With the deepening of the "BMW Network Pioneering Project", BMW recently announced that it will work with dealers to pilot the BMW i brand exclusive experience store in the city center, highlighting the harmonious coexistence of "people, cars and nature", and bringing customers a new experience through the ultimate environmental protection design and the latest digital tools.
The first two BMW i exclusive experience stores will be the first to land in Shenzhen and Beijing next year, and will be named "BMW i Shenzhen" and "BMW i Beijing". The floor of the store is made of waste glass recycled from the Shenyang factory as aggregate, the wall material is made of 100% degradable material, and the construction method is also a large number of prefabricated and modular production and on-site assembly to reduce the environmental pollution of noise and dust.
In addition to exhibiting BMW i brand model products, BMW i exclusive experience store will rely on the dealer service system to provide customized test drive, sales and charging services, etc., to meet customer needs in a more flexible and convenient way, so that more people can experience the charm of the BMW i brand.
The BMW i Exclusive Experience Store will also be a stylish, cozy brand home. There is a place for customers and fans to interact casually, and it offers lifestyle boutiques and coffee snacks, and it is also a multi-functional party space for private dinners and car club activities.
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