A few days ago, the driving line learned from the official that based on the excellent performance of BMW products in the Chinese market in 2021, it plans to launch 26 new products in 2022, which cover BMW main brand, BMW i and BMW M, MINI and motorcycle segments.
Officials said: In 2022, BMW will make simultaneous efforts in the two areas of fuel vehicles and electric vehicles. The flagship series will usher in the seventh generation of BMW 7 Series, leading the market trend with new designs and innovations that are more forward-looking and more in line with the needs of Chinese customers. The BMW 8 Series and X7 will also usher in important product upgrades, while the new BMW 2 Series will also meet the expectations of fans with pure driving fun. BMW's domestic model array will also usher in blockbuster products, two of which have been published in the directory of the Ministry of Industry and Information Technology.
The BMW i brand will reach a new peak in 2022. The BMW iX3 will gradually complete the model mix with the BMW iX launched in November after the mid-term redesign, and the addition of three new products such as the BMW i4 will increase the BMW pure electric vehicle array to five models.
In 2022, the BMW Group will continue to be "customer-centric" and continuously improve the customer experience. The dealer digital platform will be further promoted and improved; The dealer network "Lingchuang" project will also be stationed in more dealers; The "BMW i Experience Store" dedicated to the BMW i brand will also start piloting in Beijing and Shenzhen.