Car stuff (public number: chedongxi)
Author | Little Cui
Edit | Juice
Chedong news on February 22, recently, some media reported that Xiaomi car marketing head Zhou Yu left, Xiaomi responded that the departure was due to personal and family reasons.
In August last year, Zhou Yu, former deputy general manager of SAIC-GM-Wuling Sales Company, officially joined Xiaomi as the head of marketing and reported directly to Lei Jun.
First, eight years of sales no one knows a MINIEV all over the world
In 2011, Zhou joined SAIC-GM-Wuling.
In the first eight years, Zhou Ju worked almost all in the company's grassroots positions. It wasn't until 2019 that he became the director of the marketing center of SAIC-GM-Wuling Sales Company, and then Zhou Yu was promoted to brand and marketing director of SAIC-GM-Wuling Motors Co., Ltd. in just one year. Soon, Zhou Yu was promoted to deputy general manager of SAIC-GM-Wuling Sales Company.
▲ Zhou Zhao
Ten years of polishing, finally into a "sword", and this "sword" is the domestic well-known Wuling MINIEV, although the domestic micro electric products are stacked, but can achieve a monthly sales of more than 30,000, loved by young people is the only one. With the popularity of Wuling MINIEV, Zhou Ju's extraordinary skills in automobile marketing have gradually been known to the public.
In addition to creating a series of marketing of phenomenal products Wuling Hongguang MINIEV, Zhou Yu has also made outstanding contributions to Wuling's cross-border promotion. It can be said that Wuling's widely acclaimed marketing in recent years has left Zhou Zhao's figure. His career journey of more than ten years at SAIC-GM-Wuling has also made him an important figure in SAIC-GM-Wuling.
However, in July last year, Zhou Ju announced that he would join Xiaomi to make cars, and even an informed source introduced that Xiaomi actually gave Zhou Ju the treatment or general manager level.
At that time, the industry believed that for Xiaomi Auto, which is also committed to the creation of "national cars" and also needs to play fan marketing and cross-border marketing, Zhou Yu should hit it off with Xiaomi. Even the industry generally believes that the addition of Zhou Ju means that Xiaomi Auto has begun to layout on the sales side.
However, after only seven months with Xiaomi, Zhou Ju chose to leave. Although Xiaomi's response to Zhou Yu's departure was due to personal and family reasons, we do not know whether there are other factors in the meantime. And Zhou Yu himself also said that he will return to Wuling.
Second, recruiting talents Xiaomi has gathered many car experts
In addition to Zhou Ju, there were also some important personnel changes before Xiaomi built the car.
▲Yu Liguo, the current vice president of Xiaomi Auto
In the second half of 2021, Yu Liguo, former president of the Extreme Fox Business Unit, joined Xiaomi Automobile, and the joining department was the Automotive Department and the Comprehensive Management Department. On January 14, 2022, Yu Liguo officially assumed the position of vice president of Xiaomi Automobile and political commissar of Xiaomi Automobile Beijing Headquarters, responsible for coordinating the comprehensive management of Xiaomi Automobile, the promotion of special business, and the organization and talent construction of Xiaomi Automobile Beijing Headquarters.
Yu Liguo has successively served as the director of the strategic planning department of BAIC Group, a member of the party committee of BAIC New Energy, the executive deputy general manager of BAIC New Energy, and also served as the chairman of Blue Valley Smart Energy Company and the president of ARCFOX Business Unit. He has helped Blue Valley Smart Energy carry out electric vehicle swapping stations and power battery echelon utilization. During his tenure at BAIC, he led major projects such as incubating the joint venture between BAIC New Energy and Didi Chuxing, and cooperating with Huawei to establish the 1873 Davis Innovation Lab.
In addition, in June 2021, Hu Zhengnan, former president of Geely Research Institute, resigned as president.
Subsequently, Hu Zhengnan joined Shunwei Capital as an investment partner, and the legal representative of Shunwei Capital was Lei Jun. Because of this, Shunwei Capital has also maintained numerous strategic cooperation with Xiaomi for a long time.
Industry insiders believe that Hu Zhengnan's entry into Lei Jun's Shunwei Capital may be related to the prelude to Xiaomi's car-making, and Hu Zhengnan's lack of choice to directly join Xiaomi Automobile may be related to the non-compete agreement.
Conclusion: Stepping into the middle and back field, personnel changes may affect the overall progress of Xiaomi's car manufacturing
Recently, Xiaomi's car manufacturing can be described as suffering one hit after another. The rumor that "Xiaomi's car manufacturing will be stopped", the leakage of internal data, and the departure of Zhou Ju this time, will more or less have a certain impact on the overall progress of Xiaomi car manufacturing.
▲Fans create pictures of Xiaomi cars
Zhou Ju's departure may also have an impact on the layout of Xiaomi cars on the sales side.