In 2024, after a lapse of four years, the 18th Beijing Auto Show finally arrived as scheduled, the theme of this auto show is "to the new", and this "new" in my opinion is more of a "new face", in addition to a dazzling array of new cars, the biggest difference between this auto show scene and previous years, perhaps is that the "new" faces from foreign lands are more and more abundant, it is no exaggeration to say that the media, suppliers, and dealers from abroad seem to account for about 20% of the media day flow of this auto show.
After all, China has been the world's largest car market for more than a decade, and it is worth noting that China is now not only a major consumer of automobiles, but also the world's largest market for automobile exports. Among them, the tank brand, which has just been established for three years, has also contributed to the strength of the Great Wall Group and the tank brand, based on the local and going global, which has become an important step for the Great Wall Group and the tank brand. In March 2024 alone, the Tank 300 and Tank 500 models were sold to five markets around the world, including Russia and Australia. Liu Yanzhao, CEO of Great Wall Motor's Wei brand and tank brand, also said: "This year, globalization is the most important thing for us for tanks, and we must accelerate globalization. ”
It is indeed very exciting to see Chinese off-road brands going global. What's more, for a media like "Yue Play Cross-country", which focuses on off-road and outdoor life, it is even more difficult to hide the excitement. After all, the off-road vehicle market is a relatively "niche" segment, and the tank brand relies on the Great Wall Group's more than 30 years of experience and technology in the field of SUVs and off-road vehicles, and has successfully gained a firm foothold in this field by virtue of product stability and Hi4T's technical advantages. What is even more rare is that unlike the "volume" of the domestic market, in the international arena, the magic weapon of the tank is also the strength of the product. As far as product pricing is concerned, Liu Yanzhao said: "Overseas pricing is aimed at Toyota's off-road vehicles and the pricing in the target market. In Russia the launch price will be higher, and in the Middle East, the tank 500 will be sold more than the Prado. It is because our technology and experience, in a relatively mature market, have its value orientation and value perception. ”
And it is worth noting that although the tank brand is based on off-road, it is by no means only off-road. Gu Yukun, executive deputy general manager of the tank brand, said: "Tanks have strong off-road capabilities, but there are not many real off-road players in our customers, who can account for about 5%, and most of them are still those who yearn for the outdoors. In terms of the age of the customer, the Tank 300 is the youngest, probably just 30 years old. Tank 400, Tank 500 is 30 years old +, Tank 500 is about 34 years old, Tank 700 users will be more mature and have higher economic strength. "It is not difficult to see from the use scenarios and ages of users that the tank brand is indeed not only off-road, but also has more diverse user distribution and a wider age level, which makes the future of the tank have unlimited possibilities.
In addition, in the construction of the user ecosystem, the tank brand is also constantly innovating, Liu Yanzhao said: "When we make plans this year, we have also been thinking. Because, global dealers and many dealers present at this auto show have communicated with us before, and also brought some user KOCs to do the communication between car enthusiasts and clubs. Next, whether it is brand operation or club operation, it is possible to be staged in various regions of the world, and we hope to create a global tank ecosystem, on this platform, off-road is borderless. In Xishuangbanna, there were many international friends and Middle Eastern users who came to support the tank's activities, although due to language differences, there was a slight barrier to communication, but I could feel their heartfelt happiness to participate in the activities. In the future, our core target markets can communicate across borders through off-road clubs, tank ecology and platforms. ”
Based on China, based on off-road, and going global, the tank has started the pace of globalization, and I believe that the tank will have a better tomorrow.