As we all know, in the eyes of many people, the group of fathers is not good at bringing children, and even when it comes to parenting, everyone immediately thinks of the popular word "widowed parenting" in their minds. And then there was a new saying, called "father love like a mountain", which is not the meaning of praise, saying that the father's parenting is like a mountain, and the pestle is motionless!
But is that really the case? Obviously, the situation has quietly changed. According to a survey by the media, the age of China's new dads is mainly 25-40 years old, of which the post-90s dads are already the backbone of China's new dads. You know, the post-90s childhood is more left behind, so they also understand that they should not be absent from the growth of their children.
Facts have also proved that this is indeed the case, and now many of the post-90s fathers around them are very conscientious and have gradually become the main force in family parenting. There are even surveys showing that 62% of post-90s dads are willing to become full-time dads. More critically, there is also evidence that post-90s dads are not only willing to participate more in parenting, but also have their own unique "parenting experience".
In fact, it is normal to think about it, we all know the pursuit of trends and fashion, pay attention to the quality and grade of goods, have a high level of education, and are keen on online shopping... These are the unique labels of the post-90s generation, and when such a group becomes a new dad, parenting will inevitably be very different from the past.
For example, there are now surveys showing that the parents' generation of native belt babies are being abandoned, and exquisite and scientific have become the mainstream practices of parenting. Taking the complementary food of infants and young children as an example, the new dads no longer superstitious about the food collocations of the older generation, but instead seek more scientific solutions, and some baby and child nutrition meals have become their new choices.
According to the data, in Vipshop's recent "Vipshop Small Powder Box" activity, the sales of the cutting-edge brand Akita Manman, which takes baby and child nutrition meals as the main product, soared 61 times year-on-year, of which more than 60% of the buyers were post-90s, and the order increase from the grandfather soared by more than 50 times.
In addition, in addition to giving babies a scientific diet, dads are also exploring how to raise babies more scientifically. For example, compared with Bao Mom, dads are more inclined to intelligent baby raising, not only a variety of early education APP is a must in the dad's mobile phone, but also keen on parenting knowledge payment, the purchase of smart parenting artifacts, etc.
Jingdong data shows that the participation of milk fathers who prefer electronic products in parenting has promoted the development of the smart baby market, and only last year, Jingdong's smart breast pumps and smart thermos cups increased by about 70% year-on-year.
I have to say that the post-90s father parenting is indeed very different from the previous generation, but their approach is undoubtedly positive. Choosing scientific parenting is not only conducive to the growth of children, but also improves the efficiency of child-rearing, and most importantly, it brings children more companionship and love from their fathers!