Text\Blue Cham
At the 2020 Guangzhou Auto Show, Li Yong, general manager of GAC Trumpchi Sales Company, said publicly in an interview: "Buying Trumpchi in the future is three points: quality, service, and technology. The implication is well understood, that is, GAC Trumpchi will exert efforts in quality, service, technology and other aspects to improve customer satisfaction.
However, in 2021, GAC Trumpchi's GS4 entered the TOP10 of the SUV complaint list of the year, ranking third with more than 600 complaints. Not only did it damage the reputation of GS4, but it also cast a shadow on Li Yong's so-called "quality" and "service".
Judging from the complaint statistics of "Car Quality Network", the main problem of GS4 is still concentrated in the gearbox, including the gearbox setback and the gearbox noise. A Trumpchi GS4 owner complained in February: "The 2-gear non-jump gear has been stuck with a jitter click, acceleration does not go, the gearbox leaks oil, often lights up, maintenance five or six times are perfunctory past is not solved." ”
Similar complaints are not uncommon in the car quality network, especially the dual-clutch gearbox equipped with the original GS4, which has caused many car owners to complain, and has "contributed" a considerable number of complaints to GS4, which is also an important reason why GS4 has repeatedly appeared on the complaint list.
Of course, in addition to the transmission problem, the GS4 also has complaints of engine oil leakage, body rust, paint foam cracking, and audio-visual system failure.
For example, a 2022 Zhixing Technology Edition GS4 owner complained: "The left and right cameras are also blurred during the day, there are safety hazards when turning and reversing, after understanding that the 360 panoramic camera of this model has been downgraded compared with 21 models, it is recommended that the manufacturer give a solution, after all, the 360 panoramic image is used when reversing the bend, for common functions, it should be responsible for consumers and drivers, and the dealer did not make a clear explanation when selling this model introduction, informing users of details." I hope that the manufacturer will solve the problem of the vehicle for free. ”
In the author's opinion, whether it is the original GS4 that uses a dual-clutch transmission, or the second-generation GS4 that has replaced the 6AT gearbox, or even the 2022 GS4, the complaint itself can explain two problems, one of which shows that the car's product has room for improvement, which affects the driving and car experience of the owner to a certain extent; the other also shows that GAC Trumpchi is not good enough in handling customer complaints and improving customer satisfaction, so it is only to let GS4 enter the complaint list TOP10. Product problems continue to ferment.
In fact, it now seems that these problems may have had an impact on GS4 sales.
Public sales data from Sohu Auto shows that the cumulative sales of Trumpchi GS4 from January to December 2021 were 72,087 units, with an average monthly sales of only more than 6,000 units, which can be described as "unbearable". In 2022, GS4 sales have picked up, with sales reaching 10,163 units in February and more than 20,000 units in January-February.
However, it must be pointed out that although the sales of GS4 have picked up, the gap between the sales of the same level competitors such as Haval H6 and Changan CS75 in the past two months is still obvious. As the "second oldest man" who once sold 30,000 units a month, GS4 still has a long way to go to regain its former glory.
As the humerus of GAC Trumpchi, the status of the GS4 is obviously unquestionable. Although at present, GAC Trumpchi has also launched the new GS8 and new talents such as M8, M6 and Shadow Leopard, especially new products such as M8 and Shadow Leopard have achieved good market results and response. However, in comparison, the position and importance of the market segment in which GS4 is located is still irreplaceable. For GAC Trumpchi, when welcoming new friends, we should not "forget" old friends.
Write at the end:
The reasons may be complicated, but in terms of the current actual performance, Trumpchi GS4 is indeed encountering some problems, for car owners, they may be large and small troubles; for GAC Trumpchi, they should be the "first priority" to be taken seriously; for Li Yong, general manager of Trumpchi Sales Company, they are how to "buy Trumpchi is three points: quality, service, technology" is the "touchstone" of how to implement "buyIng Trumpchi is three points: quality, service, and technology".
315 is approaching, I hope that the problems of car owners can be solved as soon as possible, I hope that GS4 will return to the peak, and I hope that GAC Trumpchi will go to a higher level.
(This article is originally produced by the editorial department of [Auto Industry] New Media, the author of this article is Lan Zhan, and the source should be indicated when reprinting)