Aftershocks in the upper floors of the car rim are constant! 5 CEOs have been replaced and 12 executives are unemployed
Car stuff (public number: chedongxi)
Author | Little Cui
Edit | Juice
In the past three months, there have been at least 30 high-level personnel changes in the global automotive industry!
On May 24, Wen Fei, CEO of Great Wall Ora Salon dual-brand, left, and it was rumored that he would join Xiaomi Auto.
On May 12, SAIC-GM changed coaches, and Wang Yongqing, former general manager, was transferred to be the deputy chief economist of SAIC, and Zhuang Jingxiong, deputy general manager, took over as general manager.
On May 11, Wang Huan, head of intelligent driving research and development of BYD Planning Institute, resigned, and Han Bing, director of electronic integration department, took over, and simultaneously prepared BYD's intelligent driving chip design team.
In addition, Chen Junbo, the head of autonomous driving who left Ali Damo Academy in early March, has now founded an outdoor unmanned cleaning company and is no longer involved in the automotive industry.
……
Of the 30 high-level personnel changes, five CEOs have left, three insiders have restarted, and at least 12 executives are still unemployed, involving automakers and autonomous driving companies.
▲Table of personnel changes at senior management levels in the automotive circle since March 2023
For automakers, the reasons for the departure of senior management are none other than the following two points: first, traditional car companies are making slow progress in new energy transformation and cannot adapt to the development trend of the intelligent automotive industry; Second, the sales of major car companies continue to be sluggish, and the company has been in a state of loss for a long time; For autonomous driving companies, the commercialization of their autonomous driving solutions is still a long way off, and there is still a big gap between long-term R&D and investment and revenue.
Since the beginning of this year, the automotive industry has entered the stage of price involvement, and the price war between car companies has added a little wind and frost to the already not rich life, and after the bayonet price war, the departure of executives and layoffs have also begun to become the main theme of the car circle.
Under this wave of personnel changes, some people leave their jobs and some people change careers to start businesses, but more people are still carrying the burden. For some people in the car circle, it is really difficult to eat the bowl of new energy vehicles safely.
1. Five CEOs were changed and the board of directors was reshuffled and reorganized
Since March, the personnel turmoil in the automotive industry has continued, with eight CEOs changed in the past three months, and a number of car companies have adjusted their board of directors.
▲Table of changes in CEO and board of directors
1. Great Wall Ola resigned, and the board of directors of Changan Zotye changed
On May 24, Wen Fei, CEO of Great Wall's two major brands, Ora and Salon, resigned. At this point, Liu Yan, Liu Zhifeng, Ning Shuyong and Wen Fei, who are known as the "Four King Kongs" of the Great Wall by the industry and the media, have all left.
▲ Wenfei
It is understood that Wenfei joined Great Wall in June 2018 as the deputy general manager of marketing of Great Wall Motor Sales Company, during which he led the marketing of Haval, Salon, Ora and other brands. In five years, Wenfei not only boosted Haval sales, but also changed Haval's marketing strategy, the naming of the "Haval Big Dog" series was carried out under his leadership, in addition to the "dog line", the Haval brand also extended a series of chic naming such as red rabbits, mythical beasts, and first love, the Ora brand launched cat products such as black cats, white cats, good cats, lightning cats, and the salon brand brought mecha dragons.
However, with the emergence of new energy vehicles in recent years, the popularity and sales of the Haval series have gradually declined.
In 2022, Great Wall Motor's sales volume will be 1.0675 million units, down 16.66% year-on-year, and the sales target will only be completed by 56%, and this year, Great Wall Motor is also off to a bad start, January ~ March, Great Wall Motor's sales volume is about 220,000 units, down 22.41% year-on-year, according to the annual sales target of 1.6 million units announced by Great Wall Motor, the first quarter target completion rate is 13.7%, of which ORA brand sales are close to the waist, down 47.37% year-on-year.
It can be seen that Wenfei has also had brilliant achievements in the five years of the Great Wall, but under the sweep of the new energy tide, Great Wall Motor's transformation is slow, and Wenfei is difficult to sustain.
In addition, on May 31, Changan Automobile Zhou Kaiquan applied for resignation as a director of the eighth board of directors of the company due to job changes, and will no longer hold other positions in the company after his resignation, at the same time, Lian Jian applied to resign as a supervisor and chairman of the eighth board of supervisors of the company because he reached the statutory retirement age and met the statutory retirement conditions, and will no longer hold other positions in the company after his resignation.
▲ Zhou Kaiquan
Zotye Auto also issued an announcement on the evening of May 31 that Huang Jihong applied to resign as chairman and director of the company's eighth board of directors due to personal reasons, and also resigned as a member of the strategy committee and nomination committee of the company's eighth board of directors. Prior to the completion of the election of a new chairman, the directors of the company will elect a director to temporarily act as chairman and preside over the day-to-day work of the board of directors until a new chairman is elected.
2. SAIC-GM changes coach and Dongfeng Nissan welcomes the new
Sales on behalf of the Great Wall of private enterprises were sluggish, and Wenfei, CEO of its dual brands, left. On the other hand, joint venture automakers SAIC-GM and Dongfeng Nissan have also adjusted their CEOs.
Since the beginning of this year, SAIC Motor has undergone two major personnel adjustments. On February 20, SAIC Volkswagen changed coaches, Chen Xianzhang was transferred to SAIC Motor Group Deputy Chief Economist and Deputy Director of Technical Committee, and Jia Jianxu, former general manager of Yanfeng Automotive Trim Systems Co., Ltd., took over as general manager of SAIC Volkswagen.
On May 12, SAIC-GM also ushered in a new leader, and Wang Yongqing, former general manager of SAIC-GM, was transferred to the deputy chief economist of SAIC, and the position of general manager was taken over by Zhuang Jingxiong, deputy general manager of SAIC-GM.
Similar to Chen Xianzhang, Wang Yongqing is now approaching retirement age. Since joining SAIC in 1990, Wang Yongqing has worked in SAIC Volkswagen, SAIC-GM Dongyue Automobile Co., Ltd., SAIC-GM Dongyue Powertrain Co., Ltd., since July 2014, Wang Yongqing has served as the general manager of Shanghai GM, starting a 9-year career as a leader, he is also known as "GM King" in the industry.
▲Wang Yongqing, deputy chief economist of SAIC
However, as the longest-serving general manager of SAIC-GM, Wang Yongqing's performance was not satisfactory.
SAIC-GM is the first automobile company in the Chinese auto market to exceed one million in annual sales, and it is also the fastest growing passenger car company in China. In the joint venture car companies, the top three sales were occupied by Nanbei Volkswagen and SAIC-GM for a long time, and SAIC-GM even became the first passenger car company in annual sales for several consecutive years, but these glorious moments occurred before Wang Yongqing took the helm.
In 2014, after Wang Yongqing took the helm of SAIC-GM, its sales never returned to the first position, and in the following years, SAIC-GM gradually declined.
In 2017, the news of SAIC-GM's Envision shaft breakage was exposed, and then many products of SAIC-GM's brands were also exposed to the phenomenon of broken shaft, and finally, SAIC-GM recalled 14 products of its three major brands in 2018 with a total of 3.32 million defective products.
Later, Wang Yongqing discontinued the production of Kaiyue and Cruze (four-cylinder engine), which were already well known to consumers and once the main sales force, and replaced them with Kovoze and Cruze (three-cylinder engine).
However, this change still failed to save SAIC-GM's decline, Wang Yongqing did not make more remedial measures in time, but began to let the three major brands of SAIC-GM take turns to reduce prices and promote profits, and the continuous price reduction promotions and low-quality performance made the gap between the once leader and the first echelon also widened.
Most importantly, Wang Yongqing did not realize the urgency of the new energy transformation, and he once expressed views such as "the new energy market is still in the trial and error stage" and "95% of fuel vehicles cannot be discarded because of 5% of electric vehicles".
In fact, it was the transformation tide of new energy vehicles that accelerated Wang Yongqing's transfer.
The newly appointed general manager, Zhuang Qianxiong, is also an old SAIC man, who has been working for SAIC for 27 years and has served in SAIC-GM and SAIC Group headquarters respectively.
As early as 1996, Zhuang Jingxiong joined SAIC-GM to participate in the establishment work, and successively served as the body regional maintenance and production manager of the automaker, the senior manager of the body area of SAIC-GM Beisheng Automobile, the senior deputy manager of the body technology and new projects of the manufacturing engineering department, the executive assistant of the company's executive committee, the director of the general manager's office, and the executive director of the purchasing department.
In 2019, Zhuang Jingxiong was transferred to SAIC Motor and successively served as the deputy director and director of the president's office of SAIC, and the general manager of the quality and economic operation department of SAIC. In 2021, Zhuang Jingxiong became the CEO of Shanghai Saike Travel Technology Service Co., Ltd.; In November 2022, Zhuang Jingxiong rejoined SAIC-GM as the company's deputy general manager and general manager of SAIC-GM Sales Co., Ltd.
▲ Zhuang Qixiong, general manager of SAIC-GM
At the same time, Lu Yi, former general manager of the quality and economic operation department of SAIC, will become the deputy general manager of SAIC-GM, responsible for marketing-related work. Lu Yi worked in Digital China and Ampgong, in 2005, Lu Yi was responsible for SAIC-GM's multi-brand market planning, around 2010, Lu Yi was transferred to Cadillac as the deputy director of the marketing department, around 2015, Lu Yi became the brand director of Buick, and then entered SAIC's overseas business, and was sent to the overseas North American market.
▲Lu Yi, deputy general manager of SAIC-GM
Promoting the smooth transformation of SAIC-GM and gaining a foothold under the tide of new energy vehicles is still a difficult task for the newly appointed Zhuang Qixiong and Lu Yi.
In addition to SAIC-GM, Dongfeng Nissan has also recently made high-level transfers. On April 26, Dongfeng Nissan Passenger Vehicle Company announced a new round of personnel appointments, due to the expiration of the term, Xin Yu will no longer serve as the general manager of Dongfeng Nissan Automobile Sales Co., Ltd. and the head of the headquarters of the Infiniti business unit of Dongfeng Nissan Passenger Vehicle Co., Ltd., the general manager will be Liu Xinyu, and the head of the headquarters of the Infiniti business unit will be replaced by Minoru Fujiki.
▲ Xin Yu
In 2018, Xin Yu joined Dongfeng Nissan and served as the head of the marketing and sales headquarters of Dongfeng Nissan Passenger Vehicle Co., Ltd., and then served as the general manager of Dongfeng Nissan Automobile Sales Co., Ltd. Prior to that, Xin Yu served as senior director of marketing and senior director of high-end car marketing of SAIC Volkswagen, and has rich industry experience in sales system, sales business management, automotive product planning, brand communication and innovative marketing.
In the first year that Xin Yu joined Dongfeng Nissan, Nissan achieved a peak sales in China, with annual sales of 1.564 million units, a year-on-year increase of 2.9%, surpassing Toyota's sales in China, of which Dongfeng Nissan passenger cars (including Nissan/Venucia) sold 1.3011 million units, a year-on-year increase of 2.8%.
However, Dongfeng Nissan has not had a good time recently. According to public data, the cumulative sales of Dongfeng Nissan in 2022 will only be 898,000 units, a year-on-year decrease of 20.9%, which is the first time that Dongfeng Nissan has fallen below the million-unit sales mark in nearly seven years, and at the same time, Dongfeng Nissan is also the car company with the largest decline among all Japanese car companies and even mainstream joint venture car companies last year. In the first quarter of 2023, Dongfeng Nissan's sales volume was only 151,000 units, a year-on-year decrease of 37.4%.
and Wenfei has a similar experience, serving for five years, both of them have made great achievements for their car companies, but finally left the scene, although the overall is "high drive low go", but on the one hand we can see the glorious achievements of the two, on the other hand, we also need to see the unstoppable tide of new energy behind it.
Interestingly, the successor Liu Xinyu is also from the SAIC system. In 1999, Liu Xinyu graduated from the Department of Automotive Engineering of Tongji University majoring in power, and then joined SAIC Motor Group, working in the supply chain and procurement department of SAIC Volkswagen. In 2019, Liu Xinyu officially entered the self-main board of SAIC, and in 2020, Liu Xinyu became the CEO of MG France, and it was in this year that France became the best performing region of MG in Europe, so SAIC promoted Liu Xinyu to CEO of MG Europe, and in the same year, MG's sales in Europe reached 113,000 vehicles, doubling growth. It can be found that Liu Xinyu has outstanding ability in overseas market expansion, and this may be a big help to Dongfeng Nissan.
▲Liu Xinyu, general manager of Dongfeng Nissan Automobile Sales Co., Ltd
In addition, there is news from Dongfeng that Shao Fengming, director of the content marketing department of Dongfeng Yueda Kia, will be transferred back to Yueda Group as the general manager of the commercial vehicle company, and the successor is waiting for the official announcement.
3. Volkswagen CARIAD reorganization, Bentley China changed coach
The CEOs of many domestic car companies have been changed, and foreign car companies have also changed. On May 9, Peter Bosch, former production director of Bentley, succeeded Dirk Hilgenberg as CEO of the popular software company CARIAD, where he was also responsible for finance, procurement and IT.
▲ Volkswagen CARIAD CEO Peter Bosch
Peter Bosch joined Bentley in 2017 as a member of the Bentley Brand Board of Directors, responsible for manufacturing; Peter Bosch is also a member of the board of directors of Scout Automotive, where he is involved in the manufacture of pure electric R-SUVs and pickup trucks in North America. Prior to joining Bentley, Peter Bosch was a consultant at Oliver Wyman, where he spent nearly seven years at the Volkswagen brand.
It is worth noting that the Volkswagen Group has almost restructured CARIAD's board of directors and has now fired all executive directors except the chief personnel officer, while Peter Bosch has joined the board with two software specialists.
The biggest reason for CARIAD's restructuring is that the software development progress that has been criticized for a long time is too slow, and Herbert Diess, former CEO of the Volkswagen Group, has also left.
In addition, the relevant person in charge of the Volkswagen Group in China has also been adjusted.
On June 1, Bentley Motors announced that Eric will succeed Percela as Executive General Manager of Bentley Motors Chinese mainland and Hong Kong and Macau, as well as Group General Manager of Volkswagen Sales Ltd. Previously, Everk first joined Bentley Motors China from April 2016 to December 2020 as Executive General Manager of Bentley Motor Chinese mainland and Hong Kong and Macau. For the past two and a half years, Eric served as Senior Vice President of Credit at Volkswagen in the United States, where he was responsible for customer experience strategy and sales.
▲Executive General Manager of Bentley Motor Chinese mainland and Hong Kong and Macau & Everwich Every, Group General Manager of Volkswagen Sales Co., Ltd
In other words, in order to accelerate the transformation of electrification, the Volkswagen Group not only replaced the CEO of the software company, but also reorganized the entire board of directors, which shows that its current transformation road is not smooth, of course, its determination to transform can also be seen. In addition, the Volkswagen Group also transferred Evershed, who had 4 years of experience in China, back to China, which shows that it faces competition in the Chinese market.
In addition, Nissan Motor recently announced that the current board of directors of Nissan Motor Company, Nissan Motor Corporation representative executive and chief operating officer Asivani Gupta will no longer serve as a member of the board of directors of Nissan Motor after his term expires next month. However, the official did not clarify whether he will continue to serve as the company's chief operating officer in the future.
In the CEO-level personnel changes, Qianhang Technology Taoji is also among them.
On May 25, it was reported that Tao Ji, CEO of autonomous driving trunk logistics company Qianhang Technology, had recently resigned, and the CEO position would be taken over by co-founder Ding Fei.
▲ Taoji
Taoji has only been with Qianhang Technology for 14 months, mainly responsible for managing operations, strategic direction, commercialization and other work. Founded in July 2021, Qianhang Technology focuses on L4 truck autonomous driving technology and commercialization. In October 2021, Qianhang Technology, which was established less than three months ago, received a total of 191.5 million yuan in angel round financing, and in April last year, Qianhang Technology completed a pre-A round of financing of 200 million yuan. However, a full year has passed since the last financing, perhaps Taoji's departure is related to this, for such a company that has not yet fully achieved commercialization, there are still many variables in Qianhang Technology.
Pony.ai CFO Lawrence Steyn also left in early March, and the CFO position was replaced by Wang Haojun. After leaving Pony.ai, Lawrence Steyn will join a New York private equity firm as a partner.
The departure of the CEO, the change of head, the reorganization of the board of directors, any one of these things is enough to stir up three waves in the circle. However, under the difficult situation, the organizational and personnel changes of various car companies can only be effective from the top down.
Second, many technical executives have been replaced by car companies to intelligent driving companies
In addition to the departure of many CEOs, the technical department has also become an important position for the current personnel flow in the car circle.
▲ Technical executive personnel change table
According to 36Kr reports, in early March this year, Liu Minghui, vice president of Xpeng Motors' powertrain, has now left. Liu Minghui previously served as Vice President of FAW Group's Technology R&D Institute, and has 8 years of vehicle performance development experience and 17 years of R&D experience in new energy vehicles and automotive electronic products.
▲ Liu Minghui
In August 2017, Liu Minghui officially became the vice president of Xpeng Motors, responsible for the company's power system work. When I first arrived at Xpeng Motors, the power team was only about 20 people, and everything was almost from scratch, and it was Liu Minghui who led the team to establish Xpeng's entire R&D system, product quality assurance and production system.
For BYD, which is very mature in the technology of Sanden, there are many shortcomings in intelligent driving.
According to 36Kr reports, on May 11, Wang Huan, head of intelligent driving research and development at BYD Planning Institute, has resigned, and his position is taken over by Han Bing, director of the electronic integration department. The intelligent driving development department responsible for Wang Huan was also spun off and integrated, and most of the more than 500 employees were shunted into the electronic integration department led by Han Bing. At the same time, Han Bing is also preparing BYD's intelligent driving chip design team.
▲BYD Wang Huan
It is understood that the electronic integration department in charge of Han Bing mainly develops operating systems, domain controllers, middleware, etc., and now, plus algorithm business, the team size exceeds 1,000 people. Together with the dual-mode system (mainly developing plug-in hybrid technology) center and intelligent network connection center, it has become one of the three core sectors of BYD Planning Institute.
▲BYD Han Bing
At the beginning of this year, it was reported that BYD will carry out large-scale organizational adjustments to the R&D institute and planning institute this year. In March this year, BYD also announced that it will deepen cooperation with NVIDIA to broaden the application scope of NVDIA DRIVE Orin central computing platform.
At present, the Academy of Engineering is planning to establish a number of new energy vehicle brand research institutes, including Dynasty Research Institute, Ocean Research Institute, Denza Research Institute, etc. In addition, BYD also handed over the research and development tasks of intelligent driving to the Planning Institute and the Fifth Business Department, and the general division of labor between the two is: the Planning Institute focuses on high-level intelligent driving, and the fifth Division is responsible for low-end intelligent driving.
With the sorting of resources, the intelligent driving R&D system of the Planning Institute is also being adjusted simultaneously, among which the largest R&D department, the Intelligent Driving Development Department (department code IDD), will face integration, and hundreds of employees in this department will also be diverted to other business departments.
Now it seems that Wang Huan's departure and Han Bing's preparation of the intelligent driving chip design team have just verified this news.
In addition, just a few days ago, Wang Weibao, the head of Jidu Auto Intelligent Driving, has also left, and the relevant work is presided over by CEO Xia Yiping.
▲ Wang Weibao
According to public information, Wang Weibao once served as the head of computer vision technology at Apple, founded the medical artificial intelligence company Singularity.AI in 2018, and joined Neolithic Unmanned Vehicle Company as chief technology officer in 2020. In August 2021, he joined Jidu Automobile, co-founded by Baidu and Geely, and is responsible for the intelligent driving business.
In mid-May, U.S. authorities announced charges against five cases involving Chinese and Russian citizens suspected of stealing technology and trade secrets, and it is unclear whether his departure is related to the allegations.
In addition, GM's official website announced on May 9 that Mike Abbott, former vice president of engineering for Apple's cloud services division, will officially join GM on May 22, 2023 as executive vice president of software business. He will report to GM Chairman and CEO Mary Bora. Abbott will lead the newly formed Software division, focused on developing vehicle and enterprise software technologies and solutions, and delivering digital services and capabilities to retail and commercial customers.
In addition to car companies, self-driving companies have also left a number of technology executives.
At the beginning of March, Chen Junbo, the head of autonomous driving at Ali Damo Academy, left, and soon after Chen Junbo left, he co-founded Youlu Intelligent with Gu Zulin, former CEO of Ali Robot, a team leader of Damo Academy, and Wang Jian, VP of Zhejiang University.com, to enter the field of outdoor cleaning robots.
▲ Chen Junbo
In addition, Charles Wang, Momenta's vice president of product engineering and development, has recently left, his Feishu account has been suspended, and there is news that he may start a business related to large models after his departure.
On May 17, Tucson Future announced the departure of Wang Lei, vice president of technology, and Wang Lei will officially leave Tucson Future on May 26, North American time, and his work will be taken over by Zhu Jing, senior vice president of software.
▲ Wang Lei
Wang received his bachelor's degree in mathematics and physics from Tsinghua University in 2006 and went to Georgia Institute of Technology to pursue a Ph.D. in computer science. Before joining Tucson Future, Wang Lei worked at Microsoft, Facebook, Instagram, Pony.ai and other companies. In July 2020, Wang Lei joined Tucson Future as PNP Team Manager, responsible for the forecasting and planning of driverless trucks. In March last year, Wang Lei became vice president of future technology in Tucson, responsible for sensing, positioning, planning, control, in-vehicle infrastructure, sensors and vehicle embedded systems, and reported directly to the then CEO Hou Xiaodi.
It should be noted that on May 5 this year, Tucson Future received a notice of delisting from Nasdaq because it did not submit the 2022 annual report and other relevant information in time, and if Tucson does not appeal the delisting decision in the future, then its common shares will be suspended at the market open on May 15, 2023, and all this may be related to the company's internal palace fight and US control. In early May, Tucson's future North American team reported layoffs, and after Wang Lei left, Tucson's North American team may also start a new round of layoffs.
On May 9, Jianzhi Robot announced that Pan Yifeng will serve as the company's vice president of technology as a partner, responsible for the intelligent driving product line. At the same time, the company announced the establishment of the intelligent driving product business department, with Pan Yifeng as the head of the department. Yifeng Pan is a Ph.D. from the Institute of Automation, Chinese Academy of Sciences, a founding team member of Baidu Deep Learning Lab, a founding team member of Baidu Unmanned Vehicle, and a former head of Baidu L4-Robotaxi sensing, prediction, regulation and control, and vehicle-road coordination technology, during which he served as the chief R&D architect of Baidu Apollo and the chairman of Baidu Intelligent Transportation BU Technical Committee.
Whether it is the era of fuel vehicles or the era of new energy vehicles, the core technology is the foundation of the development of a car company, and the core technology of new energy vehicles is mainly three electric and intelligent driving, and the recent changes in the technical executives of some car companies are mainly concentrated here.
Third, the sales growth rate is not up to expectations Marketing executives are under pressure
Car sales are almost the most intuitive reflection of the operation of a car company, and the decrease in sales will also directly affect the personnel changes in the sales department.
▲ Marketing executive personnel change table
In March this year, Liao Qinghong, Xpeng Motors' chief human resources executive and vice president of sales, was rumored to have resigned. As a new force sales champion in 2021, Xiaopeng's sales last year were not ideal, and this may also directly affect the departure of Liao Qinghong, vice president of sales.
▲ Liao Qinghong
In addition to Xpeng's poor sales, Lantu faces a similar situation. In 2022, Lantu Automobile delivered only 19,400 units for the full year, only about 62% of its annual sales target. Sales in the first four months of the year were only 9,021 units, which has not yet reached its target.
On May 14, Yu Fei, general manager of Lantu's sales, left the company, less than a year after he joined Lantu. Yu Fei used to work for Jiangling Motors, successively serving as sales regional manager and pickup truck brand manager. In May 2019, Yu Fei joined Great Wall Motor as the director of product planning, and in October of the same year, he became the deputy general manager of ORA brand; In July 2020, he was promoted to General Manager of Euler Brand Marketing; In October 2021, he was appointed as the general manager of WEY brand car brand.
▲ Yu Fei
In early April, Liu Zhanfei, Lantu's vice president of marketing, also left and recently joined Jaguar Land Rover as executive vice president of product management.
▲Liu Zhanfei, Executive Vice President of Product Management of Jaguar Land Rover
What's even more interesting is that there are also people who leave their jobs only during the "probationary period". Just on May 31, it was reported that Guo Tiefu, general manager of public relations of Great Wall Motor, had left on May 8, and Guo Tiefu had only joined Great Wall for 3 months, which can be said to have just passed the probationary period. Prior to joining Great Wall, Gotef worked for brands such as Audi, Bentley, Jaguar Land Rover, and then worked for Borgward, Gaohe and Lotus for a while.
▲Gotsuo
And at the stall where Gotiefu was exposed to resignation, the Great Wall and BYD were quarreling, and Gotiefu had left before this, and this public relations war had nothing to do with him, but the Great Wall was a little "leaky overnight".
It can be found that the competition in the automotive industry has been in a white-hot stage, and marketing executives have become the most direct victims of the failure of the competition of car companies, and even directly choose to withdraw from the car circle and start a new stove.
Conclusion: Executive turnover is intensifying
The first wave of personnel changes in the car circle this year has reached as many as 20, but I never thought that the second wave would intensify, and it has affected 30 senior executives, including 5 CEOs leaving, and many board personnel adjustments.
However, under the tide of vehicle electrification and intelligence, global car companies must make changes, from brand positioning, technology research and development, marketing strategy and other aspects of innovation, which means that major adjustments need to be made to the top organization and personnel of the enterprise, and the personnel turnover will intensify. In this way, this wave of high-level personnel changes is both unexpected and reasonable.
All in all, under the tide of new energy vehicles, the competition in the automotive industry will only become more and more fierce, and major car companies must select troops and prepare for this tough battle.