Bmw will pilot the BMW i Experience Store in the city center

Recently, it is reported that with the deepening of the "BMW Network Creation Project", BMW will work with dealers to pilot the BMW i brand exclusive experience store in the city center, highlighting the harmonious coexistence of "people, cars and nature", and bringing customers a new experience through the ultimate environmental protection design and the latest digital tools.

Exclusive experience store for the BMW i brand

It is reported that the first two BMW i exclusive experience stores will first land in Shenzhen and Beijing, and will be named "BMW i Shenzhen" and "BMW i Beijing". In order to highlight the concept of environmental protection, the floor of the experience store is made of recycled materials, and the wall materials are also made of fully biodegradable materials. The experience store will also adopt a modular production method to minimize the noise and environmental pollution caused by construction. In terms of store shape, the exterior wall of the experience store adopts a diamond-shaped cutting shape, and with the luminous canopy that simulates the change of natural light, it is simple and beautiful at the same time, but also reflects BMW's support for environmental protection.

In addition to exhibiting BMW's electric brand models, bmw i exclusive experience store will also learn from the model of domestic new energy vehicle companies such as Weilai and Xiaopeng, relying on the dealer service system, providing customized test drives, sales and charging services to meet customer needs in a more flexible and convenient way. In addition, the experience store will also become a place for customers and car fans to interact leisurely, not only to experience a variety of boutique snacks, but also to hold entertainment activities such as car friends' gatherings and parties.