Wuling Automobile released a new strategy to open a new journey of brand upwards SAIC-GM-Wuling courtesy of the picture
On February 22, SAIC-GM-Wuling held the 2022 Wuling brand conference in Shanghai, officially releasing the brand strategy of "China Wuling Two Wings Flying Together", and opening a new journey of brand upward with "User Wings" and "Technology Wings". The new strategy released by Wuling this time, "China Wuling" refers to the original intention and mission of Wuling people for building a national automobile brand; "two wings flying together" is to continuously improve the brand user experience and technical strength on the basis of the user's original intention, and create a better life for the user with innovative breakthroughs.
In addition to the release of a new brand strategy at the event site, Wuling Capgemini High Power Edition - Capgemini 280T equipped with a new generation of Ling OS Lingxi system was officially launched, and the new car power intelligence was renewed, and a total of 1.5T CVT automatic premium and 1.5T CVT automatic flagship 2 models were released, the official guidance price was 115,800 yuan and 125,800 yuan, respectively, before March 31, users can enjoy 5 luxury gifts of up to 10,000 yuan.
Wuling Capgemini 280T listed SAIC-GM Wuling courtesy of the picture
Capgemini 280T adheres to the world-class quality car manufacturing concept of Wuling Silver Standard, inherits the original product advantages of "Big Four", and is equipped with a new generation of Ling OS Lingxi system, which seamlessly responds to the main and co-pilot seat commands through top voice interaction, voice partition recognition and other functions, so that family members can get the most tacit care and companionship on the basis of enjoying the first class driving and riding feeling.
Wuling Capgemini 280T is equipped with a new 1.5T engine courtesy of SAIC-GM-Wuling
In addition, capgemini 280T is equipped with a new 1.5T turbocharged cylinder direct injection engine, a new generation of turbocharging technology to increase the power output to 290N m peak torque, which is the leader in the same class; the maximum horsepower of 177Ps, ranking the first echelon in the same class; the turbo intervention speed of 1000 rpm, also achieving the best in the same level, bringing users a more powerful power output experience.
Wuling Global Silver Label's first mid-to-high-end seven-seat family car Wuling Jiachen courtesy of SAIC-GM-Wuling
At the end of the event, Wuling also unveiled Wuling Jiachen, the first mid-to-high-end seven-seat family car of Wuling Global Silver Label.
After 36 years of development, Wuling has always adhered to the "user-centric" development concept, and has achieved excellent results at home and abroad with excellent independent research and development capabilities, distinctive product innovation concepts and open and inclusive development patterns. The number of global users of SAIC-GM-Wuling exceeded 25.5 million, with a cumulative sales of 1.76 million units in 2021, ranking first in the sales volume of national brand single car companies for 17 consecutive years.
After entering another new stage of development, Wuling will take the "User Wing" and "Technology Wing" as the core of the "China Wuling Two Wings Fly together" brand strategy, through the continuous improvement of user experience and technical strength, develop a comprehensive 2C user direct connection model, continue to deepen the needs of users, and open a new journey of brand upwards.