Ten years ago, if someone spent more than 200,000 yuan to buy a domestic car, it was definitely "stupid money". However, with the development of the market, the maturity of domestic auto products and the improvement of brand premium capabilities, more and more users are willing to spend "high prices" to buy domestic cars.
Especially at present, for mainstream domestic car brands, such as the Great Wall, Geely, GAC Trumpchi, etc., have achieved brand uplift through various means, and many models have sold higher prices than the same level of joint venture brands. For example, the Great Wall's tank 300 and tank 500 have become popular in the market and have become full-fledged Internet celebrity models. There are also Geely Lynk & Co's Lynk & Co 01 and Lynk & Co 09, which are more than 200,000 models, and the market attention is not low. Like GAC Trumpchi's M8 as a domestic MPV, the market performance is also good.
In addition to these, the current popularity of new energy vehicles has also helped domestic car brands to achieve curve overtaking. Among them, the most typical is BYD, as a tepid car brand that year, with the bet on new energy in the market fire, each of its models have received good sales. Like its flagship sedan BYD Han family series in the medium and large car market sales crushed BBA, becoming a new energy vehicle market.
There are also many new domestic car-making forces that have a high degree of attention in the market, although the monthly sales volume is not comparable to the mainstream fuel vehicle brand, but the popularity is not bad in all aspects. Like ideal one, Weilai's ES8, and Xiaopeng P7 and other models, there are many fans. In particular, the ideal ONE's sales every month are around 10,000 vehicles, which is more moist than many fuel vehicles, and the important thing is that the price is not low.
Through the above elaboration, we can see that more and more consumers are willing to spend higher prices to buy new energy vehicles. On the one hand, it is related to the market and the times, on the other hand, it is also related to the current consumer group, after all, the post-90s and post-95s are very favored by domestic cars. What do you say?
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