From the perspective of the environment, the epidemic and the supply of parts and components can not keep up with in a short period of time is not easy to get a complete solution, even if the epidemic is effectively controlled, including chips and other parts supply can not keep up, it will last for a long time, so for car companies the test is still behind, after all, the impact of unfavorable factors has made consumers in addition to normal expenses, do not dare to blindly over-consume.
As one of the mainstays of domestic brands, the development of Great Wall Motors is obvious to all. As a VIP car company in the annual sales of millions of vehicles club, the single-brand strategy opened by Great Wall Motors has also gained, but the multi-brand strategy has also made Great Wall Motors' energy somewhat dispersed, seemingly having a strong competitiveness on the surface, but there are also more or less internal volumes between each other, and it is an indisputable fact that sales have entered the bottleneck period.
For well-known reasons, the automobile market in April made many car companies feel cool, and Great Wall Motors was no exception, according to the sales data released by Great Wall Motors, from January to April this year, Great Wall Motors' cumulative sales were 337,300 units, a year-on-year decrease of 21.67%. Among them, the sales volume in April was 53,777 units, a year-on-year decrease of 41.41%. Overseas sales of 7,733 units, this year's cumulative sales of 37,055 units. The decline in sales of Great Wall Motors in March this year is also obvious.
Great Wall Motors is also powerless due to the environment, but it is really not easy for Great Wall Motors to achieve such sales, after all, SAIC Volkswagen, SAIC-GM, and GAC Honda are worse than the market performance of Great Wall Motors. At present, Great Wall Motors mainly has five major automobile brands: Haval, Pickup, Euler, Weipai and Tank, of which Haval and Pickup are the sales heroes of Great Wall Motors.
In April, the specific sales of Great Wall Motor's single brand were: Haval brand monthly sales of 29125 units, a year-on-year decrease of 47.06%; Euler brand monthly sales of 3088 units, a year-on-year decrease of 58.69%; Wei brand monthly sales of 2293 units, a year-on-year decrease of 36.13%; tank brand monthly sales of 6065 units, an increase of 10.27%; Great Wall pickup trucks monthly sales of 13206 units, a year-on-year decrease of 34.62%.
From the above sales data, it is not difficult to see that the supply of auto parts cannot keep up with such unfavorable factors, and the impact on Great Wall Motors is still very large. As the Fixed Sea God needle of Great Wall Motors in terms of sales, there were 54534 units of Haval brand sales in March, and sales fell to 29125 units in April, and the month-on-month decline close to "waist chopping" was enough to show that the Haval brand was not small, so that it affected the "national god car" Haval H6 to return to the single-month sales crown of SUVs.
But one thing is undeniable is that in April, when the haval, euler and pickup brands declined year-on-year, the tank brand showed a year-on-year increase of 10.27%, but because the production capacity of the tank brand could not keep up, coupled with the lack of rich product lines, the sales contribution was limited, it was difficult to make up for the loss of sales of Haval and other brands, so the tank brand was also more than enough and insufficient. Although Wei brand's product line is relatively rich, its market performance is not too eye-catching.
Written in the end: Great Wall Motors is not wrong to implement a multi-brand strategy, but there is a saying in the anecdotes: five fingers are held together, and it is more powerful to play out. Great Wall Motors should integrate the five major brands into three major brands, after all, the more brands, the more it will lead to the distraction of the leadership, giving people a sense of losing sight of one or the other. In the volatile and uncertain market, whether it is big and complete, or less and fine, Wei Boss of Great Wall Motors really needs to think about it, you say?
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