CCTV News
At the beginning of this year, the animated story collection "Chinese Odd Tan" was out of the circle, which resonated with countless people and refreshed the confidence and expectations of netizens for domestic animation. Why does "China Strange Tan" touch people's hearts? What are the innovative expressions? How to restart after the trough of domestic animation?
Recently, CCTV4 "Lu Jian Interview" column of the main station interviewed the main creative team and entered the behind-the-scenes world of "China Qitan".
01
The angles are novel and the styles are diverse
The animation resonates emotionally with the audience
"Let you patrol the mountains, and you sleep here? Go back to the cave, the king is going to have a meeting! ”
"Summer of the Little Monster" is the opening chapter of "Chinese Wonder Tan", based on "Journey to the West", which tells the story of an ordinary piglet demon who captures a Tang monk under the command of the monster king.
Director Yu Shui said that one night before going to bed, he suddenly had an inspiration that in "Journey to the West", the little monsters are a neglected group. "Are they all bad? Letting a completely nameless little monster be the protagonist is an angle that has been rarely involved in previous people. ”
The short film skillfully connects the work of the little monster with the modern workplace, and many content and lines make netizens exclaim "see themselves", and netizens also interact through the barrage. For example, Lord Wolf wanted to change from boiled Tang monk to barbecue Tang monk, and Barrage immediately complained: "In this way, the little pig demon can't even drink the soup." ”
Director Yu Shui said, "At the beginning, the king promised the little demon that boiled water could drink soup. The barrage of netizens, I did not think of this level when I created. These help us a lot in our creation, and interpretation is also part of the work. ”
In addition to the novel angle of the story, "Chinese Wonders" can be eye-catching because of its diversified style. Ink painting, 3D, traditional hand-drawing, paper cutting, stop motion... In "Chinese Strange Tan", the eight stories are different in style.
In the fifth episode, chief director Chen Liaoyu also captured a barrage: there are not many styles left for "Chinese Odd Tan"! He said, "Subjectively pursue stylistic expansion, but will not go to the other extreme, will not be new for the sake of the new, for the sake of the strange, and ultimately return to serving the creation itself." ”
Chen Liaoyu summed up the core idea of the creation of "Chinese Wonder" with a single "true" character.
""Summer of the Little Goblin" is a completely fictional story based on "Journey to the West", but what everyone sees is another kind of 'truth', as if they see themselves; and there is another one, which looks very, very unreal, such as "Goose Goose Goose", which is completely imaginary pictures and sounds, but the part of human nature it expresses can resonate, so it is also true."
02
The older generation and the new generation of animators create together
Netizens' secondary creations continue to emerge
In the creative process, the older generation of animators from Shanghai Art Film Studio formed a consultant team. At the beginning, Chen Liaoyu and the episode directors were worried that there would be a generation gap in communication, but after the exchange, they found that "the predecessors know the latest genres and styles today." ”
The older generation of animators also put forward a lot of feasible suggestions for young directors, such as Chang Guangxi, the animation designer of "Nezha Troubles the Sea" and "Mindless and Unhappy", who proposed that the "spitting people" bridge of "Goose, Goose and Goose" could be designed more artistically.
In the process of realizing the innovative expression of "Chinese Wonder", not only the older generation and the new generation of animators but also countless audiences participated in it!
Four days after the first two episodes of "China Qitan" were launched, the number of views quickly exceeded 10 million. Diversified styles, Chinese philosophies, Easter eggs in details, etc., have stimulated the creative enthusiasm of many UP masters, and countless barrages and secondary creations based on the original film continue to emerge.
For creators, watching secondary creations is a special enjoyment. They say that the various interpretations are "co-creation" and part of the work.
03
Domestic animation is revitalized
"China Qitan" began to prepare for the second season
"Trouble in the Heavenly Palace", "Nezha Troubles the Sea", "Tianshu Qitan", "Little Tadpole Looking for Mother" ... These distinctive animation works produced by Shanghai Art Film Studio have shocked the international animation community.
However, after the 80s of the 20th century, with the influx of a large number of animation works and animation processing enterprises from Japan and the United States into China, many young animators seemed to forget the original characteristics of the "Chinese animation school" in the process of engaging in animation processing. It was not until entering the 21st century that after accumulating greater production capabilities and updated animation production experience, Chinese animators set out again to find and establish their own artistic language again.
Chen Liaoyu said that everyone will slowly find that there are actually many good things in their "roots"!
Wang Jianer, chairman of Shanghai Film Group, said that the second season of "China Qitan" is now in preparation. "China Wonder has created an IP that focuses on ordinary workers around you and me, and the value of such IP is limitless."
In addition, Shanghai Meiying also shared the next super long film list through the program:
The first color ink cartoon "Impala Flying"
"Big Trouble Animation City" integrated with multiple classic IPs
3D visual effects blockbuster "Monkey King's Flame Mountain"
Movie version of "Snow Child"
"5633 to Tomorrow" about the achievements of poverty alleviation
Cartoon series "China in the Festival"
Chief director Chen Liaoyu believes that the emergence of "China Strange Tan" shows that there is a way out and market value for making films with artistic characteristics, which can also encourage more young animation people to explore diversification. "If 'China Wonder' can play such a little role, we will be very gratified!"