In the relatively long-term 2003, the average price of fuel vehicles at that time was more than 100,000 yuan, and Chery broke through a Chery QQ model with a starting price of 49,800 yuan, with an annual sales of 100,000 units, and sales exceeded 1 million units in 8 years, which can be called a god car. But with the development of electrification, QQ has also fallen off the altar.
But in 2020, a micro-electric vehicle replicated the myth of QQ, it is Wuling Hongguang MINIEV, since the listing of a ride in the dust, the first month of sales reached 15,000 vehicles, half-year sales reached 23,762 vehicles, ranking first in new energy vehicle sales for 19 consecutive months.
Why is Hongguang MINIEV so popular? First of all, it solves the travel pain points such as traffic congestion, parking difficulties, and continuous rise in fuel costs, while consumers have also played a trick with MINIEV, relying on its own 80% modifiable area advantage, achieving a modification rate of up to 72%, and the subsequent macaron version is also out of the circle with "Wuling Girl".
Wuling has also seen many users based on the DIY modeling and modifications launched by Hongguang MINIEV. At that time, Hongguang MINIEV has been labeled as a "grocery cart", and the macaron version is mostly paid for by the female group. In the pursuit of trends and personality of young groups, especially the male group, Hongguang MINIEV does not seem to have much to hand, so SAIC-GM-Wuling adhering to the concept of "what the people need, Wuling will make", launched the Hongguang MINIEV GAMEBOY.
Thousands of collocations, personality first
Hongguang MINIEV GAMEBOY has launched a total of 4 theme cars, namely Hurricane Phantom, Jungle Crossing, Interstellar Roaming and Party Sweetheart, to meet the needs of different users. At the same time, SAIC-GM-Wuling launched the first domestic original personalized customization service platform "LING LAB", which can carry out game-style assembly of new cars, personalized customization and car purchase, social networking, providing 100,000 + DIY gameplay, after buying a car, there is no need to bother to think about how to highlight their own personality, bid farewell to unreliable modifications, an APP can generate your own personalized car with one click, "collision shirt" is impossible.
Considering the needs of users, this market has always been a mixture of fish and dragons, so Wuling directly recruited a group of young professional modification technicians on the "LING LAB" to serve users, and at the same time integrated major Tide creation accessories suppliers to create a more professional and systematic Tide creation platform.
Upgrade your strength and make your trip worry-free
Although the models previously launched by Hongguang MINIEV can be sold, the power, endurance and other aspects have indeed been complained about by some users, so the Hongguang MINIEV GAMEBOY version has given enough sincerity in hard power while upgrading the tide cool.
The vehicle data of the earlier macaron version is: 120/170KM endurance, 20kW motor, torque of 85 Nm, GAMEBOY version is upgraded to 200/300KM end life, 30kW motor, torque of 110 Nm, endurance and power have been significantly improved.
The macaron version has a charging time of 6.5/9 hours, and the GAMEBOY version is equipped with a 3.3kw charger as standard, and the charging time is 5.5/8.5 hours, which is faster to complete the charging process. In terms of space, the length, width and height of 2920* 1493 * 1621mm, the wheelbase of 1940mm has been upgraded to 3061 * 1520 * 1659mm of length, width and height, and the wheelbase of 2010mm has also satisfied more travel scenarios.
At the same time, the Rear Seats of The Hongguang MINIEV GAMEBOY support 5/5 minutes of independent reclining, and can also be reclined as a whole, maximizing the use of the rear space, and the trunk can reach a capacity area of 734L. The spatial performance is also eye-catching enough in terms of its body data.
Stylish appearance, factory is the peak
Since it is a model that focuses on the personality of the trend, the appearance of Hongguang MINIEV GAMEBOY must be outstanding. Obviously it did that too.
GAMEBOY's front face design is very personal, using a closed front grille transverse penetration, the center of the grille with a five-diamond luminous marker, the logo on both sides of the extended light band, there is a feeling of spreading wings and soaring, absolutely eye-catching. The headlights adopt a C-type design, symmetrically echoing the Wuling luminous index and light band, forming a three-dimensional line, and the taillight design adopts a very visually impactful X shape, which echoes the C-type LED headlights.
The roof lines stretch out and the lightweight suspension design brings a rich three-dimensional layered look. At the same time, the roof line naturally extends to connect the body, and the connection with the body is treated with blackened tones, which highlights the fashion and dynamic of the whole vehicle. Hongguang MINIEV GAMEBOY's wheels have a new dart design, and the wheels have been blackened. Coupled with the three-dimensional metal texture "GB" exclusive identity logo, the return rate is very high.
The luggage rack of the new car is also a major highlight, the three-dimensional hollow hexagonal design, angular, unique cool and very sporty, while the body with skirt and color embellished surrounds, three-dimensional, details are more exquisite.
Quality upgrades, new driving experience
The cool shape is ultimately floating in the appearance, and as a passenger car, driving is the foundation of the body. In this regard, Hongguang MINIEV GAMEBOY also did a good job. At the same time, we also test-drove the car, and the specific driving experience is also worth the price.
In terms of ride comfort, although the new car adopts an integrated seat design, it is still slightly thin due to the cabin space, but considering its positioning for short-distance travel, it is still acceptable.
The back space is also able to meet the needs of adults, and the passage in and out of the second row is more reasonable and will not appear too cramped.
The maximum performance output of 30kW/110N·m is significantly higher than that of Macaron's 20kW/85N·m, and the power reserve is more sufficient. From the actual test drive experience, the feeling brought by the power improvement is still relatively obvious, and the previous version of the model power will have a clear feeling of weakness when accelerating in the middle and rear section. The GAMEBOY version still has a large power reserve after a speed of 60 km/ h, and is more confident when completing the overtaking action.
In the initial stage, gameboy's power output is still relatively linear, and the smoothness is also good. The electric gate will not respond too aggressively and smoothly, and will not cause discomfort to the driver and passengers. In addition, GAMEBOY is also equipped with a sport mode, after adjusting to the sport mode, the acceleration of the rear section of the vehicle will be more active.
GAMEBOY's chassis has a good performance of the fine vibration on the road surface and the speed bumps, although it is certainly not as good as the family car and SUV model, but at this price point it is not lost to the opponent.
Hongguang MINIEV GAMEBOY in the cool appearance, but also has a good driving experience, can be regarded as "inside and outside repair", perhaps this is the "god car" should have.
Write at the end:
As a sales officer, Hongguang MINIEV can have such amazing sales without Wuling's insight into consumers, the classic model that solves the pain points of travel, the macaron model that caters to the female market, and the GAMEBOY version that meets the personalized needs of young consumer groups. In this era of innovation, vehicles need to have more possibilities while meeting the needs of travel, and Hongguang MINIEV GAMEBOY is the full score answer sheet handed over by Wuling.