Editor-in-Chief | Zhang Kehuan
Edit | Qin Yiyong
Author | Chen Shuhao
Reports from The GreatAuto
Just as the Mercedes S-Class perfectly interprets the "luxury" of mercedes Benz, the BMW 3 Series is regarded as the soul of BMW's reputation as "driver". However, the "conventions" of these fuel vehicle eras are gradually being broken by the "fearsome afterlife" of the new energy vehicle era. Now, another "afterlife" has broken through.
On March 31, BMW's first all-electric medium-sized sports sedan, the new BMW i3 (eDrive35L model), was officially launched at a suggested retail price of 349,900 yuan. Compared with "electricity", we are more concerned about: what kind of quality connotation will this pure electric medium-sized sports car carrying the BMW 3 series sports mantle and the pioneering and innovative spirit of the BMW i brand bring to daily travel?
When BMW 3 has an extra "i" in its name
Where are the 3 series of motor genes after "electricity" touch?
The new BMW i3 looks so familiar, only because its fuel-like appearance does not seem to be so "innovative". But the truth is, we need to be good at finding "different" eyes.
The newly evolved "Angel Eye" headlights coupled with the powerful new eyebrow design, especially the eye-catching, BMW i family's signature fully enclosed "double kidney" grille design, make the new car exude a unique temperament.
The lower lines of the body side have also been newly interpreted, and perfectly blended with the new style of "shark gill" deflector, further optimizing the aerodynamic performance of the vehicle and outlining the elegant and sporty temperament of the new BMW i3. The side skirt of the vehicle also applies a black design, and the double contrast color is dynamic and eye-catching, vividly interpreting "born to be sporty".
In addition, the newly designed rear surround, the new style of 19-inch aerodynamic wheels and low roll-drag tires, and the rear diffuser profile (new trapezoidal design) placed on both sides of the tail further fill the sporty atmosphere.
However, under the exquisite appearance, people are still most concerned about the new BMW i3, which inherits the essence of the BMW 3 series of sports.
Before answering this question, it is necessary to understand what hardcore configurations are available in the new BMW i3.
In terms of power, the new BMW i3 adopts the fifth generation bmw eDrive technology and excitation synchronous motor, the maximum output power is 210 kilowatts, the peak torque is 400 Nm, and the single motor drive can drive the vehicle to achieve a 100 km acceleration of 6.2 seconds.
The new car is equipped with a 70 kWh high-nickel ternary lithium battery pack, and the cruising range under CLTC standards reaches 526 kilometers.
As for charging, by the end of February 2022, BMW Instant Charging offers customers a full range of solutions including private charging, public charging, exclusive charging and digital charging services.
More than 380,000 public charging piles (including more than 200,000 DC fast charging piles), more than 390 BMW dealer charging stations, BMW reservation parking and charging services covering 4 airports in 9 major cities across the country and more than 10 popular business districts provide the most powerful logistics support for car owners.
The new BMW i3 is also equipped with an industry-leading energy recovery system, in D mode, the vehicle not only has the driving experience of idling, but also adjusts the intensity of energy recovery according to the distance in front of the car; in B mode, high-intensity energy recovery can help the vehicle slow down until it stops, maximizing the efficiency of energy recovery, while also bringing a new experience of "single pedal" control.
It is worth mentioning that during the earlier BMW iX3 test drive, BMW has already shown us the power of this power system and the energy recovery system.
Not only is the 0-120km/h full speed domain acceleration sharp, the control is flexible, and the battery life is also fully guaranteed, and the strength interprets the quality and charm of BMW's pure electric travel. This may explain why the BMW iX3 has achieved such impressive results in the pure electric luxury mid-size SUV segment.
Thanks to the battery at the bottom of the body and the further reduction of the chassis, coupled with the carefully tuned suspension and the assistance of the intelligent dynamic stability system, the BMW iX3's dynamic driving performance is even better than that of the fuel version of the BMW X3. And all of this is expected to continue in the new BMW i3.
The new BMW i3 has enhanced and exclusively tuned the chassis. The new car's front and rear suspensions feature innovative HRS hydraulic rebound shock absorption technology, and for the first time, the rear axle is equipped with adaptive air suspension, making driving on bumpy roads smoother and more comfortable.
The rear chassis of the vehicle is also equipped with rear anti-roll bars, and the engine compartment is equipped with front suspension top tie rods, which further improves the rigidity of the new car's body.
In addition, the new BMW i3 has a 44mm lower center of gravity than the fuel version of the 3 Series, a wider front and rear wheelbase, and is equipped with a DSC dynamic stability system including the ARB anti-slip stability control unit, providing better traction and grip for the new car, making the new car have better performance and cornering posture.
Many of these "riot" operations have been verified in advance on models such as the BMW iX3. The natural physical advantage of the sedan over the SUV will make the new BMW i3 have a better dynamic texture.
The interior section is a highlight of the new BMW i3.
The new car is bmw brilliance's first model to adopt the new BMW iDrive operating system 8.0, integrated floating curved screen.
The integrated 14.9-inch touch display and 12.3-inch digital instrument cluster, and tilted slightly towards the driver, not only provide users with a great digital sensory experience, but also vividly interpret the driver-oriented interior design concept.
Not only that, the new BMW i3 has made an exclusive upgrade for luxury comfort for users in the Chinese market. The class-leading slender body with an extra-long wheelbase of 2966 mm makes the rear space spacious and comfortable, the unique Comfort Seats in China have thickened the seat cushions and backrests, and the rear is equipped with comfort headrests, and so on.
In addition, the panoramic glass skylight, 9 combinations of ambient mood lights, and the waterfall-type mood light design that cascade like a waterfall on the back of the front seat make the entire cockpit feel both sci-fi and luxurious.
All of the above is just part of the new BMW i3 to show the essence of pure electric luxury and sports, and more surprises are worth using more time to verify one by one.
What is the new BMW i3 movement gene after being "electrocuted"?
at! And it is further sublimating. This is also what the new BMW i3 should look like as another era icon.
Of course, for the majority of consumers, the arrival of the new BMW i3, there is a more "realistic" significance: the changes in the international situation for the first time let us have a profound experience, oil prices continue to rise sharply so that many friends around the car more "carefully calculated", "energy saving", "economy" has become more precious, and the new BMW i3 not only provides us with a more affordable travel option, but also makes "luxury travel" more green and environmentally friendly.
Pay attention to the expectations of Chinese customers
The electrification offensive of the BMW i brand accelerates
"Attach importance to the expectations of Chinese customers", "maintain the same frequency with China"... BMW is not in words, but in action, and the pace is still accelerating.
As a model tailored to the Chinese market, the new BMW i3 not only fills the gap in the segment of luxury all-electric mid-size sports sedans, but also sets a benchmark in the segment with up to 20 high-value standards. And this is just the "pre-dinner dessert" that the BMW i brand has been electrifying in recent years.
Not long ago, the BMW Group announced that the electrification process will be accelerated again: in 2022, the mass production and trial production of pure electric vehicle models will reach 15; the "new generation" model based on the new structure and equipped with the sixth generation of eDrive electric drive system will also start trial production in 2024 and be unveiled in 2025; by the end of 2025, the BMW Group plans to deliver 2 million pure electric vehicles worldwide.
It is worth mentioning that in April, the innovative pure electric BMW i7 will be launched worldwide together with the new generation of BMW 7 Series. At that time, it is bound to promote the quality connotation of the BMW i brand to a new height, and we look forward to it together.
In addition to launching more and better green products that meet the expectations of "Chinese customers", the BMW i brand is also actively "maintaining the same frequency with China" in actively promoting green production.
"Only by shouldering responsibility can we be luxuriously positioned." The BMW Group has made sustainability the core strategic direction of the company, and BMW Brilliance has long been concerned about sustainable development, empowering cutting-edge technology and innovation to play an important role in reducing upstream carbon emissions.
The launch of the new BMW i3 is another outstanding achievement of the BMW i brand in the field of sustainability.
At BMW Brilliance's Shenyang site, the new BMW i3 production process uses 100% renewable electricity and continuously optimizes the efficiency and recycling capacity of water resources. The drive unit of the new BMW i3 uses an excitation synchronous motor that does not use rare earth materials, reducing dependence on rare metal resources.
The new BMW i3 reduces carbon emissions throughout its entire life cycle, from design and development, supply chain, production, use to recycling. At the same time, clear carbon emission reduction targets are proposed for suppliers, production and use stages.
In addition, as another focus of new energy technology, the BMW Group is steadily promoting the development of hydrogen fuel cell technology, and announced that the electric drive system based on this technology can also be applied to the "new generation" model, becoming another choice for sustainable mobility. This year, the BMW iX5 Hydrogen fuel cell vehicle will also undergo small-scale mass production.
These are all a microcosm of the BMW i brand's insistence that "luxury and sustainability are inseparable", practicing cleaner production with actions and defending green travel. In the matter of accelerating the transformation of electrification, BMW is serious. The magnificent music composed by century-old car companies in the new era is worth witnessing one by one.
About the new BMW i3
These "supplements" you need to know
If you're interested in the new BMW i3, here are some benefits you deserve:
The new BMW i3 has been included in the Ministry of Industry and Information Technology of China's "Catalogue of New Energy Vehicle Models Exempted from Vehicle Purchase Tax", and can enjoy full purchase tax exemption and local new energy vehicle related support policies nationwide.
In addition, from now until June 30, 2022, customers who purchase or replace the new BMW i3 will also have the opportunity to enjoy the benefits of RMB6,000-12,000 or exclusive loan finance/financial lease rate concessions, and easily start the Spring Journey with "daily payment" as low as RMB58.
At the same time, the owners of the new BMW i3 can enjoy free high-voltage battery 8 years or 160,000 kilometers warranty, motor and control unit 8 years or 120,000 kilometers warranty, lifelong accident rescue services and 8 years 7 × 24 hours free road rescue.
In short, behind the BMW "i" logo, it is not only "easy to travel", but also "worry-free inside".
Automotive views:
At this moment, there is no need for too many flowery words, looking forward to the next market performance of the new BMW i3, and also looking forward to the BMW i brand can continue to create surprises for us in the matter of "giving new quality connotations to electric mobility".
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