The J.D. Power Customer Satisfaction Survey in the United States is a survey of customers three years after purchase, and the lower the score, the higher the quality satisfaction. And this list used to be in the top few by Japanese brands, Lexus, German brands Porsche for a long time.
As an ordinary brand, it is difficult to enter the top few of the customer satisfaction survey list. Because ordinary brand cars are subject to cost reasons, it is difficult to sell cheaply, but also to have stable product quality and as few problems as possible.
In 2022, after the release of the J.D. Power customer satisfaction survey in the United States, the first place was Kia Motors.
In addition to Kia, Korean brands perform well on the list, modern third, and Jenisses fourth. Also outstanding on the list are Buick (second), Toyota (fifth) Anderson (sixth).
Considering that Hyundai, Kia, and Lexus are all brands of hyundai motor group, this achievement also proves that hyundai motor group does have a good strength in product stability.
And through this quality survey, Kia surpassed high-end brands, Lexus Watch, Porsche, etc., and won the Best Brand Award. For the first time in history, ordinary non-luxury brands have surpassed luxury car brands to occupy the first place. In addition, The Geniseses rose three places from the previous year, surpassing Lexus (159 points) to become the most consistent model of luxury brand quality.
As a result, Hyundai Motor Group scored the highest average of 15 automotive groups worldwide (147 points), beating Toyota (158 points) and General Motors (172 points) to rank first.
In terms of different models, Hyundai Shengda won the best quality award with the first medium-sizeD SUV, the first in the Sonata medium-sized sedan, and the first in the Kia Sorento medium-sizeD SUV. Next, Hyundai Motor Company's Elantra also won the first place in the compact sedan segment, Tucson and Kia Sportage won the first place in compact SUVs, Kia Soul small SUV, and Kia K5 won the outstanding mid-level car quality award.
Foreign media have given positive comments to the market research results. Words Auto said, "Korean brands took over three of the top five and dominated the charts. ”
But on the other hand, Kia's performance in the Chinese market can be said to be worse than a year, fortunately, in 2022, Kia will usher in a major turning point, after the withdrawal of Dongfeng shares, Dongfeng Yueda Kia will become Yueda Kia. Kia plans to make this year the first year of its rebound in China. To this end, the new cars launched this year will apply a large number of safety and new technology specifications to enhance marketability, and reorganize the main sales models into global strategic models such as carnivals and sporting events. In addition, starting from next year's EV6, it plans to launch a new electric model in the Chinese market every year, and create a lineup of six exclusive electric models by 2027.