As the saying goes: standing and talking does not hurt your waist. For example, talk about the car on weekdays, not to mention that the man brother has a good waist and strong waist, but also admits that sometimes he is standing and talking, and when he sees the car, he spits, and no matter how hard people try. I apologize for this. Therefore, some cars, before the listing of the melon masses DISS prospects are not optimistic; in fact, the market response is not bad, sales are unexpected. Today, let's talk about 4 typical models.
BYD Dolphins
Since BYD launched DM-i last year, it has become a benchmark for new energy vehicle companies, but Dolphin, as the first mass production car of BYD's e-net 3.0 platform, has come out a bit disappointing. The biggest slot point is its endurance. Because at present, in addition to some micro pure trams, the vehicle endurance launched by mainstream car companies will be piled up to a higher level, and no more than 500km are embarrassed to take out their hands. Dolphins are not afraid of death, the starting point is only 301 kilometers, and the top is only 405 kilometers. New energy vehicle enterprise benchmark, just this?
Associated with battery life is the price. You say that the battery life is short, and the pricing is lower. But the dolphin price is 9.38-12.18 million yuan, of course, the price has now been adjusted to 10.28-13.08 million yuan, which is a bit hurtful. So the dolphins were frantically DISSed before they were listed, singing the downs and downs. However, after the listing, people were shocked, and sales began to climb all the way from August last year, directly exceeded 10,000 in December, and also handed over monthly sales of more than 10,000 in January and March this year.
Horse hindsight
If you look at battery life and pricing alone, dolphins are undoubtedly expensive. But BYD does not want to rely on cost performance to win, BYD thinks very clearly, dolphin is the main focus of the women's market boutique car. Its target customer life radius is small, the requirements for battery life are not high, safe, good-looking, easy to open, easy to use on the line. Therefore, the dolphin equipped with blade battery, with 2700mm wheelbase over-the-top space, low-equipped, high configuration, etc., is indeed very real for its target customers.
Haval Divine Beast
SUV gold medal family Great Wall, listed at the end of last year. For the appearance or name of the car, there is always a great wall in flight, and the Haval Mythical Beast can be said to occupy both. First of all, the name is still strange compared to his brother big dog, red rabbit, first love or something. The appearance has also changed the Haval tradition, the regular polygon net and headlight shape are not needed, replaced by a set of quite sci-fi radical design, which is unacceptable for a while.
The pricing is also scornful, with a guide price of 130,000-167,000 yuan, which is about 15,000 yuan more expensive than the Haval H6. The melon-eating masses questioned, with this money, buy Xingyue L or Song PLUS DM-i Is it not fragrant? In contrast, the Haval Divine Beast did seem to be a little less competitive. However, the actual result is that it won 6700+ sales in the same month of listing, and it exceeded 10,000 in January this year. In February and March, due to the impact of the holiday and the epidemic, sales were still about 5,000 vehicles.
Horse hindsight
Why is the Haval Divine Beast not obviously competitive, but it still sells so well? Because its customers actually do not overlap with Hoshikoshi L or Song PLUS DM-i. The main sales model of the Divine Beast is 137,000 low-end, while the Star-More L and Song PLUS DM-i volume models are priced at 20,000-30,000 more expensive than it. So the divine beast is actually aimed at the group of consumers who have a good feeling for the Haval H6, which has more space, higher configuration, stronger power, and more personality than the H6, only 15,000 expensive, don't consider it? After all, with the volume of haval H6 pin crown, there are not many customers in the past.
Dongfeng Honda Civic
I still remember when the eleventh generation of Civic debuted, the melon-eating masses shouted at the grandfather green knot. Indeed, the appearance of the eleventh generation of Civic that everyone is most entangled with has gradually become homely compared to the previous generation of Civic. It is more rounded and calmer, and the interior is more understated and practical. It was as if the ghost fire teenager had finally been smoothed out by society and life, and he couldn't get up.
In addition, for the eleventh generation of Civic to cancel the practice of manual dialing, the melon-eating masses are also quite critical. The Civic, known for its control, has less manual dialing, how much less fun is that? With these, the eleventh generation of Civic was stepped on before it was listed, and the Civic that lost its characteristics was not selling well. Sales proved that New Civic is very capable, with sales continuing to exceed 15,000 units, reaching a small peak of 27,000 units in November last year.
Horse hindsight
Eleven generations of Civic sales hit the face, maybe it was the batch of ghost fire teenagers who used to be, and really became ghost fire youths, and the aesthetic was just right. However, in addition to the appearance and interior, the eleventh generation of Civic product power is impeccable, and the whole series is also equipped with a 4-cylinder engine. And in some details, the eleventh generation Civic will actually be more sporty, such as a lower body effect, blackened grille, rearview mirrors, wheels, metal mesh air conditioning outlets and so on.
Buick Veyron Pro
If it weren't for the "Pro", everyone might have almost forgotten about the Buick Veyron car. People used to be a star model with more than 10,000 monthly sales, but later after the whole series changed the three-cylinder engine, the sales were like diarrhea, and they couldn't stop. In September last year, the Veyron Pro finally replaced with a new 1.5T four-cylinder engine, but the melon eaters are still not optimistic about it.
First, because of the price, 12.99-15.89 million yuan of compact cars, the market grabbed a handful, it seems that there is no reason to buy it. Second, it has been silent for a long time, the brand influence has declined, the reputation and other aspects are not as good as before, and the attention after the listing is not optimistic. However, the Veyron Pro did not disappoint SAIC-GM, and the sales volume in the month of listing was obviously warmed up, and now it is maintained at the monthly sales level of 89,000 vehicles.
Horse hindsight
The best-selling Of the Veyron Pro, undoubtedly first of all, is due to the return to the 4-cylinder engine, and the parameters are eye-catching, the maximum horsepower is 184 horses, coupled with the sporty shape, so it has regained the forgiveness of young people. Of course, Buick's terminal offers as always have not disappointed, and now the discount margin has reached 30,000 yuan. Is this not sincere enough for a joint venture car with full LED headlights, 10.25-inch large screen, voice control, CarPlay and CarLife, OTA upgrades, remote start, active braking, lane keeping, rear exhaust air outlet, etc.?
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