), and the email is sent in advance to notify, which is obviously a difference between domestic and foreign customers. The "double standard" at home and abroad did not give an explanation in the apology letter.
There are also car owners who said that if the owner wants to reinstall the electric steering column, the quotation of different models in the 4S store (accessories + man-hour fee) is about 20,000-30,000 yuan, which is far from the official compensation, so this apology letter is equal to not saying, the letter does not give a clear solution and time node, is this not dragging? For this reason, there are also many netizens who are joking: "This is the reason why I don't buy Porsche."
From the Porsche official, it is understood that at present, in addition to the Taycan standard electric adjustment steering column in China, other models are all manually adjusted steering columns, and cannot be installed at any cost, but the official website vehicle selection page is not marked on this. The Panamera vehicle selection page of Porsche's official website in the United States clearly indicates that some models are equipped with electric steering columns as standard, and models that are not standard can also be optional. From this point of view, Porsche has only reduced the number of models sold in the Chinese market.
Some friends may ask what is an electric steering column? We can understand it as the electric adjustment of the steering wheel, which is basically equipped on high-end models and first-class models, and a small number of self-owned brands that are full of money will also be equipped. The most direct change in Porsche's forced reduction this time is that the steering wheel is changed from electric adjustment to manual adjustment, so that the steering wheel memory linked with it, the steering wheel automatic shift function of the vehicle comfortable entry system will be affected, that is, some of the distinguished Porsche owners have no "noble experience", as a consumer, I did not spend less money but less service, I am definitely unwilling.
In the previous Porsche Taycan Cross Turismo, Taycan GTS online conference has appeared in the car owner collective rights protection farce, resulting in the official cut off WeChat live broadcast instead of Weibo online live broadcast, and the owner modified the Weibo name to continue to protect rights, the scene was once very embarrassing, the old driver really cut out a five-bedroom and three-hall for their CEO.
I feel that Porsche is playing with fire, because China is the largest single market for Porsche in the world, and it has also been rated by Hurun Report as the most popular car brand for China's richest people. If you do not give a reasonable solution to such a show now, it is estimated that it will affect the reputation of the world's largest single market.
Old driver spicy comments
The profits are so big, why can't you be generous and send other optional configurations at the same price? This can not only make the owners feel fair, but also continue to let them maintain their love for the brand, after all, people who can afford to buy Porsche, these two or three million yuan are actually not very important to them, what is important is Porsche's attitude towards them, but the old driver from this apology letter, did not see any sincerity, just saw the meaning of letting Chinese car owners wait indefinitely.
The picture source of this article | invasion and deletion of the network
Remember to "like, watch, share" three times oh ~ ~ ~