There was a saying on the Internet: "It is good for grandma to take the baby to be warm, and it is good for the father to live with the baby." "It can be seen that in the eyes of all mothers, dad bringing up the baby is undoubtedly like a disaster movie.
In addition, we often see some articles complaining about how unreliable dads are with babies. Even some articles complain about the father with the baby, which has been a bit "demonized".
It must be admitted that some dads are really unreliable. In contrast, the vast majority of mothers pay more time and energy to bringing up their children, taking care of everything. But the saying that "a pole overturns a boat of people" is a bit extreme. In fact, today's dads, the scene with the baby has already changed a lot. Especially in recent years, as the post-90s generation has begun to become parents, the fathers are not only actively participating in the growth process of their children, but also becoming more and more reliable, and are gradually becoming the main force of family parenting.
As a new generation of dads, post-90s dads are actively participating in family parenting in their own way. According to a survey data from an authoritative media, the new Chinese dads aged 25-40 pursue trends and fashion, pay attention to the quality and grade of goods, and their consumer taste is increasingly improved, and they are keen on online shopping. And this kind of parenting method is also significantly different from that of mothers and parents.
Compared with Bao Mama: The consumption of maternal and infant products by a new generation of nursing fathers has gender characteristics that are different from those of mothers, in addition to the consumption of milk powder and diapers, Dad's attention and purchase of maternal and infant products is mainly concentrated on toy early education products. In the mobile phones of the grandfathers, various early education APPS are essential, and it is not a problem to pay for parenting knowledge. In addition, the dads are also the recipients of various smart artifacts, Jingdong data shows that the preference for electronic products Dad to participate in childcare, promote the development of the smart baby market, in 2021, smart breast pumps and smart thermos cups have reached a year-on-year increase of about 70%.
Compared with the previous generation: the post-90s dads abandoned the "soil method with the baby" of their parents, but chose a more exquisite and scientific way of parenting. Taking the supplementary food of infants and young children, the new dad no longer superstitiously believes in the food collocation of the older generation, but seeks a more scientific solution. Health and nutrition are the factors that the new generation of dads pay more attention to when buying complementary foods.
Recently, a set of data from the genuine sale platform Vipshop is more intuitive, with baby and child nutrition meals as the main product of the cutting-edge brand Akita Manman, in Vipshop's "Vipshop small powder box" activity sales soared 61 times year-on-year, of which more than 60% of the buyers are after 90, and the order increase from the grandfather also soared by more than 50 times.
So, don't black daddy with baby anymore. Although the big boy in front of him is a father for the first time, today's post-90s new dads not only have hearts, but also have tricks.