On April 12, the 2024 China Automobile Forum was successfully concluded in Jiading, Shanghai. As the industry's first high-end professional and authoritative event focusing on motor sports culture, the theme of this forum is "Creating a New Era of Motor Sports Culture", and high-end authorities such as government leaders, global car company leaders, and elites in automobile and related industries gathered together to focus on key issues, take the pulse of development trends, and discuss the rapid development of China's automobile sports culture.
From big to strong, China's automobile sports culture is indispensable
As the world's largest automobile market, the development of China's automobile industry should require a corresponding automobile culture industry ecology. Automobile sports is a comprehensive embodiment of the strength and cultural strength of a country's automobile industry, and it is also one of the important symbols of the development of the automobile industry and the development of the automobile industry.
With the upgrading of domestic automobile consumption, the attributes of automobiles as a means of travel are getting weaker and weaker, but they have become the bearers of young users' "individual attitudes" and "lifestyles", which has also given birth to the explosive development of China's automobile sports culture, and has become a new outlet for people's leisure consumption, which has been supported by favorable policies and local initiatives.
In recent years, the State Council and other relevant ministries and commissions have successively issued relevant policy documents to fully promote the development of motor sports and automobile market consumption. During the two sessions this year, Li Shufu, a member of the National Committee of the Chinese People's Political Consultative Conference (CPPCC) and chairman of Geely Holding Group, submitted a proposal on further supporting motor sports and promoting the high-quality development of the automotive aftermarket, focusing on the development of China's motor sports. The just-concluded 2024 China Automobile Mountaineering Championship Hanyin Station has received strong support from the local government, the Sports Bureau, and the Culture and Tourism Bureau.
The vigorous development of domestic automobile sports culture is at the right time, and it also gives major car companies room to show their strengths. Geely Automobile, Lynk & Co and other car companies have taken the lead in carrying the banner of motor sports culture, and through the focus and continuous investment in automobile events, more people have felt the culture and charm of motor sports, helping China's automobile sports to a new level.
Deeply cultivate the culture of motor sports, so that performance is really popular
In the field of motor sports culture, Lynk & Co has always been at the forefront of Chinese brands, which can be described as a pioneer in the true sense. At the forum, Mu Jun, deputy general manager of Lynk & Co Sales Co., Ltd., delivered a keynote speech on "Lynk & Co Autosports Empowers Brand Marketing", sharing the wisdom and innovation of Lynk & Co in the field of motor sports culture with the industry.
"In the past 8 years, Lynk & Co has done a great thing in motor sports, winning 6 championships in the world's top touring car events!" As Mu Jun said, Lynk & Co is the first Chinese brand to participate in the top international touring car events, not only creating a brilliant achievement of "six championships in five years", but also refreshing the new history of Chinese drivers driving Chinese cars to the highest podium, showing the world the strength of Chinese brands and Made in China.
Of course, if any sports culture wants to truly achieve sustainable development, it cannot be separated from the experience and participation of all people. How to accelerate the popularization of motor sports, Mu Jun gave the "Lynk & Co Plan": "Lynk & Co takes the world's top touring car championship as the starting point, extends the spiritual totem from top to bottom, and establishes the Lynk & Co motor sports system!" Through the two-line development pattern of "real track + cloud track", Lynk & Co realizes a closed loop of online to offline performance experience, so that the motor sports culture can move from the "spire" to the public, and the performance is truly popular.
Online, Lynk & Co provides online racing enthusiasts with new advanced tracks through various forms such as racing games, racing simulator experiences, and racing events, so that more young users' dreams of "e-sports racers" can be realized, and a road to the advancement of performance love from online to offline is created.
For the majority of motorsports enthusiasts, Lynk & Co has set up pan-motorsports such as track days, speed driving, race photo training, and peak driver series, and for professional motorsports practitioners, "Lynk & Co Car Challenge", "China Auto Mountaineering Championship" and "CEC (China Auto Endurance Championship)" It provides them with a high-level racing platform, and for the top drivers, Lynk & Co provides a promotion channel for the TCR series, meeting the needs of different motorsports enthusiasts and cultivating outstanding talents for Chinese motorsports.
Mu Jun pointed out that "Lynk & Co spares no effort to promote motor sports and always advocates safe driving!" With a series of experiential activities such as track training, modification exhibition, venue delivery, ice and snow training as the entry point, while accelerating the popularization of motor sports, the concept of safe driving is deeply transmitted, all of which are a true portrayal of Lynk & Co's efforts to create a cultural innovation in motor sports for users.
Feed back the "street" with the results of the "track" and empower the healthy development of the modification industry
Born on the track and racing on the street, Lynk & Co also insists on using the experience and data on the field to continuously feed back the technology of civilian vehicles, so that the "track" characteristics of Lynk & Co can achieve "street" mass production. For the development of the mass-produced car modification industry in recent years, Mu Jun gave a professional interpretation, "not that sports cars can't afford it, modification is more cost-effective", modification business can be divided into two categories: improvement and performance, the market demand for appearance modification is strong and the prospects are broad.
How should OEMs enter the modification industry, Mu Jun analyzed, the advantages of vehicle companies are that they have announcement qualifications, brands, and high-end positioning, and can expand their business in depth around the two aspects of modified vehicles and modified parts. However, he also pointed out that the lag and blank in the modification of the continental automobile management system have become the biggest constraint to the development of the industry, "Lynk & Co appeals: clarify the attributes of the automobile modification industry, establish the automobile modification management system and technical standards, and promote the rapid development of China's automobile modification industry!"
Finally, Mu Jun said, "Lynk & Co hopes to become a pioneer in China's legal modification", and implored the competent authorities to allow the kits in the 03++ and 03+ announcements to be used in the whole 03 series, so as to meet the needs of users for upgrading and modification while promoting the healthy development of the entire modification industry.
As a leader in the automobile culture movement, Lynk & Co's exploration and practice in the field of automobile culture sports has aroused wide resonance at the forum. In the future, Lynk & Co will insist on giving back to the civilian population with racing technology, continue to promote the popularization of track events, tap and cultivate more professional motor sports talents, and make China's motor sports culture shine in the world. The 2024 Lynk & Co Peak Driver Race Tsinghua on April 13-14 and the 2024 TCR World Tour Italy on April 19-21 will also be held as scheduled.