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Raising a baby depends on the mother? Half of the post-90s dads are full-time dads, and Vipshop's consumption data is more real

When it comes to parenting, everyone may think of these two words in their minds: widowed parenting and fatherly love. The so-called widowed parenting means that in the matter of taking children, the presence of the father is almost zero. And father's love is like a mountain, which means that the father's pestle is there motionless, like a mountain. Even if it moves, it's the "Daddy You May Lose This Baby" series.

But in fact, with the post-90s also began to become parents, everyone received the education that fathers must not be absent from participating in the growth of their children, and fatherly love has an irreplaceable role in all aspects, such as helping children form a good personality, helping to improve children's emotional intelligence and social skills...

Raising a baby depends on the mother? Half of the post-90s dads are full-time dads, and Vipshop's consumption data is more real

According to the surface of the study, men can have the same parenting ability and sensitivity as their mothers by constantly practicing, adjusting their mentality, and adapting to their roles. As a new dad commented on the Internet: Doing housework every day, bringing children, cooking and cooking is actually quite a lot of fun.

According to a survey by the media, the age of China's new dads is mainly 25-40 years old, of which the post-90s dads are the backbone of China's new dads, and in the post-90s, 62% of the dads are willing to become full-time dads. This shows that the new dads are not only involved in child-rearing, but also gradually become the main force in family parenting.

Raising a baby depends on the mother? Half of the post-90s dads are full-time dads, and Vipshop's consumption data is more real

Of course, the new generation of milk dads with children, but also with the older generation of soil law with the baby is not the same, now with the baby is more the pursuit of equality, fun, creative, everyone should have seen the father Lu Ziye on the social platform with the baby painting style, a good baby will be played bad, the key is that the child is still a thief likes.

In fact, compared with bao moms, wet dads are inevitably busy, so they are more inclined to intelligent baby raising, all kinds of early education APP have everything, and they are willing to pay for parenting knowledge. Therefore, in 2021, the growth rate of smart breast pumps and smart thermos cups has reached about 70% year-on-year.

Raising a baby depends on the mother? Half of the post-90s dads are full-time dads, and Vipshop's consumption data is more real

Moreover, the new dads with their babies also pursue more trends and fashion, pay attention to the quality and grade of goods, and are keen on online shopping. For example, the pursuit of quality and love of domestic products are the characteristics of the post-90s generation, so parents are also choosing national fashion clothing and supplies for their children. More critical in the complementary food of infants and young children, the new dad is no longer superstitious about the food collocation of the older generation, but instead seeks a more scientific solution.

According to the data of the special sale e-commerce platform Vipshop, since the beginning of this year, the sales of children's clothing brand Mini Bala have soared by 103% year-on-year, and chinese red, children's qipao, Hanfu, zodiac and other national tide elements have been favored by post-90s dads. The cutting-edge brand Akita Manman, whose main product is baby and child nutrition meals, sold 61 times year-on-year in Vipshop's "Vipshop Small Powder Box" activity, of which more than 60% of the buyers were post-90s, and orders from Grandpa also soared by more than 50 times.

It can be seen that many fathers have long realized their responsibilities and are trying to tear off the label of "widowed parenting". They learn parenting knowledge through various channels, actively participate in raising children, and constantly exert their potential and role, and do better and better in the process of parenting.

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