The golden leopard head symbolizes sudden wealth? Young people also buy "leopard" clothes to mean "hot"

Jimu news reporter Zhou Dan

If you talk about the most popular animals since the beginning of 2022, the golden leopard will definitely be at the top. Recently, many young netizens have replaced their avatars with golden leopards, and this character from the TV series "Journey to the West" has been ridiculed as the hope of getting rich. The Spring Festival is approaching, the golden leopard has also become a symbol of netizens' New Year's wishes, it is not only extremely popular in social media, offline, young people have also begun to pour into vipshop and other e-commerce platforms to buy clothing with leopard patterns, this style is also jokingly called "leopard model".

A young man in Zhejiang carved his hairstyle into a golden leopard

To what extent is the Golden Leopard on fire? Almost overnight, the leopard rushed to the hot list of major platforms. In Weibo, the topic #Golden Leopard Avatar # read 210 million, the introduction "Golden Leopard Avatar, there will be money in exchange" directly hit the philosophy of sudden wealth; in Douyin, topics such as #Golden Leopard Rich ##Journey to the West Golden Leopard # rushed to the hot list; Xiaohongshu launched the #Everything Can Money Leopard # campaign. Now, often open a Weibo or Douyin, you will find that the next row of netizens with leopard heads is replying.

Surprisingly, this degree of popularity extends from online to offline, and young people are no longer satisfied with just playing terriers online, and in real life, the leopard appears more and more places.

Recently, on the big name day of Vipshop and Semir, an embroidered leopard pattern sweatshirt was favored by young consumers, and the sales volume from January 17 to 26 rose by 280% compared with January 1 to 10, of which the post-80s and post-90s were the main buyers. Like the money leopard meaning "sudden wealth", consumers affectionately call these costumes with leopard patterns "leopard models".

Recently, the search volume of brands such as Haw Par men's wear in Vipshop has increased significantly, which has also led to the growth of sales, and since this year, the sales volume of Haw par men's wear has increased by nearly 40% year-on-year. The increase in the post-80s and post-90s is as high as 60% and 45% respectively.

In addition to consumption, young people play Terriers to new heights. A young man in Zhejiang simply made the hairstyle into the shape of a golden leopard, and the hair stylist said that this hairstyle took nearly 3 hours from carving to dyeing hair, and the price was more than 500 yuan.

CCTV recently commented: "Praying for blessings, seeking wealth and peace during the Spring Festival is part of the traditional customs of the mainland... The slightly evil expression in the arrogance of the golden leopard reflects the young netizens' desire for wealth. This group resonance of young netizens has made the golden leopard quickly become an Internet celebrity who brushes the screen. Occasionally "skin" during the festival, haha a smile, what is the harm... The desire for wealth is a common sentiment of people, and directly expressing the desire for money does not mean that it is a worship of gold, but may inspire a person's fighting spirit to move forward. ”