Nobel Prize writer Mo Yan once said in the book "Late Ripening People": People with good nature are late-ripening, they do not want to mature, but are ripened by the evil people, and although they are enlightened, they still maintain a piece of sincerity.
Looking at the car market, the use environment and consumer demand will continue to change, and there are only two ways left to continue, either to compromise market demand or break through their own positioning. It is important to remember the original intention of the first journey on the way to change.
The Civic's position in the global automotive market need not be repeated, and in the era of its fame, there was no shortage of excellent models from other brands in the same field, after all, it was the most high-performance moment in the Japanese street. Today, however, some of the names that were once prominent have long been buried in the dust of history, and Civic is still the civic that attracts much attention in the spotlight.
Whether it is the EVO and Impreza of that year, or the current Focus and Fiesta, even if these models have been highly sought after, they have not been able to affect the Civic. The reason is that the popular pole only needs one advantage, but it needs to constantly create new surprises for a long time.
Original intention and sincerity are very important, how to successfully evolve is the way to live for a long time, from young to mature, it is never to find salvation in confusion, but a choice.
Ripened by the market, but never content with mediocrity
The Muskie Act, which was born in the context of the oil crisis, was considered by GM and Ford to be technically impossible to meet the standards, but the first generation of Civic equipped with CVCC completed the task that was considered impossible by all car companies around the world in only two years.
At that time, the Civic was almost the representative of the tonality of the entire Japanese car, and fuel saving and good driving were the goals pursued by all Japanese models. It is also the Civic as the representative of a number of Japanese models, ending the scenery of the American performance era with large displacement and high fuel consumption as the main tone.
Subsequently, in the era of the rise of Japanese performance cars, the Civic, which was originally born for energy conservation and emission reduction, was gradually sent to the altar of performance cars because of the emergence of VTEC.
In the past, the updated iteration of a model is traceable, and the performance of the Civic was not really known to the Chinese people until the sixth generation, and this generation is also the Civic that derived the first real Type R model (EK9). Another important time point is the eighth generation model, which is the first time that Dongfeng Honda has introduced the domestic Civic, which is uniformly equipped with a 1.8L i-VTEC engine, when the 1.4L, 1.6L and other small displacement engines of family cars have been popularized, and the stubbornness of the Civic in displacement reflects its uncompromising athletic performance, so it was highly sought after by young people at that time.
For domestic consumers, the first rebirth of the Civic is the tenth generation of models.
A new exterior design style, a new instrument panel layout logic, and even the first turbocharged engine was put into the cabin of the production model. This is the Civic with unprecedented high technology content, and it is also the most suitable performance car for ordinary consumers in the past models, and when The performance car such as Chevrolet, Fox, bluebird and so on are snubbed by the market, it rekindles consumers' desire for original driving.
Especially when the Ten Generations Civic hatchback version returns, the high-power engine continues the strong power of the previous models, erases the more agile driving control brought by the rear, and once again awakens the long-sealed memories of old car fans.
The first ten generations of Civic models have been evolving on the road of pure performance, just like a young man who dares to challenge and explore, and each of its generations has become the youth engraved by a new group of young people.
In the eleventh generation, civics suddenly matured.
Unlimited progress, start a new journey
The Tenth Generation Civic was considered to be an unprecedentedly good model, and the word "unprecedented" was used correctly, because then the better but also more restrained Eleventh Generation Civic came.
After generations of models, Civic has been deeply rooted in sports performance, becoming one of the totems of Honda's performance cars and a performance symbol in the hearts of generations. But consumers in different eras have different needs, the original young people may just be obsessed with a performance label, but now the young consumers want to be in the face value, configuration, intelligence and performance and other aspects of the performance.
Therefore, before the Civic matured, consumer demand has become more rational one step ahead.
Perhaps for the sake of aesthetics, or for the sake of greater space, the length, width and height of the eleventh generation Civic have been increased to 4674/1802/1415mm, and the wheelbase has also been increased to 2735mm. The larger body and longer wheelbase mean that if the 11th Generation Civic wants to maintain its original sporty performance and safety, it must optimize the body structure and strengthen the rigidity of the body.
The 11th Generation Civic, developed based on Honda's ACE body structure, accounts for 11% of the application of ultra-high-strength steel at 1500Mpa, mainly concentrated on the A-pillar, B-pillar, upper beam and platform sides. Compared to the 10th Generation Civic, the new generation has increased torsional stiffness by 8% and bending stiffness by 13%.
In terms of steel materials, the eleventh generation Civic is even better than some luxury brand B-class cars, which can ensure that in the event of a serious collision, the space of passengers in the car will not be squeezed.
The high-strength body represents passive safety, and responsible for active safety is the latest version of honda family's Honda SENSING safety supersensitive system. Through the combination of camera and microwave radar, the fuel supply system, braking system and steering system are actively controlled, and functions such as automatic car following, lane keeping, and traffic sign recognition can be realized.
This safety system is one of the signs of Dongfeng Honda's entry into the era of intelligence, and on the other side is the 11th generation Civic, which is Honda's first Honda CONNECT 3.0 intelligent vehicle system in China. Through Smart AI technology, the natural semantic comprehension ability has been greatly improved, and it is also possible to achieve a variety of dialect dialogue.
For those competitors who were once joint venture compact cars, the eleventh generation Civic is not just a maverick sports teenager in the car group, but through the exploration of the needs of the times, it has evolved into a new performance car of its own.
In addition to having long-term excess power performance and injecting a fashionable and elegant appearance into sports, it has also made a new interpretation and comprehensive progress in safety and intelligence, once again conforming to the times and becoming a new benchmark for sports aesthetics in the hearts of young consumers.
The past of the first ten generations of models has become the prologue to the eleventh generation of civics. From this generation onwards, Civic has taken a whole new path and become an epoch-making super item.
Glory is hidden in the heart, not in form
After half a century, Civic has gone from madness to introspection, hiding glory in the heart rather than in form.
Even if today's Civic is no longer a simple performance car, even if the latecomers still tirelessly look for it to compare, but The Civic has to win the opponent only itself.
From the original performance symbol to the current super single, this breakthrough process has gains and losses. Hiding the reputation, image and glory created in half a century, recreating a model that cannot compromise the slightest in the past and needs to be more comprehensive, to face the test of a wider range of consumers, this is the courage that must be possessed to become a super single.
In the past, some people would choose the Civic just for the engine, because performance is the characteristic of the Civic. Today, performance has become the foundation of the eleventh generation Civic, surrounded by many advantages such as intelligence, safety, and retention rate, hidden deep in the cabin.
So this generation of young consumers and the eleventh generation of Civic are happy, because consumers get the full-fledged sports car they want, and Civic has always retained the original sincerity.
The eleventh generation of Civic has received the glory that its opponents dream of, but these glories seem to be less important to it, and now it seems to be more willing to release its inner fireworks in silence.
However, the eleventh generation of Civic, who hid the glory of the past and started again, is still the lonely leader of the times, as before.