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Just entered April, a number of electric vehicle brands have launched low-price battery swap activities, you can exchange 199 yuan for 5 large batteries, and even some brands can be exchanged for 189 yuan.
It stands to reason that the activity of low-price battery replacement can increase the sales of electric vehicle batteries, which is a good thing for battery manufacturers, but just yesterday (April 28), Chaowei and Tianneng have issued notices to clearly crack down on low-price replacement to disrupt the market.
Brand batteries don't want to be a drainage tool for merchants
The current electric vehicle market is not particularly good, and electric vehicle manufacturers have launched a low-price replacement strategy for electric vehicle batteries in order to be able to attract traffic and increase their passenger flow.
At the time of low-price exchange, although the battery manufacturer does not make much money, it also has a profit of thirty or fifty yuan, but the merchant has two plans to replace the battery, one is called the ordinary battery, that is, the exchange of Chaowei Tianneng brand battery. The other refers to the Yadea Almighty King Plus battery, and the exchange price is 499 yuan, of which 300 yuan is a deposit.
That is to say, at the time of exchange, the user is through Chaowei, Tianneng and other brand batteries to drain, even if the replacement of these two batteries, will not lose money, but also Yadea Almighty King plus battery called the high-sex battery, Chaowei Tianneng's practice has become a companion, has become a drainage tool for merchants.
Brand batteries do not want to form vicious competition
Through the way of low-price exchange, it is bound to form a run on the electric vehicle market, and some businesses may be suppressed, which will inevitably cause vicious competition, and even make some small electric vehicle sales stores unable to survive.
As the saying goes: a single flower is not spring, a hundred flowers bloom in spring, and electric vehicle sales merchants have become vicious competition, which is what brand batteries do not want to see, and do not want some businesses to become stronger alone.
After all, the market potential is so much, if the formation of centralized exchange, this will also disrupt the production arrangements of battery manufacturers, and the next step will also reduce the sales of batteries, after all, the sales volume of the entire market is certain.
At the same time, if a business dominates the situation, it is not a good thing for brand battery manufacturers, and it is not good for battery manufacturers to balance the entire electric vehicle market.
Trade-ins at low prices will reduce the reputation of the brand
Although it is said that the sales of battery manufacturers can be increased through low-price exchange, the people all know: good goods are not cheap, and cheap goods are not good.
That is to say, if the price is lowered, it will make the majority of car owners think that the quality of the battery of this brand is not good, which will reduce the reputation of the battery brand and even affect the normal development of the battery.
Just like a few years ago, as long as Xiaomi mobile phones were mentioned, many people thought that they were low-cost mobile phones, so Xiaomi mobile phones have not been able to achieve high-end in recent years, and the reason is the same.
Summary:
Many people think that through the way of low-price exchange, you can increase sales for battery manufacturers, which is a good thing for battery manufacturers, but on the contrary, this may make battery manufacturers hurt from it, and even affect the reputation of brand batteries.
So, what do you think is the reason why Chaowei and Tianneng stopped the activity of replacing batteries at low prices?