Recently there was a more controversial thing, the dog brother felt the need to talk to everyone, Vanessa and Nike after reconciliation, launched a pair of ZK6, this pair of shoes was supposed to lead to the two sides to break up, and now meet with everyone, and the market value soared, in the name of "love Kobe", the traffickers ushered in their own carnival, Nike, traffickers, Vanessa, whose fault is it?
The shape of this pair of ZK6, we have all seen, black and white color, heel position added an exclusive logo, to commemorate Kobe Bryant and Gigi, even the name has been changed, and the proceeds of the final sale will also be donated directly to the charity foundation, the idea is very good, the shoes are different, some people say that it is particularly good-looking, some people say that it is too cottage, no matter what, at present, this pair of shoes carries, far more than "good-looking" and "not good-looking" so simple.
This pair of ZK6 is accurately named Nike Kobe 6 Protro "Mambacita", black upper, added mamba scale details, the side of the swoosh is white, the details are very much, Nike chose May 2, in an exclusive way to release, why this day? Because this day is the birthday of Kobe's daughter Gigi, and the exclusive right to buy, it is even more difficult to start.
Only those who receive the push have the opportunity to go to the track, get on the track, go to the purchase on time, choose the size, invisibly filter a group of people, and the rest of the people will compete again, which is very difficult. If we start from the most basic needs and buy shoes only for ourselves, then without our own size, can we give up directly? If the market is like this, then Nike is directly open to buying.
The question is that the market demand for this pair of shoes is far greater than his supply, what causes such a supply and demand relationship? First, Nike and Vanessa terminated their contract for a long time, and the Kobe basketball shoes in the market were not produced, and the amount of goods was very small, which was really a case of buying a pair of less than one pair. Second, Kobe Bryant's death caused everyone to start missing Kobe and buying his sneakers.
Third, the special significance of this pair of shoes, he is different from the version of the first year, more details, more significance. Fourth, Nike's limited-edition sales method clearly tells you that this shoe is sold in very small quantities. These reasons have jointly contributed to the current supply and demand relationship, if Nike's senior management has a circle of friends, then he sent a sentence of "buy it and earn it", Li Ning's executives will definitely call "insiders".
Originally, the meaning of this pair of shoes should be to commemorate Kobe Bryant and Gigi, and the annual charity products should be the same, but the price of the secondary market is really crazy, directly soaring to an unacceptable price, this situation is really Nike, Kobe, Vanessa and Gigi are willing to see? A pair of basketball shoes has risen to this price, is this a good thing or a bad thing?
First of all, brother dog feels that for Nike, this is a good thing, because their products have been seen by everyone again, but the short-term good things, long-term look may not be very good, and the sales of this pair of shoes, can not change the situation of Nike, the follow-up will also have ZK series products and everyone to meet, this is Nike's big killer, all kinds of heads can be engaged, the price point does not have to think.
For Kobe Bryant and Gigi, the Slovaks have passed away, good or bad, there is no way, can only say, cold heart. For Vanessa, this is a good thing, her husband's shoes are re-sold, the mamba spirit continues to inspire people to fight, she herself, and her husband's unfinished business, can slowly develop, there is money to take, so look at it, Vanessa and Nike have benefited a lot.
For shoe dealers, this is even more of a carnival, "buy to earn", if you have a huge amount of shoes at this time, it can even affect the market, make a lot of money, for retail investors, dog brother feels, if you really want to sell, it is also a windfall.
For fans, friends who really love Kobe, and want to wear themselves, this is the worst case, shoes are difficult to start, the secondary market price is outrageous, if you can't buy it, you can only spend a lot of money. That situation is certainly not what this group wants to see, it is what shoe sellers want to see the most, followed by Nike, although they can't make the difference, but the heat has. For Vanessa, The Dog felt that she didn't want to see such a situation either.
Why would Nike and Vanessa sell a pair of shoes in this way? This dog brother feels that depending on Nike, there is no possibility, Vanessa wants to sell this pair of shoes in the form of a large amount of goods, so that everyone can buy, the foundation can also get more money, but Nike for various reasons refuse, can only sell a number of shoes, to the foundation is also a fixed amount.
Nike made a steady profit, gave Vanessa an endorsement fee, continued to cooperate with Kobe, and then in addition to the cost of selling shoes, net profits are given to the foundation, and then earned their own heat and reputation, you know, last season the players on the foot of the most shoes is the ZK series, which is more of a top-down advertising: watch the NBA players are wearing, they all like Kobe, as a consumer, what do you choose?
Nike's basketball shoes are still so collapsed, every season's new products have been spit on by everyone, is there a good product? There are indeed, such as zoom gt cut, but the market price is ridiculously high, there is no cost-effective style, there are also, Owen infinity, pg6, and zoom gt run, can also be worn, but not as good as the two shoes mentioned earlier.
Brother Dog is wondering, will Nike be in the next big game? Since everyone does not like new products, Nike is not ready to put more energy and financial resources into the field of basketball shoes, then simply do not do, or continue to sign shoes every year, only do a few boutique team shoes, anyway, relying on Jordan's classics, as well as ZK series, as well as a variety of old shoes, can win market share, and what else to do?
In terms of storytelling, domestic production is really too bad, we also do not have sneaker culture, domestic brands do not tell stories, Nike, Jordan's story makes our products look like "fast moving consumer goods", it is indeed good enough, popular enough, and enough to have a sense of technology, but this season of products have passed, his market value is gone, waiting for him is a discount, and then disappeared, may be forever disappeared.
Have domestic brands dug into their own stories? There are, however, failures, as evidenced by Li Ning's 937 series. Our foundation is not deep enough, we have no story to tell, everyone does not accept it, simply be swayed by the market, so there is a scene today, like Kobe Bryant is not fake, but more is the desire for speculation, the difficulty of making a profit.
We have problems in the whole circle, so a lot of new products come out, everyone will say like this, like that, there is no cultural confidence, the market is so huge, this is what Nike wants, right? Domestic brands have a long way to go, and the domestic sneaker culture is even more so. Well, this article is here, what do you think about this? Welcome to leave a message in the background and discuss with the dog brother.