It is reported that in June this year, BMW South District will open the 2022 BMW South District Light Picking Tour in Sanya. As the first event of bmw's immersive cultural experience platform in the south district of BMW this year, we will take the BMW i brand full range of models all the way through the hinterland of Qiongzhong Island, so that customers can fully feel BMW's concept of sustainable development in the product and activity experience, and jointly explore a new definition of future luxury.
Since last year, BMW South District has created an activity platform for customers to experience the immersive culture, and in each activity, it is committed to allowing customers to feel the charm of brand culture in the harmonious coexistence of people, cars and nature, and strengthen the common belief in mutual integration and interoperability, and move forward with love for a sustainable future.
Practice corporate responsibility to lead customers in a green luxury travel experience
Responsibility is the driving force for moving forward, injecting a steady stream of vitality into the sustainable development of enterprises. The BMW Group firmly supports the 1.5-degree temperature control target set out in the Paris Agreement and proposes to reduce the average life cycle carbon emissions of bicycles by 40% compared with 2019 by 2030, reducing carbon emissions by 200 million tons. BMW South actively implements the BMW Group's commitment to carbon reduction, strives to provide customers with sustainable products and services, and integrates the concept of sustainable development into various activities through innovative forms, and works with customers to explore more sustainable lifestyles and share social responsibility.
At last year's well-received new BMW 5 Series owners gilded time event in Guangzhou, BMW South District specially selected a scientific and technological green planting base, with the help of a series of immersive green life experiences such as space planting warehouse, soilless cultivation, "future family plant factory", etc., to convey the integration of man and nature, and advocate sustainable life awareness and social responsibility to car owners and children.
In addition, in order to present the BMW Group's rich electrification products and experiences, BMW South District actively carried out the "Beyond Electric BMW i Inspiration Space" activity, with pioneering forward-looking design, insight into the future of travel concept and sustainable future luxury, comprehensively building a new world of future travel "beyond electric", bringing customers in the South Zone a new experience of green luxury beyond the senses.
BMW South District has always focused on the heart, discussing and sublimating the understanding of a sustainable future in the interaction with the owner, and interpreting the new attitude of perfectly integrating brand responsibility and owner responsibility.
Customer-centric approach to a sustainable future
Innovation is the source of BMW's progress. All along, BMW South District has been in order to achieve brand sublimation, constantly innovate brand experience, bring new value and connotation to products and services, create emotional bonds in communication with consumers, and become an inexhaustible driving force to understand each other.
As a brand with a responsibility for a sustainable future, BMW hopes to pass on the concept of sustainable development to more consumers, practice social responsibility with customers, and create a sustainable and beautiful life for themselves and the next generation. In the future, BMW South District will continue to be customer-centric, from products, services to experience, fully integrated into the concept of sustainable development, deeply stimulate the emotional resonance of the brand and customers, in a multi-dimensional brand experience, to go to a sustainable future!