You can never doubt the marketing power of an influencer brand, if it starts to "live the whole life", there is nothing for other brands to do!
Recently, the internet celebrity brand Wuling Automobile has given everyone a "whole life", this time on the color of the car.
Want to know, so far, what colors have you heard? If we don't pay much attention to the launch of some brands, the colors we are familiar with may be seven colors of red orange, yellow, green, blue, blue, and purple, of course, in these colors, pink, light blue, dark blue, gray, etc.; if we pay more attention to the current conference of well-known brands, we may have heard of Tiffany blue, sapphire blue, ice sea blue, titanium silver black, champagne gold, moonlight silver, sky gray and other colors.
These colors mostly appear on luxury brands or mobile phone brands, they like to use more figurative products to trigger people's imagination, and most of the associative products have noble or rare meanings, so these colors will sound like a sense of luxury.
As Wuling Automobile, how should it have its own exclusive color? It seems that after others have used it, it is not good to use it yourself. Wuling Motors played a trick very good, encouraging netizens to define the color of Wuling Motors.
Through the summary, Wuling Automobile released five colors on the official account, namely slag ash, northeast silver, snail powder, black paint and black, and healthy code green.
These five colors do not have any sense of high-grade, but these colors are very stalked, very easy to be spread by netizens, plus people for this color naming method is still the first time to see, there is a "high sense of soil slag".
Why do these five colors have a lot of stems?
First, let's look at the color of "slag ash", which rubs Zhang Jiahui's heat. Many people have seen the game advertisement endorsed by Zhang Jiahui, and the more classic slogan is "Hello everyone, I am scum ash (Zhang Jiahui), it is a brother who will cut me."
Wuling Automobile itself is very terrier, and then associated with slag ash, it can be said that it is very Internet marketing thinking, it is difficult not to let netizens like and comment.
Let's look at the color of "Northeast Silver", which rubs the hot spot of Northeast Dialect. Because northeasterners like to pronounce "person" as "silver", it feels very clever to implant the color through the harmonic stem.
The color "snail powder" has a sense of nonsense, because snail powder seems to be difficult to associate with pink (slag ash, northeast silver is the same), just because there is a "pink" word in the name. It makes people a little confused, but it also makes people have a feeling of sudden enlightenment.
The name "Black" is a little worse than other color names, because people can instantly associate with some kind of pure black color. The word itself is also a stalk, but not a lot.
The color "health code green" still has a little meaning, because people now like their health code is green, and although this green is a little strange, it is too easy to be remembered.
A small idea can allow netizens and the media to spread independently, which is the success of Wuling Motors.
Of course, this is just the tip of the iceberg of Wuling Automobile's marketing. Remember the slogan of Wuling Motors? What people need, Wuling will build.
At the beginning of the epidemic, Wuling Automobile freed up its own production line to produce masks and brushed a wave of screens.
When more and more companies are entering new energy vehicles, Wuling Motors is also actively entering, but Wuling Motors is starting from the opposite direction of new energy vehicles. The company directly cut into the field of new energy vehicles that few people really pay attention to, and the advantage of this is that the competition is very small.
Those who are more high-end than Wuling Motors cannot be positioned within 30,000 yuan, and those who can make the car price less than 30,000 yuan are not famous for Wuling Motors. Therefore, the sales volume of Wuling Hongguang MINIEV launched by Wuling Motors is also very outstanding. In the March 2022 car sales rankings, Wuling Hongguang MINIEV rode to the top with sales of 47563 units, and nissan Xuanyi, which ranked second, sold only 27,373 units, which shows how successful this car is!
In order to meet the needs of users for large space and many saddles, Wuling Motors also launched Wuling Capgemini, the average price of this car reached 120,000, which is also an exploration of Wuling Motors for mid-range models, after all, although low-end cars are relatively large, but the profits are too thin to support the company's huge expenditure.
Although The Wuling Capgemini model is prone to fluctuations in sales, it is not a failed attempt.
Seeing the popularity of Wuling Automobile again, some people may blame the reason for its position in people's hearts. It is undeniable that the online paragraph about Wuling Hongguang has given Wuling Automobile a good mass base, but its marketing ideas do have very brilliant places and are worth learning.
This is the best of times, but also a worst of times, with the integration of capital thinking and innovative models, the whole world is your stage!
In the new business world, there are no eliminated industries, only eliminated products and outdated business models, and all commercial competition in the future will focus on product innovation and model innovation.
A company or a boss, if the shortage of innovation ability is doomed to lose in advance, remember that there is no innovation, where there is imagination!