Owen officially signed ANTA for 5 years! At the same time, he served as the brand creative officer: won two major contracts this summer

On July 12, Beijing time, the ANTA brand officially announced the signing of Lone Ranger star Irving, and they wrote in a statement: "Welcome Kyrie Irving @KyrieIrving to join the ANTA family and become the spokesperson of ANTA basketball." ANTA will launch a new business cooperation model with Owen to create an exclusive personal product line to help everyone who loves basketball from various fields and jointly promote the development of basketball culture. "Owen will be personally involved in the logo and personal product design, and the new series will be released globally in the first quarter of next year.

Shams added that Anta and Owen signed a five-year contract and will serve as the brand's chief creative officer. He also said Irving is also eligible to recruit and sign players and initiate the process of full distribution of Anta in the United States.

Owen also posted an article announcing the signing of ANTA and thanking everyone for their love.

Earlier, during the opening week of the 50th anniversary of the Drew League, Irving appeared to watch the game and publicly promised that he would participate in this year's Drew League, when Irving appeared wearing an ANTA brand jacket. In his previous training camp, Owen wore the Anta Frenzy 5Pro.

Last November, due to anti-Semitic incidents, Nike announced that it was suspending its collaboration with Irving and would no longer release his new shoes, Kyrie 8. At the time, Nike officials said: "There is no place for hate speech at Nike, and we condemn any form of anti-Semitism... We are saddened and disappointed that this has occurred and the people affected. ”

Irving used black tape to put the Nike logo on both sides of the game against the Hornets in December, with the words: "Here is the LOGO" on one side and "I'm free, thank God!" on the other. ”。 At that time, everyone thought that Owen's move was quite a sign of advertising space to rent, and it was believed that it would not take long for him to find a new owner. As a result, in July this year, his next home was finally finalized as the Chinese brand Anta.

For Irving, he won two big contracts in a row this summer, after signing a three-year, $126 million contract with the Lone Ranger.