You can never guess what's going to go viral in the next second.
After "ten grilled sausages" and "purple potato taro puree", people have recently been talking about "golden leopard". The hot discussion heated the stem and made its topic heat up to 200 million. Even when friends meet, they have to take out their respective golden leopard heads to compete with each other.
What exactly is the "Golden Leopard"? How did it suddenly catch fire?
It turns out that the golden leopard in people's mouths is not the cafeteria that was yellowed before, but the "King of Nanshan" in "Journey to the West".
In the TV series, he is a leopard that has become a fine flower skin leopard, and because he caught Tang Monk, he provoked Tang Monk's apprentices. His fate is naturally the same as other yokai, and he is experienced by Sun Wukong and Pig Eight Commandments.
Although Leopard Jing is a villain, for the current Internet youth, as long as he is born well and has a high appearance, he will not be deprived of the opportunity to become an Internet celebrity.
It is said that this leopard is well born because the money leopard harmonic "money storm" and "into the money leopard". And to say that his appearance is high is because of his golden fur, it is difficult not to think of a local tycoon.
Such a person is very much in line with the hearts of netizens, for those young people who put "why relieve worries, only get rich", "leopard rich" is a beautiful word.
So the money leopard is on fire! And derived countless "leopard terriers".
The most played by netizens is the avatar terrier. These people who wear glasses or hold the head of Mani are also known as the "Leopard Rich Nine Company". It is said that using these avatars can make the New Year "Leopard Rich". Leopard Essence has recently exploded in popularity thanks to his superior appearance. Golden skin with coin pattern, looks very much like the golden leopard, and "golden leopard = money storm", has the meaning of sudden wealth. On the occasion of the upcoming New Year, leopard essence has become a prayer for netizens to get rich.
However, why did this humble little demon suddenly turn red more than twenty years later? According to the research of up master @ blind shrimp guess, the source of the golden leopard trend dates back to January 11. On the same day, a friend of a netizen changed into a golden leopard head and told her that he could have money in the New Year by changing this avatar.
After she posted it on the Internet, the harmonic meaning of the golden leopard was spread, and many people changed into his avatar to dip into the joy of the New Year.
In order to remember this wealth monster, many netizens also specially logged on to station B to open the episode of "Journey to the West" and parachute into the leopard and leopard.
In episode 11, Pig Eight Commandments came to the Demon Cave in a daze, and when the leopard heard that he was a monk from the Eastern Tang Dynasty, his eyes immediately lit up.
And this widely circulated head is derived from the appearance of the leopard spirit at the mouth of the cave.
At this time, the audience took a screenshot with the golden leopard to save the 1080P hd original picture.
Some people used the background of the golden leopard to worship the early years with everyone.
After revisiting this once-neglected passage, the audience found that the leopard spirit's explosive physique did not stop there. Although handsome in appearance, the leopard spirit is a demon after all, and has not been educated by human society. He coveted the beauty of the couple, kidnapped the couple, and forced the sister-in-law to marry him.
He repeatedly showed off his wealth when he threatened to seduce the sister-in-law, and wanted to use sugar-coated shells to make the sister-in-law submit. "I am the lord of this mountain, and I want nothing." It can be seen that the leopard's head symbolizes great wealth, not just because of the name.
Later, in order to drag the leopard essence, the sister-in-law pretended to agree to be a relative. The leopard spirit put Brother Qiao on his eyebrows and promised Brother Qiao that "in the future, your family will not worry about eating and wearing." ”
Originally, this was the aftermath of the leopard spirit to Brother Qiao, but for the audience who stayed out of the matter, it was more like an auspicious word. Seeing the golden leopard, which symbolizes sudden wealth, and saying to himself that he does not worry about eating and wearing, the audience was overjoyed and collectively thanked brother leopard for his New Year's wishes.
According to the theory, the nine nine and eighty-one difficulties on the road to the scriptures, the leopard essence only accounted for one-hundred-oneth, counting the various immortals and heavenly soldiers, how to count him could not stand in the C position.
However, it is such an ordinary supporting role, starting from his debut in 86, he has been silent for more than 30 years, and finally waited for the day of the explosion.
The reason is that this golden leopard occupies several decisive "coincidences".
It just so happens that next year is the Year of the Tiger, and it just so happens that leopards and tigers belong to the same cat family, and it just so happens that there is a prelude to the fortune cat, making the saying of "entering the money leopard" logical.
In addition, "it just so happens that this young man no longer hides his ambition to get rich, and it just so happens that the leopard is full of gold and brilliant, and the name of the golden leopard is also noble, which is in line with the personality of "leopard rich".
Andy Warhol once said that everyone has 15 minutes to make themselves famous. The popularity of the Golden Leopard further enriches this thesis: every IP has 15 minutes to make itself famous.
The popularity of the IP of the golden leopard is not passive water. Before this, netizens were once again amazed by the king of the daughter country and sang the children's song of "Ben Bo Er Ba and Ba Bo Ben"...
These phenomena were summarized by netizens as "when I first patronized to see the monkeys", and there was a different kind of artistic essence hidden in those overlooked details.
Therefore, when people re-watch "Journey to the West" with a treasure hunting mentality, it is naturally easy to smell the money smell of the golden leopard, and then repackage it into an IP symbol of sudden wealth.
The mining process of the traditional IP of the golden leopard also gives marketers a beneficial inspiration: on the road of IP creation, it is more effective to discover the seedlings of ordinary people from traditional culture.
First, traditional IP roles represent a certain collective cultural psychology. Thanks to the geographical advantages of the cultural soil, it is easy for enterprises to understand traditional IP, find the valuable cultural connotation contained in it, and the combination point between it and its own brand connotation.
Secondly, traditional IP as a familiar face has become a highly recognizable cognitive symbol. Marketing with these IP as the theme can greatly reduce the cognitive cost of the audience.
Most importantly, these traditional IPs are free, and whether enterprises can inject new thinking into these IPs and find new ways to play is the key to activating the energy contained in these IPs. The popularity of the golden leopard this time has given a sample to the brand action.
END