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Slag ash, northeast silver, black paint and other body colors are coming! Wuling is worthy of the marketing genius

As the saying goes, "the people need what Wuling makes", and it has to be said that Wuling is indeed a "marketing ghost". Recently, Wuling has come out to live again, this time it is an interesting naming of the body coating of the Hongguang MINIEV GAMEBOY model, which has aroused the attention and hot discussion of netizens.

Slag ash, northeast silver, black paint and other body colors are coming! Wuling is worthy of the marketing genius
Slag ash, northeast silver, black paint and other body colors are coming! Wuling is worthy of the marketing genius

According to the information previously released by Wuling officially, Hongguang MINIEV GAMEBOY model uses gray, silver, pink, black and other common colors, but Wuling official names for these colors are very interesting, respectively, slag ash, northeast silver, snail powder, black paint hemp black, healthy code green, in the most grounded way to play out the sense of high-grade and humorous, making this model more attractive to consumers.

Slag ash, northeast silver, black paint and other body colors are coming! Wuling is worthy of the marketing genius
Slag ash, northeast silver, black paint and other body colors are coming! Wuling is worthy of the marketing genius

Wuling Hongguang MINIEV GAMEBOY is a product launched by Wuling in April this year, this car is more fashionable than other versions, more in line with the aesthetics of young people. Hongguang MINIEV GAMEBOY contains four models, the official guidance price range is 55,800 yuan - 69,800 yuan, and all four models are equipped with permanent magnet/ synchronous motors with a maximum horsepower of 41Ps and a peak torque of 110N·m. In terms of battery life, the model offers lithium iron phosphate batteries with a capacity of 17.3 kWh and 26.5 kWh, with a cruising range of 200 km and 300 km respectively.

Slag ash, northeast silver, black paint and other body colors are coming! Wuling is worthy of the marketing genius

Since the rise of Wuling Hongguang MINIEV, the domestic automobile market has emerged a large number of pure electric mini-cars, but are not inferior to Hongguang MINIEV, the sales of this car in March this year reached 41980 units, deservedly the first domestic car sales, the main reason is still cheap, as a city scooter is indeed very cost-effective.

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