After nearly a year of tug-of-war, Vanessa finally announced that she and Nike have reconciled, and the two sides will continue to cooperate, that is to say, Kobe's sneakers, and a number of products will continue to be supplied, and various protro products will slowly come in the future, for Kobe's fans, this should be a gratifying thing, why will the two sides reach a settlement? What exactly is it? How will Nike operate this series in the future?
First of all, let's look at Vanessa's statement, Brother Dog summed up a few points for everyone, she first said that Kobe Bryant's shoes can be liked by players and fans, and she feels very honored. This is the fact that there are too many players in the league who wear ZK series shoes, except for those who have signed shoes and no players in the Nike camp, basically everyone will wear ZK series, And Kobe's disciples are really too many.
Then, Vanessa said that everyone will soon be able to see Kobe and Gigi's products, pay attention to, this cooperation, not only about Kobe products, but also Kobe's daughter Gigi, which not only makes the dog brother think of the pair of ZK6 generations that stole before, the black and white color is very classic, the details are super, the heel position of this pair of shoes has a new logo, and this logo is the next key.
This is the logo of the "Mamba Foundation", this thing everyone may be more ignorant, on January 26, 2020, Kobe Bryant and daughter Gigi crashed and died, and his wife Vanessa posted on the 29th, thanking all the people around the world who care about them, at the same time, she announced that on the basis of the Mamba Sports Foundation, a Mambaonthree fund was established to help other families who suffered air crashes.
The Mamba Sports Foundation has been around for a long time, mainly to provide some sports help to teenagers, and on February 14 of the same year, Vanessa announced that the Mamba Sports Foundation has changed its name to Mamba & Mambacita Sports Foundation, and yes, Mambacita, which is Gigi's nickname, and Number 2 is her jersey number.
What does this foundation have to do with Nike? Nike will donate all the net income of Gianna products to this foundation in the future, that is to say, Nike is equivalent to selling Gigi's products, selling 1 cent to the foundation, of course, Nike absolutely does not lose, because this is said to be "net income", that is, the income after deducting costs, taxes, design fees, etc.
Dog brother looked at the Internet said that this kind of foundation is a way for the rich to avoid taxes, I don't know if it is right, but more importantly, Brother Dog feels that Vanessa wants to ensure the future living standards of himself and his daughter, and can also use a better way to sell her husband's sneakers and daughter's products, if Nike still uses the previous way, to give Vanessa a certain endorsement fee, signing fee, continue to sell Kobe Bryant and daughter's products, for Vanessa, what will she think?
We then read Vanessa's article, she said that the two sides also decided to establish a youth basketball center in Southern California, which is also a continuation of the mamba spirit, a very good embodiment of inheritance. Then, there is no information increment, Vanessa and Nike's cooperation, should still have a number of years, as for how many years the two sides have reached, there is no say.
Kobe Bryant and Nike's last contract began in 2003 and ended in April last year, when Vanessa did not renew her contract with Nike, she said she wanted to sign a lifetime contract with Nike, but the rights were not appropriate, so she sought opportunities to cooperate with other brands. After the termination of the contract, there were many news on the Internet that Kobe Bryant had long been dissatisfied with Nike, and Vanessa was not satisfied with some of Nike's practices.
Combined with Nike's various practices at that time, it did trigger a lot of discussion, when the new shoes suspected of Kobe Bryant design were exposed, the appearance value was very high, the sense of technology was full, compared with Nike's various reduction protro shoes at that time, all kinds of hot market behavior, in fact, everyone has long been dissatisfied with Nike, if Kobe can stand on its own, then everyone will definitely support.
And Kobe Bryant enjoys his own Mamba logo and its signature pattern of property rights, the Samurai Shield logo is nike and Kobe shared, even if Nike and Vanessa do not cooperate, the future launch of shoes, can still have this logo, and for most people, as long as there is this logo, it can be identified as Kobe's signature shoes.
This is a very embarrassing news, do not cooperate with Nike, after Nike can continue to launch Kobe's shoes, change the name, change the form, refer to how Adi is doing, Vanessa continues to cooperate with Nike, and can not achieve satisfactory results, in short, for Vanessa, very inappropriate, in the end, her choice, should be weighed a lot of pros and cons after the result.
With the continuation of the cooperation between the two sides, this pair of Gigi shoes will also be sold, she was named "The Kobe 6 Protro " Mambacita Sweet 16", May 1 this year, Gigi turned 16 years old, this pair of shoes was exposed earlier, the situation was more complicated at that time, the shoes have not yet reached Vanessa's hands, it has first gone to other bloggers, and this pair of shoes is still to commemorate Gigi and Kobe's shoes, Vanessa is directly angry.
The income of this pair of shoes is estimated to be directly to the foundation, and I don't know if Nike's sale will be in this form in the future. The cooperation between the two sides is a good thing for fans, at least there is a chance to continue to buy Kobe's products, but only the opportunity, Nike and Vanessa's several waves of operations, directly led to the price of Kobe sneakers rose across the board.
When the first time the contract was announced, it rose once, did not sign and rose again, and it continued to rise, NBA players are difficult to get Kobe's shoes, the wearing rate is still so high, really to the point of wearing a pair less than a pair, very nervous. This time the new shoes, do not think, even if the amount of goods is large, it will be fried, want to start, the difficulty is very high.
If Nike really does not have Kobe's authorization, in a short period of time not to do Kobe's related products, perhaps everyone will no longer be attached to these, but the opening of this wave of new cooperation seems to herald the advent of the era of shoe speculation again, bitter may be the real Komi, high-priced buy Kobe Bryant's products, and then see him reduce prices, and then wait for a new wave of products to arrive, continue to be "cut".
For Vanessa and Kobe's fans, no matter what, Brother Dog feels that this is not a good result, for Nike, the traffickers, it may be the beginning of a carnival, right? How Nike wants to operate, whether it is really conscientious, whether it can impress fans, depends on the follow-up volume arrangement, everything still has a chance, and there is hope.
Well, this content is here, what direction do you think the cooperation between Nike and Kobe will develop? Will you still support Kobe's products? Welcome to leave a message in the background and discuss with brother dog.