The price of new energy vehicles is generally rising, and Xiaopeng Automobile is equipped with intelligent auxiliary software as standard.

In recent times, whether it is the rapid rise in oil prices or the price adjustment of new energy vehicles due to the price increase of raw materials, users who buy cars are in a wait-and-see state. However, there are also a few car companies that dare to stick their own pockets to benefit consumers, and Xiaopeng Automobile, which sells hot, is one of the few.

Just yesterday (May 7), Xiaopeng Motors officially decided to adjust the price, configuration and rights of the model. In our view, the most important purpose of this policy adjustment is actually to make high-level intelligent assisted driving "technology inclusive" to more users.

After all, Xiaopeng Automobile, which takes intelligent driving assistance as the label, its intelligent driving assistance not only has the function of mass production, but also has undergone a certain scale of use verification. The launch of the "Intelligent Driving Service System Software and Upgraded Standard Service" also shows the determination of Xiaopeng Automobile to promote and popularize high-energy intelligent driving assistance and lead the intelligent transformation of the industry.

In the field of intelligent assisted driving, Xiaopeng Automobile has been the leader and promoter in the industry since the birth of the brand. In the past seven years, Xiaopeng Automobile has been constantly breaking through barriers, from the initial self-driving parking of Xiaopeng G3, to the high-speed NGP first realized by Xiaopeng P7, to the urban NGP realized after equipped with LiDAR, and these intelligent auxiliary driving technologies are Xiaopeng's self-research in combination with China's road conditions.

Forward-looking driving technology and good use experience, so that Xiaopeng's intelligent assisted driving has gained a technological leadership and a high user penetration rate.

According to the official data of Xiaopeng Automobile, as of 2021, the cumulative mileage of users using high-speed NGP has reached 17.97 million kilometers, and from January to December 2021, the total mileage penetration rate of high-speed NGP is 62.42%, and by 2021, Xiaopeng has also recorded 30,080 VPA parking lot memory parking for users, which can achieve cross-level automatic parking in three-dimensional parking lots.

In the future, with the smooth development of urban NGP functions, Xiaopeng Automobile is also expected to re-subvert the perception of intelligent assisted driving in the whole market. At that time, whether it was traffic lights, lane changes, urban overtaking, courtesy to pedestrians, dealing with vehicles plugged in front of them, etc., they could be quite calm. Because Xiaopeng Motors already has an absolute data closed-loop advantage in the industry, such driving technology is not just a marketing gimmick.

Therefore, in order to allow more consumers to enjoy such a relaxed and calm intelligent driving life, in the period when major new energy vehicle companies have increased prices, Xiaopeng Automobile uses the price of most old models to remain unchanged, and the new model version is equipped with intelligent auxiliary driving system software as a standard way to hedge with the crazy price increase of raw materials.

That is to say, from May 9, 2022, you have purchased the new model version of Xiaopeng Motors, because it is equipped with the intelligent driver assistance system software as standard, and there will be no more price adjustments. The specific new models and price changes are as follows:

The price of the Xiaopeng P7 series has not changed, but four new models have been added: 480G+, 480E+, 586G and 625E, and the prices after comprehensive subsidies are 239,900, 262,900, 259,900 and 285,900 yuan respectively.

Previously, the 562E, 586E, 480E three models, after May 9, without paying an additional 20,000 yuan for the optional cost of intelligent auxiliary driving system, the function will become standard, is expected to be opened to users through OTA around October this year.

That is to say, after May 9, the E/E+ version of the Xiaopeng P7 is purchased, and the corresponding version of the intelligent driver assistance system software and upgrade services are adjusted to standard;

Next, let's talk about the Xiaopeng P5.

The price of the 600P and 550P models of the Xiaopeng P5 was raised by 7,000 yuan respectively, and the latest price was 249,900 yuan and 225,900 yuan respectively. A new 460P model was added, and the price range after subsidy was 209,900 yuan.

Previously, the P, E, E+ series of Xiaopeng P5 needed to be equipped with an optional intelligent driving assistance system at an additional cost, and the E/E+/P version of P5 was ordered after May 9, and the corresponding version of the intelligent assisted driving system software and upgrade services were adjusted to standard.

For Xiaopeng P5, our purchase recommendation is - if you pursue a higher level of intelligent auxiliary driving experience, you can consider the new 460P model; if there is a requirement for battery life, you can consider 550E, cost-effective; if you want to have a longer range and a higher level of intelligent auxiliary driving experience, you can choose the top 600P model.

From this point of view, the purchase of Xiaopeng P5 or Xiaopeng P7, can get a permanent intelligent auxiliary driving system, it should be able to say that after adjusting the policy, buying a car is more cost-effective, the country is the only Xiaopeng family.

Therefore, the above methods of Xiaopeng Automobile have realized the transparency of consumer car purchases, and can also make more consumers feel the charm of high-level intelligent driving assistance technology. Coupled with the endorsement of the market reputation of more than 100,000 real users, Xiaopeng's confidence in its own intelligent auxiliary driving technology is really beyond doubt, and I believe that potential users who really have the intention to purchase will feel the sincerity of Xiaopeng this time.

Of course, there are also force majeure factors caused by cost problems, because at present, Xiaopeng Automobile is still stepping up to build the charging system with the widest coverage in the country, which has now penetrated 337 cities, and the cost overdraft is huge.

Therefore, since May 9, 2022, all models of the Xiaopeng brand will no longer provide lifetime free charging service rights and free household charging piles, but it will not affect the rights and interests of car owners determined before May 9, so everyone who loves Xiaopeng Automobile must pay close attention.

As a leader in the intelligent driving industry, Xiaopeng has been promoting the popularization of high-level intelligent auxiliary driving as its mission, which has highlighted the responsibility of leading car companies, and I believe that under the leadership of many intelligent car brands led by Xiaopeng Automobile, the real era of "man-machine co-driving" is not far away from us.