On December 31st, the BMW iX North Zone Private Tasting Session was successfully concluded in Beijing. As bmw north district carefully created the first BMW i brand private tasting session, in just 4 days, for nearly 240 customers to bring an unparalleled immersive sensory feast.
The innovative BMW iX North District Private Tasting Meeting was held at the Bulgari Hotel in Beijing, where nature, luxury and art are perfectly integrated, and through the creation of three step-by-step experience scenes of "future luxury space", "inspiration technology space" and "Lingxi natural space", the guests will be able to get close to BMW's most forward-looking products and feel the harmonious coexistence of people, cars and nature.
Minimalist design, interpreting the future luxury
Stepping into the "future luxury space", the exquisite texture of the space design and light and shadow intertwined with a simple but not simple luxurious atmosphere, releasing an innate extraordinary taste. Guests feel as if they are in the innovative BMW iX cockpit and enjoy the comforts of a modern and luxurious parlor.
The innovative BMW iX uses a futuristic new design language from the inside out. The physical buttons in the car are reduced by about 50%, the people-oriented "Shy Tech" invisible technology, Bowers & Wilkins 4D diamond surround sound system, bring users a more comfortable driving experience, BMW's largest ever panoramic dimmable canopy, glittering glass controls, in the dazzling and elegant style. At the same time, the body adopts a simple and atmospheric rough cutting design, depicting the dynamic and simple line outline; the borderless door applied to the BMW medium and large luxury SAV for the first time, which is integrated into the body line like a flowing cloud; the front has a vertically arranged BMW double kidney grille, and the rear has a teardrop-type rear design, so that the beauty of simplicity highlights the luxurious look of the new era.
The best technology, enjoy the pioneer intelligence
Moving into the "Inspiration Technology Space", the darkness quietly extends, the dazzling light and shadow curves appear in front of the eyes at the most appropriate moment, and the innovative BMW iX's perceptual sense of technology is not self-evident. After the exquisite iDrive center console and the integrated suspension curved screen are enlarged in proportion, they stand quietly under the quiet space, as if precipitated in the classics of time.
The innovative BMW iX is the first to feature the new BMW iDrive and is equipped with many pioneering technologies, becoming the first model in the luxury car market to apply 5G technology and UWB ultra-broadband technology. The new UI user interface provides a comprehensive immersive experience for drivers through bold graphic design, futuristic picture textures, and rich light and shadow effects; BMW OS 8.0 has powerful interconnection and data processing capabilities, allowing drivers to embrace the future in a comprehensive and personalized sensory experience. In addition, the innovative BMW iX also takes the lead in carrying Tencent Mini Scene 2.0 and WeChat in-car version, whether driving to work or visiting relatives and friends, drivers can interact with the outside world at any time and enjoy the pioneering intelligent digital and social experience brought by pioneering technology.
Enjoy the most beautiful mood and enjoy the natural driving fun
Busy city life, recreating the beauty with nature. "Lingxi Natural Space" is a quiet "oasis" created by BMW North District for customers to hide in the hustle and bustle of the city, and the sun shines through the glass window on the exhibition car of the innovative BMW iX, where people, cars and nature coexist harmoniously.
With sustainable development as its mission, we define the direction of luxury travel in the future. The innovative BMW iX not only carries the "green dream" in every trip, but also integrates the concept of sustainability throughout the entire value chain and the complete life cycle of the product. The innovative BMW iX uses 100% renewable energy in the production process; the control panel on the center console is made of sustainably produced FSC certified wood; the interior and fabric are made of a large amount of recycled material, the carpet floor mats are made of 100% recycled nylon; and the leather interior is tanned with olive leaves for a natural and gentle touch.
At this tasting meeting, the guests had the opportunity to join hands with BMW North District to donate shuttle trees to the "100 million suo suo" environmental protection project, jointly build an ecological barrier in the Alxa area, improve the local ecological environment, and contribute to the cause of green environmental protection. In addition, BMW North also prepared interactive sessions such as the Olive Leaf Essential Oil Experience, Rainforest Alliance Coffee Tasting and Green Plant Planting, where guests can experience BMW's sustainable concept in close contact with nature.
See the future and lead the future
Under the strong electrification strategy offensive of the BMW Group, the BMW i brand will further expand BMW's electrification product range with stronger product strength to meet the diversified travel needs of different consumers. In 2022, BMW i Exclusive Experience Store - "BMW i Beijing" will also land in Beijing, which will bring customers a high-end electric travel experience through the ultimate environmental protection design and the latest digital tools.
BMW North District will also always adhere to the concept of "customer-centric", create an exclusive customized product experience platform for North District users, carry out more personalized, emotional and diversified new energy theme activities, and continue to lead the development of luxury, sustainable and intelligent travel. Let more customers in the North District feel high-end sustainable travel and enjoy pure driving fun.