Based on the outstanding market performance in 2021, in 2022, the BMW Group will continue to focus on the needs of Chinese customers, continue to focus on new products, brand experience and customer satisfaction, and plans to launch 26 new products covering BMW main brands, BMW i and BMW M, MINI and motorcycle segments.
Innovative BMW iX
In 2021, the BMW Group will work together with its dealer partners to set a new sales record in the Chinese market. Through digital empowerment to improve operational efficiency and resolutely implement the "customer-centric" operational strategy, BMW's customer satisfaction indicators have also reached the highest level in the calendar year. At the same time, BMW continued to promote the dealer network upgrade project, successfully carried out large-scale brand activities such as the "Universal Beijing Resort" cooperation, and further approached customers through digital platforms such as the My BMW App, enhancing the young, dynamic, innovative and sustainable development image of the BMW brand, laying a good foundation for the development of the new year.
Innovative digital technology
In 2022, BMW will make simultaneous efforts in the two areas of fuel vehicles and electric vehicles. The flagship series will usher in the seventh generation of BMW 7 Series, leading the market trend with new designs and innovations that are more forward-looking and more in line with the needs of Chinese customers. The BMW 8 Series and X7 will also usher in important product upgrades, while the new BMW 2 Series will also meet the expectations of fans with pure driving fun. BMW's domestic model array will also usher in blockbuster products, two of which have been published in the directory of the Ministry of Industry and Information Technology.
Innovative BMW iX3
The BMW i brand will reach a new peak in 2022. The BMW iX3 will continue to lead the market segment after the mid-term overhaul, with the innovative BMW iX, which was only announced at the end of November, to gradually complete the model mix, while the addition of three new products, including the innovative BMW i4, will increase the BMW pure electric vehicle array to five models. These products not only have BMW's unique electric driving fun, but also lead the trend of new energy vehicles with the concept of sustainable development of the whole life cycle, giving THE BMW brand a green brand connotation.
Innovative BMW i4
In addition, 2022 will mark the 50th anniversary of the BMW M brand. In addition to exciting products, BMW M will launch a series of online and offline brand activities to highlight the essence of BMW's brand and release the enterprising pride of Chinese customers. The MINI brand will further strengthen the original spirit, unique personality and community culture with a variety of well-designed personalized models, paving the way for future development. BMW Motorcycle will also release three new models, including an all-electric model, to bring a more diverse and personalized experience to customers who are chasing freedom and riding life.
2022 will also be a year in which the BMW Group will continue to be "customer-centric" and continuously improve the customer experience. The dealer digital platform will be further promoted and improved; the dealer network "Lingchuang" project will also be stationed in more dealers; and the "BMW i Experience Store" built for the BMW i brand will also start piloting in Beijing and Shenzhen.
China is the BMW Group's largest market in the world, as well as the world's most dynamic and innovative market. The BMW Group will adhere to the customer-centric, focus on electrification, digitalization and sustainable development, and continuously meet the increasingly diversified and personalized needs of Chinese consumers with rich, emotional and innovative products and high-end services.
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