Citroen, Honda and other brands have dropped prices, buy a car now or wait?

preface

A group of hungry people looked at the bread on the ground until an inconspicuous man picked up the bread and ran, and the rest swarmed up.

"Ten years of romance no one asks, 90,000 days know", the first spoiler in the car market in 2023 did not expect to be Citroen, which did not have a high sense of existence, and won the hot list with the C6 after the discount of 90,000. Although not many people can really mention the 120,000 co-creation version, it has made many consumers really know Citroen again, and this wave of marketing must give full marks.

Citroen C6 stirred up thousands of waves, Dongfeng Honda to a discount of 80,000 yuan, Chevrolet to a maximum subsidy of 70,000 yuan, etc., car companies have done everything they can to join the price war.

In the first two months of this year, car manufacturers have not had a good time, especially for brands dominated by fuel vehicles. According to data from the China Passenger Association, retail sales in the domestic narrow passenger car market from January to February fell by 19.8% year-on-year. Among them, the retail sales of fuel vehicles decreased by 3.7% year-on-year, while the retail sales of new energy increased by 60.9% year-on-year. This is why the biggest price reductions at this stage are often based on oil vehicles and lack competitive new energy vehicle brands, such as Citroen and Dongfeng Honda.

Life is not good, everyone wants to reduce prices to exchange some sales and supplement cash flow, but no one can pull this face, less less noise, more reduce their own pricing system collapsed. As a result, the barefoot Citroen stood up, after all, it is no longer favorable, and it becomes difficult to live.

So is now the best time to buy a car? Will the later offers be greater? Let me discuss with you.

If you are looking at a mainstream family car under 200,000 and are not in a hurry to use a car, I advise you to wait for a bigger discount and let the bullets fly for a while.

Mainstream family cars below 200,000 generally undertake the task of car companies, such as Lavida for SAIC Volkswagen, Xuanyi for Dongfeng Nissan, etc. These models often account for the heavier sales tasks and production targets of the car company, and once sales decline, it will have a great impact on the brand's revenue and inventory coefficient.

Consumers of such models often have the characteristics of low brand belief and price sensitivity, that is, they will not firmly want a certain brand, and prefer more cost-effective cars, which is why "210,000 C6 greasy and old, 120,000 C6 mature and stable".

Therefore, this part of the model has the most positive response to the price war, after all, if others reduce the price, their potential consumers will be lost, and the sales task will be difficult to complete.

At the beginning of the year, many luxury brands are about to be remodeled or replaced, such as Mercedes-Benz GLC, Mercedes-Benz E-Class and BMW X1. The product power upgrades of these models are more obvious, and many people are looking forward to whether the new model will also take advantage of the price war to reduce the price together.

If you want to buy these models at a more favorable price, maybe you can consider buying cash, and the discount is basically in place. The possibility of price reduction in the short term of the new model after the facelift/replacement is very low, and it will basically not be affected by the price war.

There are also some luxury brands, especially some second-tier luxury brands, such as Cadillac, Volvo, Jaguar, etc., their preferential treatment is basically very large, and it is difficult to have room for discounts.

In this price war, they often play the role of "fishing in troubled waters" and rubbing the heat. Previously, Cadillac issued a discount poster, CT5 comprehensive discount 60,000 5, XT5 comprehensive discount 100,000. It seems that the discount is very large, but the riders who have been paying attention to these cars must have seen everything a long time ago: "Isn't this its original discount?" ”

Therefore, if the model you want to buy is already very discounted, it is recommended that you do not have to wait.

In this price war, those models that have been very firm in price, and sometimes even have to increase the price, have become the focus of many people's attention. For example, Lexus RX, ES and GAC Toyota Highlander, etc., many people want to see if they will respond to the price cut.

In fact, due to the decline in sales, the price of Lexus has long been unable to hold, before the price war, the ES model has about 30,000 discounts, plus the original decoration to pick up the car, so inside and out, ES discounts can be about 50,000.

However, because the price of this type of model is generally a little inflated, there is still room for price reduction in the case of high sales pressure in the later period, so friends who are not in a hurry to use the car can be a party and so on.

For the willing hooked car, I advise all prospective car owners who want to buy it not to expect a big discount later. This category is often a model with personality or high belief value, and their target group is often different from the consumers who start with the category of "mainstream family cars under 200,000", recognize the car, and are not sensitive to price.

For example, the author's Dream Car, Volvo V60, for me, I will buy it if it does not reduce the price, and I will not buy other cars because of other car price reductions. For Volvo, the volume is XC60, S60 and other cars, while the V60 is relatively Buddhist, and the willingness to reduce prices is not strong.

In addition to Volvo V60, there are also such as Toyota SUPRA, Honda Civic Type R, etc., these more personality, biased to play car attributes of the car like to rush, basically will not be discounted due to price war, after all, how can faith be measured by discounts? (Although a little discount is better)

Various manufacturers have started a price war, and many consumers who were originally ready to buy cars have become waiting for the party, expecting higher discounts. Wait for the party to win forever, after all, it does not cost money to save 100%. But there are some models that "buy early, enjoy early, buy late without discounts" or bravely rush!

Which car are you waiting for? Let us know in the comments section, maybe someone knows the latest deals!