FAW-Volkswagen has a big price! Bora starts selling less than 70,000 and Magotan starts at 140,000!

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2024-05-16 09:44Published in Liaoning

April is China's traditional off-season for automobile sales, and even new energy vehicles, which have been soaring, have seen a significant month-on-month decline in April, and the performance of fuel vehicles is even less optimistic.

Recently, some media reported that FAW-Volkswagen has issued an internal notice called "Breakthrough Action", saying that FAW-Volkswagen is in the last and only transformation window, and the most effective way to make a breakthrough is to reduce prices.

Trade-in the old for the new, FAW-Volkswagen was ruthless

Trade-in is a hot word in the automobile market during this time, it first came from the relevant stimulus policies of the relevant state departments, and then the major manufacturers in order to sell sales, and on this basis increased the replacement subsidies of different values, FAW-Volkswagen is no exception.

According to the official policy of FAW-Volkswagen, before May 31, FAW-Volkswagen's Lanjing, Lanxun, Magotan , Tanyue, Tanyue X, Golf, Tange, Suteng, and Bora can enjoy a replacement subsidy of 7,000 yuan, and FAW-Volkswagen manufacturers will provide a subsidy of up to 19,000 yuan on this basis. The new energy camp of Magotan GTE, Tanyue GTE and ID. family can enjoy the replacement subsidy of 10,000 yuan stipulated by the national policy, as well as the subsidy of up to 11,000 yuan provided by FAW-Volkswagen.

Such a policy can be said to be quite sincere, which greatly reduces the cost of car purchase for users. In fact, the average price of FAW-Volkswagen's models is not high, and such a comprehensive subsidy can attract those users who have old models in their hands to trade in the old for the new.

Of course, this policy is aimed at users who "replace" rather than buying a new car, but we know that even if they buy a new car, the joint venture manufacturers also provide a lot of discounts, and FAW-Volkswagen also provides a lot of benefits on the price of new cars.

The price war of new cars, FAW-Volkswagen followed

Sales data shows that in April 2024, FAW-Volkswagen's monthly sales will be 119,000 units, second only to BYD, becoming the second largest domestic car company in terms of sales, but it has fallen by 15.6% compared with the same period last year. In fact, under the current market situation, there will probably not be any joint venture manufacturers to compete for the title of "joint venture first", because this is the new energy era, and they need to reduce prices significantly to maintain the basic sales scale.

Judging from the situation of stores around the country, FAW-Volkswagen Bora currently has a cash discount of 45,000 yuan, and if you take the installment payment channel, you can also discount another 5,000 yuan. You must know that the Bora car has just been updated in April, and now the starting price has dropped to below 70,000 yuan, which has broken through the previous price bottom line.

Volkswagen Lancun was launched in November last year, and it has been half a year now, but the current preferential range has reached 60,000 yuan, and the starting price is as low as about 210,000 yuan. You know, this is a medium and large SUV, and the price is not much higher than that of domestic cars of the same level.

FAW-Volkswagen Magotan has a slightly smaller preferential range, it is about to launch a new model, the 2023 model currently on sale has a preferential price of about 50,000 yuan, and the starting price is only 136,900 yuan.

FAW-Volkswagen Tange will be launched in January 2024, and it already has a preferential range of 50,000 yuan, and the starting price has dropped to about 108,900 yuan.

FAW-Volkswagen Tanyue is a medium-sized SUV, the previous guide price was 204,900 yuan, and it will be launched in October 2023, but now the preferential range is about 55,000 yuan, and the starting price has been as low as 152,900 yuan, which is lower than many domestic new energy medium-sized SUVs currently on sale.

With the current market situation, traditional joint venture manufacturers such as FAW-Volkswagen do not have much coping strategy, and can only retain consumers by cutting prices sharply, and then slowly transform to new energy. In fact, many domestic manufacturers are also doing this, but the joint venture manufacturers are a little slower to move, and they have not caught up with the first wave of dividends of China's new energy models a few years ago.

How should consumers choose?

At the policy level, the trade-in is promoted, and there is a replacement subsidy to be obtained; Manufacturers continue to reduce prices, and in the trade-in policy to increase the weight, the current Chinese auto market, can be said to be quite friendly to consumers, many people have a sense of picky. So as ordinary consumers, how should we choose?

First of all, consumers need to see what their actual needs and hobbies are, whether they need fuel vehicles or new energy vehicles. There is little doubt that gasoline vehicles will lose their dominance within 3 years. In this case, the marketing service network based on fuel vehicles will be greatly impacted, so at this stage, the purchase of a car must take into account the residual value of the second-hand car after 3 years, service levels, parts replacement and other issues.

Secondly, it is necessary to compare with the new energy models of the same level, from an objective point of view, fuel vehicles and new energy models have not much comparability, in terms of power performance, space performance, car cost, car experience, etc. have fallen behind, joint venture manufacturers are now sharply reducing prices, it is indeed more attractive, but if there are good new energy models at the same price, we should still pay attention to new energy models.

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In addition, in 2024, if it is determined that you want to buy fuel vehicles, don't wait and see, this may be the last wave of large-scale price cuts, the price of joint venture fuel vehicles can not be reduced, after this wave, the price will tend to stabilize, and then the delisting of the delisting, the suspension of production, there will be no other variables. At this time, what the party can wait for may be a few months later.

Summary: In fact, it is not only FAW-Volkswagen that is anxious, almost all joint venture manufacturers are anxious, and in the case of weak and weak new energy, the price reduction of fuel vehicles is almost the only option. For those who like fuel vehicles, this is indeed a wave of benefits, are you interested in taking this last train?

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