Text/Teng Sanmao
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Psychology says: "Out of the comfort zone, you can grow savagely", which is essentially a breakthrough, an advancement, another exposition of breaking the limit and breaking through the self, and today's automobile circle is interpreting this change. However, when we think about the essence behind the changing appearance, what determines the height of product change? I think the core will still point to the idea.
The tenth generation of Civic has shaped its personality and movement so successfully, the eleventh generation of Civic is really a bit difficult, how to choose in positioning, how to break through in technology, and how to accept users after listing, all of which test Civic's engineers. Now that half a year has passed, what is the actual performance of the eleventh generation Civic, and how do users feel? Let's talk about it today.
▍After the feelings, who is buying the eleventh generation Civic?
Let's start with the question: Who is buying the 11th Generation Civic?
Nowadays, when it comes to Civic, the user portraits of ghost fire teenagers are still solid, but gradually there are some new voices, "all ages eat all", "men and women eat all" These must be more or less heard of, these words really include the eleventh generation of Civic user groups. Being able to break the classic impression and leave a new mark on the 50-year-old brand, the breakthrough of the eleventh generation Civic will be successful.
What is the subtext behind "all ages"? In fact, this is the effect of Dongfeng Honda's strategic decision after interpreting the automobile market. The current compact market is a market that wants both and wants, and simply focusing on any single segment element is not far away. Therefore, the eleventh generation must not only have sports characteristics, but also must carry the comfort, luxury and texture required for family cars in order to achieve its inclusiveness.
So we see that the eleventh generation of Civic bold innovation at the design level, to "elegant, comfortable" transformation, the appearance is refreshing and concise, the body line is full and hard, there are not too many sharp and prominent edges and corners, more rounded corners intersect and polished. The more slender and elegant headlight design, the more restrained all-black grille design, and the horizontal side line design that penetrate in one go all make the eleventh generation Civic look more like a "suit thug" as a whole, poking at the real appeal of the user's heart.
At the same time, in terms of interior, the eleventh generation Civic is also simple and refreshing, with a straight instrument panel design, a honeycomb grid air conditioner air outlet, and a central control 9-inch touch screen matching a 10.2-inch full LCD instrument, which is composed of a cockpit that makes people shine and surpass many people's stereotypical cognition of the joint venture car.
▍ Technology into the game, no one can resist the temptation of "smart" civic
In the past, the impression of joint venture cars in terms of intelligent configuration was always half a beat late, but here we should emphasize that it does not mean that the joint venture car has abandoned the intelligent technology configuration, on the contrary, it will increase more.
We look at the eleventh generation of Civic, the first equipped with Honda CONNECT 3.0, the new system introduced after many verifications of iFLYTEK, Alibaba artificial intelligence laboratory and other Car Networking related product suppliers, support accurate speech recognition (support Sichuan dialect, Cantonese and other dialects), from setting navigation, to adjust the air conditioning temperature, query the weather, etc., users can directly control through the voice, intelligence, reliability have been guaranteed.
The big screen that carries the Honda CONNECT 3.0 system may not look particularly dazzling, but it is good enough to use, and that's enough. In addition to the familiar intelligent voice control, the eleventh generation of Civic also goes further, relying on the Built-in Tmall Genie of the car machine system, the owner can use the car home interconnection function on the way home to remotely control the smart home at home, which is more in line with the modern people's living style, and also fits the demand point of contemporary users for warm home cars.
On another level, most modern people lack of security, even though the world automobile industry has undergone more than 130 years of iteration, safety, the most basic needs of human beings are still a topic that cars cannot avoid, and they also affect people's nerves at all times. It is only natural that the car crash test won a five-star evaluation, and the poor test results may be reflected in the market side, and the level of active safety of the car is changing with each passing day, which makes safety a very important part of the user's car selection.
So, how does the Eleventh Generation Civic perform in security? Let's start with the conclusion: security + security.
The reason for this is that on the one hand, at the level of active safety, the eleventh generation Of Civic from 142,900 starting from the 240TURBO entry version, the entire series is equipped with Honda SENSING driver assistance system, in addition to completing automatic car following, lane keeping, but also added TJA traffic congestion assistance function, whether users are driving on the highway or driving on the city expressway, do not have to worry, these safety highlights, can see the eleventh generation of Civic intentions.
On the other hand, in the passive safety level that people are most worried about, the eleventh generation Civic has been upgraded to an ultra-high-strength steel with 10 airbags + 1500Mpa or more as standard in the whole series, not only the A-pillar uses this S-class steel, but even the B-pillar and the upper and lower beams are also of this material. It can be seen that the eleventh generation of Civic puts passive safety on a very high priority, and this kind of material is unattainable in the same class of models.
Write at the end:
As for the fallacy of not moving in the early stage of listing, it is now self-defeating. Since the birth of the Civic, the engine has been its foundation, from the first generation to the tenth generation, the Civic has never disappointed fans in terms of power and driving. Although the eleventh generation of Civic design is more simple and luxurious style, when sitting in the main driver's seat, you still feel the sporty taste of The Civic.
Even honda's shortcomings in the past have been strengthened on the eleventh generation Civic, and the new car has replaced the lower friction coefficient of the front suspension adapter ball head, the bearing front shock absorber and the newly designed front and rear suspension bushings, etc., and the test drive experience is closer to the feeling of the German car, which is obviously evolved from the previous models.
Now it seems that the eleventh generation of Civic has found a balance between "broken" and "standing", both broken and standing, sports continue to advance, design, quality, intelligence and other aspects to cater to a wider range of ordinary users of the identity, re-anchor the "comprehensive + sports" product attributes, become the choice of most home users.
From the first month of listing, sales have stood above 10,000 units, and by the half year of listing, the performance is still good, which shows that the value of the eleventh generation Civic has also been affirmed by more users. Looking back now, after half a century of Civic, the nameplate is even more renewed.
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