In the past, whenever "Made in China" was mentioned, many people would have a negative mood, mainly because products with Made in China labels rarely went to the global market, and basically only light industrial products such as textiles and small electrical appliances could be recognized by the world. Today, it is not only the light industry that can reflect the power of "Made in China", but also the heavy industry of automobiles.
According to the data released by the Federation of Automobile Manufacturers, the total export volume of China's automobiles in 2021 reached 2.015 million units, an increase of 101.1% compared with 2020, and the year-on-year growth rate of more than 1 times and the export volume of 2 million vehicles for the first time are all indicating that the products of their own brands have officially opened the door to the world, and also reflect from the side that many Chinese automobile brands have achieved pattern breakthroughs and been promoted to "global" brands.
Among them, the most impressive growth rate is still new energy products, which has increased by more than 3 times compared with 2020. We cannot deny that on the new track of new energy, the "sense of smell" of independent brands to the market is indeed more sensitive than that of foreign brands, such as BYD, Chery New Energy and Ideal, Weilai, Xiaopeng, etc., laying a good foundation in advance when market demand has not yet exploded, and when new energy products really enter thousands of households, they have also achieved good results. One of the most noteworthy is Xiaopeng Automobile, which is a technology company focusing on future travel, always adhere to saturation R & D investment, build a full-stack self-developed core capabilities, in the intelligent technology and the achievements made in the shaping of the whole vehicle has the strength to break the wrist with Tesla, it launched the Xiaopeng P7 in the early stage of the listing in 2020 has won the recognition of many users, only during the pre-sale period the order exceeded 15,000 vehicles, and at this stage Xiaopeng P7 still maintains a good sales situation, In March, the delivery volume of the car reached 9183 units, and the cumulative total delivery volume has exceeded 100,000 units, which has been popular since its listing.
In fact, as a technology company focusing on future travel, the reason why the P7 launched by Xiaopeng Automobile can be popular in the market is closely related to its full-stack self-developed intelligent technology system, when many joint venture car companies are still stuck in intelligent technology, the automatic driving ability brought by the XPILOT3.0 auxiliary driving system of Xiaopeng P7 is obviously above other models.
Taking the most core NGP navigation assisted driving system as an example, when this function is turned on in the road covered by the high-precision map, it can realize automatic driving from point A to point B, during which automatic overtaking, automatic up and down ramps and in accordance with the speed limit within the range of endurance and congestion follow-up functions, which will further alleviate the driver's driving fatigue during long-distance travel, from the perspective of intelligent auxiliary driving system, navigation assisted driving is the most difficult one in the development process. It needs to consider the electrification technology such as chips and the stability of hardware facilities such as millimeter-wave radar and cameras, so at present, few car companies in the world can develop it, and Xiaopeng is one of them, which undoubtedly adds a lot of color to the "Made in China" power.
In addition, the car also has a parking memory parking function, when close to the parking lot Xiaopeng P7 can also achieve independent search for parking spaces and parking, which also brings extremely high convenience to many driver's license novices or drivers with poor technology, combined with the powerful human-computer interaction function and interconnection IoT function brought by Xmart OS on-board intelligent system, the intelligent experience alone may be that many million-level luxury cars are not the opponents of Xiaopeng P7. However, it is a household-grade product priced at only 239,900 yuan, worthy of the title of "Made in China".
In fact, in the entire field of new energy there are still many technologies that have not yet been conquered, the most typical is the endurance situation, although the Xiaopeng P7 has not been able to achieve the state of "freedom of endurance", but the maximum endurance of the high-end model NEDC 706km has also reached the industry's upper-class standards, after all, the maximum endurance of the model 3 at the same level is only 675km, compared with the larger mileage will also reduce concerns for daily use of cars. Under the basis of the first-class endurance of the same level, the Xiaopeng P7 high-performance dual motor version can also bring users a smooth acceleration experience, the composition of the front + rear dual motor makes it have a total power of 316kw, the total torque reaches 655N·m, 4.3s can achieve a hundred, and more importantly, the single-speed transmission equipped with pure electric vehicles can also alleviate the frustration of the traditional fuel vehicle when changing gears, bringing a flowing experience.
Of course, the design is also an important factor that determines the audience of the product, models that meet the aesthetics of consumers may not sell too well, but models that do not conform to consumer aesthetics will certainly not have a market, the reason why Xiaopeng P7 can be popular from the listing so far, and its excellent appearance design is inseparable, and does not improve the contour of the coupe curve to create enough eye-catching, just some details of the design will make people have no resistance, such as xiaopeng P7's frameless peng wing door, using scissor door opening and closing method, The lifting and lowering of the door during each boarding and getting off the bus is full of ceremony, and the anti-collision function is integrated inside, and even the door is a boutique. The same is true for the vehicle headlights, the front and rear headlights are through-through design, not only can balance the vision, but also with intelligent light language function, combined with the new style of large size wheels, Brembo brake calipers, blackened roof and hidden door handles and many other details, so that the Xiaopeng P7 looks more beautiful than the Audi A7.
The same is true in the car, Xiaopeng P7 adopts a relatively simple layout form, and adds NAPPA leather seats, metal brushed trim panels, high-gloss plated trim panels for embellishment, and then combined with 10.25-inch LCD instruments, 14.96-inch multimedia large screen composed of dual screens and multi-functional touch direction and other details of the addition, it can be seen that the interior of Xiaopeng P7 is built in strict accordance with luxury car standards, texture, grade and technology atmosphere are balanced just right. It is worth mentioning that the car also added 18 original imported Tanner audios, and integrated into the intelligent dynamic equalization technology and sound field control, no matter where you sit in the car, you can feel that the music is centered on yourself, coupled with the 13 atmosphere lights design and excellent noise suppression in the car, sitting in the car is completely VIP first-class sensory experience.
In just a few years, the field of new energy has changed from a blue ocean to a red ocean, in addition to the three new forces of Xiaopeng, Ideal, and Weilai, there are new brands such as Nezha, Zero Run, Skyrim, Hengchi, Aiway, Yundu, Tianmei and other new brands to join this competition, if a model can always maintain considerable results in sales, it must have a strong product force based, just like Xiaopeng P7 has the technical strength of the leading industry in the intelligent technology configuration, and also has the design of both internal and external repairs, VIP first-class cabin-like experience, The acceleration performance of the 4s class of supercars and the endurance of 706km tend to be among the best in the industry, which is why it has been popular since its listing, and the cumulative delivery has exceeded 100,000 vehicles.