Dingdong, May 6 a Xiaopeng price adjustment, increase in the news caused the Xiaopeng forum prospective owners to discuss, the new rights and configuration models have been effective at 00:00 today, today's car buyer to give you a comprehensive interpretation of the following, Xiaopeng P5, Xiaopeng P7 two popular car current car distribution and purchase suggestions.
The driver assistance system is decentralized, and the era of free charging piles is a thing of the past
The adjustment of Xiaopeng Automobile can be said to be very large-scale, P5 and P7 not only added 5 new configuration models, but also adjusted in the original model price, rights and configurations, we pick the key points!
First of all, Xiaopeng Automobile this time to "popularize the intelligent driving assistance system" as the keynote, the new Xiaopeng P5E, E, P version and P7 E, E version of the model are equipped with intelligent auxiliary driving system software and upgrade services, before the purchase of Xiaopeng P5 and Xiaopeng P7 owners need to pay an additional 20,000-25,000 yuan to use the relevant intelligent driving software services.
Since May 9, Xiaopeng Automobile has officially announced that the purchase of Xiaopeng G3i, Xiaopeng P5 and Xiaopeng P7 will no longer provide lifelong free charging service rights and free household charging piles, but this interest will not affect the owners determined before May 9.
Cancel the free charging and send charging pile rights is the focus of discussion among car friends, Xiaopeng Automobile at the beginning of its establishment of the first batch of owners can enjoy the rights and interests of giving away 3,000 kWh of electricity and charging pile free installation every year, over time, this has also invisibly become a major attraction point for the purchase of Xiaopeng models.
Car buyer Jun believes that now Xiaopeng automobile sales strategy changes is the inevitable result of corporate growth, referring to Tesla, in the early years also launched a software service free experience strategy, owner incentive plan, the earliest purchase of Model S and Model X owners can also enjoy unlimited free overcharge services, but now, with the owner group is getting larger, these rights and interests have been canceled.
Compared with Tesla, Xiaopeng Automobile did not cancel all rights and interests one-size-fits-all, but formed a form of hardware charges, software free, open intelligent auxiliary driving system is a kind of test of the market, the car buyer believes that this is also the embodiment of Xiaopeng Automobile's innovative thinking, you know, Tesla has repeatedly raised the price of FSD, so that everyone subconsciously believes that the price of software upgrades will become more and more expensive with technology iteration, and the concept of Xiaopeng Automobile is to shrink hardware services to reduce costs to ensure that more users enjoy the convenience brought by software.
Of course, this change of rights and interests is bound to trigger a debate in the group of car friends, some people think that the software is more valuable, there must be some people who think that the charging rights are more affordable, the car buyer also asked the staff of the Xiaopeng experience store, indeed there are car owners who have purchased a model with intelligent driving configuration before this and cannot install charging piles at home, and now the change of rights and interests will make up for this part of the owners, Xiaopeng sales told the car buyer that they will make up for the owners through mall points.
From a long-term point of view, it makes sense to decentralize the functions of the driver assistance system, as we all know, Xiaopeng's NGP function has accumulated more than 19.25 million kilometers as of January 20, the user penetration rate has reached 96%, and the rapid iterative upgrade of the full-stack self-developed intelligent auxiliary driving is also satisfactory, with a total of 23 new optimization experiences. Xiaopeng Automobile's expectation is that more car owners can feel the convenience brought by the assisted driving system and highlight the "smart driving" travel life.
Some models increase the price by 7000 yuan, how to choose Xiaopeng P5 and Xiaopeng P7?
After understanding the xiaopeng P5, Xiaopeng P7 rights, the increase or decrease of the configuration, this adjustment also has the price and model distribution, specifically, Xiaopeng P5 has added a 460P model, the price after subsidies is 209,900 yuan, although the endurance level is more beginner, but equipped with XPILOT 3.5 hardware, with a higher configuration.
At present, xiaopeng P5 E, E, P version of the model are equipped with intelligent auxiliary driving system upgrades, but 550P and 600P have also raised the price by 7,000 yuan, at this stage, the car buyer is more recommended is the 550E version with a price of 211,900 yuan after subsidies, whether it is endurance or intelligent driving assistance system to meet daily needs.
The configuration echelon of Xiaopeng P7 has also been adjusted, adding four models of 480G, 480E, 586G and 625E, with a price of 239,900 yuan, 262,900 yuan, 259,900 yuan and 285,900 yuan after subsidies, respectively, the launch of the 586G version of the model is to reduce the purchase threshold of the 586 series, and the 625E model is the first to appear, with a range of 625 kilometers and only high-end E models, equipped with intelligent auxiliary driving system software and upgrade services as standard.
The car buyer jun learned that the Xiaopeng P7 car pick-up cycle is generally long, the official website shows that the delivery time is about 3 months, after the configuration adjustment, the car buyer Jun recommends the 625E version model with a price of 285,900 yuan after subsidies. It is worth noting that it is officially announced that the E and E series versions of the P7 will be opened to users through OTA upgrades, and the estimated time to obtain it is October this year.
In 2021, Xiaopeng Automobile ranked first in the sales of new forces brands, and in the first quarter of this year, the cumulative delivery volume of Xiaopeng Motors reached 34,600 units, winning the first place in the delivery of new forces for three consecutive quarters. In the new power brand, it is very important to create a label, such as the service that Weilai is proud of, and Xiaopeng's label is intelligence and technology. As a new power brand established only 7 years ago, Xiaopeng Automobile adheres to high investment and high research and development, in 2021, Xiaopeng Automobile has invested up to 4.11 billion yuan in research and development, ranking first among the new power brands, and in the past three years, the total investment in research and development of Xiaopeng Automobile has approached 8 billion yuan.
In the face of a complex market environment, the direct impact of Xiaopeng Automobile's high R&D investment is the high net loss, in 2021, the net loss of Xiaopeng Automobile reached 4.86 billion yuan, which is also the highest of the new power brands, how to promote the balance of payments is an important issue for Xiaopeng Automobile in 2022. Insisting on software to return users and shrink hardware rights and interests is an adjustment made by Xiaopeng Automobile after thinking, do you agree with such a choice?