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Ice and snow sports change young people, mobile phones "out of favor"? Vipshop ski equipment sales up 122%

"I want to be like Gu Ailing and grow up to be an Olympic champion!" A kid on the slopes said so. I have to say that the success of Gu Ailing has a far greater impact than imagined. Some children even give up their previously obsessed mobile phones in order to ski.

Ice and snow sports change young people, mobile phones "out of favor"? Vipshop ski equipment sales up 122%

A netizen said: "In the past, when it came to the holidays, children would play games with mobile phones, and it was useless to say anything. I took him to ski for the first time last year, but I didn't expect that this year I would rather not play games and ask me to take him to skiing, and the charm of skiing is more effective than my mother's words. ”

Zhang's mother, who settled in Beijing, said: "Many of the classmates around the child are going skiing during the holidays, and the child himself wants to go, feeling that half of the circle of friends is posting videos of children skiing." ”

Ice and snow sports change young people, mobile phones "out of favor"? Vipshop ski equipment sales up 122%

A winter Olympics has brought a love for ice and snow to the people of the whole country. According to national statistics, the number of skiers rose from 5 million in 2008 to more than 20 million in 2021, setting a record. The number of people participating in ice and snow sports is as high as 346 million, accounting for 24% of the total number of people in China.

Among them, there are many adults, and there are many young people and children. Young people not only regard skiing as a sport, but also give them social attributes. Xiao Li, a post-00s, said: "I feel that people who ski are very cheerful and comfortable to get along with, and I have made a lot of new friends through skiing. ”

A ski instructor in Beijing said: "In recent years, it is obvious that more and more parents have brought their children to ski, some parents want to take their children to exercise more, and some hope that their children will play less games." "To a certain extent, ice and snow sports have replaced the status of games, not only children like it, but parents are also happy to see it.

Ice and snow sports change young people, mobile phones "out of favor"? Vipshop ski equipment sales up 122%

The rise of snow sports has brought about two of the most significant changes. On the one hand, the infrastructure of ice and snow is developing rapidly. Whether it is an indoor ski resort or an outdoor ski resort, or a cable car and other related surrounding facilities have ushered in a round of construction frenzy. It is reported that by the beginning of 2021, there are 803 indoor and outdoor ski resorts in the country. The improvement of infrastructure will, in turn, promote the promotion and popularization of ice and snow sports.

On the other hand, it is the big sale of ice and snow sports equipment. According to Vipshop data, during the Spring Festival of the Year of the Tiger, sales of sports down jackets increased by 50%, sales of sports gloves increased by 53%, and sales of outdoor sports accessories such as neckbands increased by 85%. The outdoor sports market is ushering in a spurt outbreak.

Ice and snow sports change young people, mobile phones "out of favor"? Vipshop ski equipment sales up 122%

More importantly, ice and snow sports have made many young people and children put down their mobile phones and games, choose to put on equipment and go out to witness the magnificence of nature and the charm of sports. Not only can it exercise physical fitness, but also improve the quality of children's will.

The Beijing Winter Olympics not only allowed the world to witness the earth-shaking changes in China, but also made ice and snow sports a real national sport, which deeply affected the entertainment and education mode of Chinese families.

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