On May 8, 2022, the 300,000th Great Wall Gun Pickup Truck rolled off the production line at Great Wall Motor's Chongqing Smart Factory. This high-end brand of Great Wall pickup trucks has achieved a cumulative production and sales of 300,000 units in less than 3 years (the exact time is 32 months).
So, why can the Great Wall pickup truck be red with a "cannon"?
There are specializations in the art industry
When it comes to Great Wall Motors, everyone is familiar with its Haval SUV. As everyone knows, Great Wall Motors started with pickup trucks and later developed into SUV manufacturers. Therefore, in terms of pickup truck manufacturing, Great Wall Motors can be described as "specialized in the art industry". Great Wall Motor's brand concept of "professionalism, dedication and expert" is not only consistent in the field of SUVs; it is also vividly expressed in the field of pickup trucks.
Over the years, the Great Wall pickup truck is not only in China, but also the export volume has ranked first in sales for many years. After the quantitative change, it caused qualitative changes, and finally released the high-end brand of pickup trucks - gun pickup trucks on August 18, 2019, officially opening the pace of passengerization and globalization of pickup trucks in China.
Not only does the art industry have a specialty, research and development has accumulated, in terms of manufacturing, the Great Wall Cannon pickup truck is also produced in a new smart factory. As the production base of great wall artillery and the fifth full-process vehicle production base of Great Wall Motor in the world, Chongqing factory focuses on the concept of "green environmental protection, lean and efficient", strictly controls every link from parts screening to four major process processing, and then to off-line testing, to ensure that every Great Wall cannon product off the line can be delivered with high quality.
Undoubtedly, the Great Wall Gun pickup truck, whether it is technology accumulation, research and development strength, or manufacturing process, can be called the industry leader.
Marketing has a temperature
As a high-end pickup truck, as a pioneer in the passengerization and internationalization of pickup trucks, the Great Wall Cannon pickup truck can be described as quite attentive in marketing, so that consumers feel the temperature from it. This is mainly reflected in its experience marketing.
Great Wall Motors named and supported the Great Wall Gun Lua International Championship, the largest Lua race in Asia. As the best partner of Luya wild fishing, the Great Wall Cannon Pickup truck relies on the advantages of powerful tugboating, wading, off-roading, modification and so on, which well conveys the full interest of wild fishing life and vividly presents this lifestyle.
Of course, facing the target consumer group, the Great Wall Cannon pickup truck has heavily participated in a series of marketing brand activities such as "Helping Everest Measurement", "Escorting the Beijing Bicycle Race", "Himalaya Extreme Trail Running" and "Playing Alxa", accurately conveying the brand core of the Great Wall Gun pickup truck to the target consumer group.
In fact, for pickup trucks that can be off-road, pull goods, and can be home, how to guide consumers to develop a diversified lifestyle and better play with pickup trucks is the top priority of car company marketing.
The Artillery Alliance Riders Association has 31 provincial teams across the country, 800,000 fans of the Great Wall Gun APP, and six pickup truck academies, and the Great Wall Cannon and users really play together to jointly build a Chinese pickup culture base camp, so that pickup trucks can become a life, an attitude, and a spirit.
In summary, the Great Wall Cannon pickup truck not only has strong product performance, but also has a lot of temperature in marketing, which can quickly make the pickup truck catch fire in the market segment.
The market has just demand
With excellent products and accurate marketing, the market has no demand and will not have high sales. Through product layout and a variety of modification schemes, the Great Wall Cannon pickup truck has not only cultivated the market, but also injected vitality into the pickup truck market that is about to be completely lifted.
As a pioneer and pioneer in China's pickup truck industry, Great Wall Cannon has completed the construction of a full range of product lines, with a diversified product lineup such as passenger version, commercial version, off-road version, pure electric version, and a variety of modified versions.
The most typical case is that at the scene of the first anniversary of the Great Wall Cannon Electric Syllable Festival, a variety of modified versions of the Great Wall Cannon are lined up in a row, intuitively presenting the pickup truck lifestyle to consumers.
These models include: for heavy off-road players, the "black bullet" with aerodynamic suspension has attracted the attention of many men; the field gun and brigade gun carrying the special tent of the Great Wall Gun have gathered a group of family users; and the off-road gun wild fishing version with the speedboat has become the focus of the whole scene, showing a pure pickup outdoor lifestyle.
In this way, Great Wall Motors intends to expand the pickup truck circle and make the pickup truck culture the mainstream trend culture to meet the growing consumer demand of the pickup truck market.
There are numbers to prove it. The Great Wall Gun pickup truck was listed for two years, and the sales exceeded 200,000; in the following 8 months, it won another 100,000 sales.
It can be seen that excellent products, precise marketing and huge demand have created the sales height of the Great Wall Cannon pickup truck.
Write at the end:
It is precisely because the art industry has a specialty, the marketing has a temperature and the market has just need these three factors, the Great Wall Cannon pickup truck took less than 3 years to harvest 300,000 car owners, making the Great Wall high-end pickup truck a hit.
The 300,000th model to be rolled off the production line is the passenger gun trailer version, and the passenger gun and commercial gun trailer version are also listed at the same time.
How many consumers will realize the pickup dream?
(Author: He Shuguang)