In recent years, the outstanding design of independent brand models has left a deep impression on people. You can get out of the "cottage" circle, step into the original track, and bravely reach a new peak of development. Among them, many new products with high quality and low prices have emerged, and the benefits are naturally the old users whose consumer demand is constantly upgrading.
As the domestic SUV market gradually saturates, independent brand manufacturers have begun to exert efforts in the field of cars with low market share. In the face of the strength of the joint venture brand, many independent car companies are also showing their magic, and have launched their car products with a surprising attitude in an attempt to grab meat from the joint venture bowl. For example, in the car market below 150,000, there has been a product power of geely Xingrui, with the size of the B-class car, the standard 2.0T power of the whole series is based on the A-class car market, and there are more Trumpchi Shadow Leopard and Changan UNI-V that show goodwill to young people, equipped with many sports elements that were commonly used in high-end models in the past, such as exhaust valves, electric lifting tails and so on.
For the independent brands that have only been able to struggle in the car market below the 100,000 level, this time the price has been raised to more than 100,000 yuan, which is also an upward trend of the brand in a certain sense. Today, the family car market will usher in a new face - Chery Arrizo 8.
The appearance of the Arrizo 8, many consumers gave high praise, thinking that this is chery's current appearance design of the best looking car. In my opinion, the design of the Arrizo 8 is outstanding among the Chery family known as the "polytechnic men". Recalling the design of Chery models in recent years, it is indeed not ranked among the independent brands with collective efforts. Can the belated Arrizo 8 change the stereotype of consumers for Chery's "science and engineering man"?
Outdated youth
There is no denying that the Arrizo 8 is a family car for young people. Including the dual-shaped middle net to set the radical degree of the model, it is the usual means used by traditional OEMs to meet the aesthetics of a wider range of users. But to be honest, the design of the Arrizo 8 is actually not amazing. Perhaps, the ultra-high traffic brought by Arrizo 8 stems from Chery's silence in recent years. Suddenly there is a feeling of a long drought and manna.
But chery as a domestic once independent brand brother, the new Arrizo 8 can really make it dry wood in the spring? Personally, I think that in addition to breaking the dullness of Chery in the past in terms of style, there are actually not many highlights in terms of the comprehensive strength of other products.
For example, in terms of appearance and styling, for Chery, the look and feel it gives people is obviously fresh. But in the increasingly competitive home car market, it seems that consumers are commonplace. What's more, there is a stitching sign on the appearance of the Arrizo 8, that is, if you look at this car from every different angle, you will always think of other brands. For example, the style pattern of the front face lamp group, many netizens said that they bumped into the face of the Audi A4.
As for the side face and tail, it is the visual sense of the Toyota Camry, and even the black decoration embellishment in the middle of the taillight, which leaves several English letter logos of Chery, which has the taste of Toyota Asian Dragon. There is also said that it looks like the Audi A7, which will not be elaborated here, and it is left to you to taste. Nowadays, for tactile-sensitive consumers, brands that are still taking the imitation route are easy to plant.
Fortunately, the overall design of the Arrizo 8 is still harmonious, otherwise there would be no eye-catching appearance at the beginning. But in a calm way, the shape and interior of the Arrizo 8 are actually lacking in the eyes of young people, after all, the dual screen configuration is not rolled up in today's 10-level car market, and then the seat adjustment and cocked door handle set on the door panel, the familiar Mercedes-Benz and BYD Dolphin formula.
All in all, the overall design of Arrizo 8 in terms of fashion sense is to catch up with the mainstream market level, placed in the family car market a few years ago, Arrizo 8's design achievements are definitely the best in the same level, but for consumers who are now commonplace, there is always a lack of gratitude in terms of impact, want to conquer the picky young users, feel that Arrizo 8 is still a bit difficult. It seems that after staying on the route of "technical house" for a long time, Chery's attitude of turning to the young consumer market is still slightly conservative.
Without traffic, how can we talk about sales?
In the network era where traffic is king, who occupies the high ground of traffic is about the same as grabbing the opportunity of sales. However, judging from the social heat of Arrizo 8, it is far from meeting expectations. Is Chery's marketing investment insufficient? This is not easy to grasp, about its various soft text overwhelming, but left consumers with impressive memory points, as if there is nothing. Especially to please the young consumer groups with outstanding personalized needs, Chery's packaging for Arrizo 8 is still a little less.
Like the mention of shadow leopard and UNI-V, consumers can easily associate their athletic attributes, such as zero-hundred acceleration performance of 6.95s, electric lift tail, exhaust sound wave, etc., which always stimulate the adrenal glands of young people to soar. Within the limited price, the independent brand has for the first time to delegate the symbolic configuration of the luxury sports car to the ordinary sports car with a close price, which naturally triggers the continuous attention of young consumers.
Of course, the attention has always been high, and it is also reflected in sales. Taking Shadow Leopard as an example, less than half a year after the new car was launched, the monthly sales quickly exceeded 10,000, perhaps compared with the traditional rivals of the same level of Xuanyi, Langyi and other traditional competitors with monthly sales of 40,000 or 50,000, but for the independent brands that have always been weak in the car link, it is enough to be a gratifying achievement. For GAC Trumpchi, which has been bumping into the car road before, the success of Shadow Leopard's sales is undoubtedly a new beginning for the brand to force the car. Among them, Trumpchi's early publicity for the shadow leopard can be described as indispensable.
In addition, why chery's own power module, Arrizo 8 is rarely reported. For example, it is reported that the 1.6T GDI engine equipped with the ordinary version of the model has a maximum power of 197Ps, matching a 7-speed dual-clutch transmission. It is undeniable that compared with the more mainstream 1.5T engines of the Shadow Leopard and UNI-V, Arrizo 8 has a slight lead in performance parameters with a slight advantage in displacement, but the official has not yet released the zero hundred acceleration data of the new car. In my opinion, perhaps consumers are more concerned about the zero-hundred acceleration of The Arrizo 8, but chery is still insisting on using this historic 1.6T displacement engine, corresponding to this Arrizo 8 with a new young attitude is a bit off.
As for the high-end power version that emphasizes athletic performance, fortunately Chery moved not 1.8T, but a 2.0T GDI engine that more meets the standards of the mainstream market, with an expected maximum power of 254Ps, also matched with a 7-speed dual-clutch transmission, barely maintaining the sporty tone it transmits to young people. However, in the face of the lackluster product strength of the new car, the lack of traffic booster Arrizo 8, can have considerable sales to support the prospect is indeed not optimistic.
In the increasingly dominant automobile consumer market of youth, Chery, which is one step late, does not know "shame" and then "courage".
Figure | Sourced from the web
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