Thirty years of Hedong, thirty years of Hexi! After decades of precipitation, China's manufacturing is bursting into unprecedented potential, and more and more domestic products are beginning to break through from fierce competition.
During this time, there have been two good news in a row from Chinese manufacturing. One is that domestic new energy has begun to exert full force, occupying the very center of the track. One is that domestic consumer brands have begun to emerge and become the first choice for Chinese consumption.
First, let's talk about new energy vehicles, in China's recently released first-quarter market sales list, in addition to ranking third
In addition, all of them are domestic cars. Among them, BYD's new energy vehicles ranked first with 286329 vehicles, and also set a record of exceeding 100,000 vehicles in a single month. Secondly, it is Wuling Automobile and Changan Automobile.
You should know that before the new energy era, China's automobile market has always been occupied by foreign big names. A variety of Korean, Japanese, and German cars occupy the entire market. But now, everything has reversed. The new domestic forces led by BYD are becoming the strongest players in this track.
Moreover, the major domestic consumer brands are also staged a counterattack. In the field of sporting goods, domestic brands including ANTA, Hongxing Erke, Xtep and other domestic brands have ushered in a full outbreak. Take ANTA, for example, the annual revenue of 2021 exceeded 49.33 billion, an increase of 38.9% year-on-year, successfully surpassing Adi China. In addition, since January this year, the sales volume of major domestic sports brands has also continued to grow. Only the domestic genuine special sale platform Vipshop, anta's total single volume increased by more than 50%, and Huili and Xtep achieved more than 80% growth.
In addition, what is even more surprising is that domestic beauty products that did not have the slightest sense of existence in the past have also begun to shine. According to vipshop's latest release of the "Aesthetic List - Cutting-edge Brand Beauty List", in the past year, the sales and growth rate of the Vipshop platform, user feedback and buyer recommendations and other multi-dimensional data are hot, all of which are popular domestic beauty brands in recent years. Among them, Kolaqi, Huaxizi and Tangerine won the TOP3 of the "Aesthetic List", and the top of the list, Colaqi, achieved a year-on-year increase in sales of more than 140%.
Of course, whether it is the rise of domestic new energy vehicles or the increasing influence of domestic brands, it is not a fluke behind it. Rather, it is inevitable that domestic products will accumulate and thin hair.
In the past, domestic brands followed the trend of foreign brands. If there are any products abroad, we will imitate what products. What design is popular abroad, we will learn from it. However, with the continuous investment of domestic brands in research and development and innovation, the process design has also ushered in a comprehensive improvement. Nowadays, many cutting-edge technologies leading the world are first launched by domestic brands. Like BYD's blade battery technology, like ANTA's 360-degree anti-cutting technology exposed at the Winter Olympics, etc...
Perhaps, today's domestic brands still have a long way to go. But as long as they are down-to-earth and move forward step by step, they will certainly be able to write more new chapters. I believe that the next ten years must be the decade of the domestic brand Jinge Iron Horse, and it must also be the decade of profits returning to China.